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Show Results For
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All HBS Web
(652)
- People (4)
- News (209)
- Research (342)
- Multimedia (2)
- Faculty Publications (208)
Stephen A. Greyser
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details
Keywords:
sports
- December 2018 (Revised August 2019)
- Case
Super Bowl Storytelling
By: Shelle Santana and Jill Avery
The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an...
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Keywords:
Television Advertising;
Entertainment;
Brand Management;
Marketing;
Marketing Strategy;
Marketing Communications;
Advertising;
Television Entertainment;
Brands and Branding;
Media;
Cost vs Benefits;
Sports Industry;
Sports Industry;
Sports Industry;
United States;
North America
Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Case 519-041, December 2018. (Revised August 2019.)
- 04 Mar 2013
- News
Manchester United 8 – Wharton 7
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
Marshall, fashion model Karlie Kloss, and “Magic Mike” star Cody Horn, have attended the program, sharing business challenges and contract strategies in the same room with mid- and senior-level executives who work for studios, networks, music companies, and View Details
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
Miller vowed to hide his criminal past from the business world—a secret he managed to keep for more than 40 years. That was back in 1982, when arrest and prison records were recorded on paper, stored in filing cabinets, and were much...
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- Jul 13 2016
- Testimonial
An Insider’s View
- 17 May 2013
- News
Beckham, at 38, Says He’ll Bend It No Longer
- 16 Jan 2020
- News
Is Boston Title Town Or Cheater Town?
- January 2006 (Revised March 2007)
- Case
Dr. Ing. h.c. F. Porsche AG (A): True to Brand?
By: Jeffrey Fear and Carin-Isabel Knoop
Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its...
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Keywords:
Diversification;
Supply Chain Management;
Luxury;
Insolvency and Bankruptcy;
Globalization;
Brands and Branding;
Manufacturing Industry;
Auto Industry
Fear, Jeffrey, and Carin-Isabel Knoop. "Dr. Ing. h.c. F. Porsche AG (A): True to Brand?" Harvard Business School Case 706-018, January 2006. (Revised March 2007.)
- Summer 2013
- Article
Analyzing Performance of Service Organizations: Balanced Benchmarking Can Identify Best Practices That Are Often Hidden
By: H. David Sherman and Joe Zhu
Just as sports teams have increasingly relied on rigorous quantitative analyses, so have many businesses. In particular, a growing number of service organizations have been investigating the use of a sophisticated linear programming technique called DEA, or data...
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Sherman, H. David, and Joe Zhu. "Analyzing Performance of Service Organizations: Balanced Benchmarking Can Identify Best Practices That Are Often Hidden." MIT Sloan Management Review 54, no. 4 (Summer 2013): 37–42.
- June 1981 (Revised May 1988)
- Case
L.L. Bean, Inc.: Corporate Strategy
By: Hirotaka Takeuchi
L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide...
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Keywords:
Globalization;
Growth and Development;
Growth Management;
Production;
Quality;
Sales;
Situation or Environment;
Corporate Strategy;
Internet and the Web;
Apparel and Accessories Industry;
Retail Industry
Takeuchi, Hirotaka. "L.L. Bean, Inc.: Corporate Strategy." Harvard Business School Case 581-159, June 1981. (Revised May 1988.)
- January 2002
- Background Note
A Note on Incentives in the NFL
By: Brian J. Hall and Jonathan Lim
This case describes compensation and incentive issues in one of the major U.S. professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap and then describes incentive...
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Keywords:
Compensation and Benefits;
Labor and Management Relations;
Conflict and Resolution;
Motivation and Incentives;
Sports;
Sports Industry;
United States
Hall, Brian J., and Jonathan Lim. "A Note on Incentives in the NFL." Harvard Business School Background Note 902-129, January 2002.
- March 2024
- Case
Teamworks: Tackling a Forecasting Fumble (A)
By: N. Louis Shipley and Stacy Straaberg
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional...
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Keywords:
Acquisition;
Business Growth and Maturation;
Communication Strategy;
Decisions;
Forecasting and Prediction;
Business Cycles;
Technological Innovation;
Sports;
Growth and Development Strategy;
Resource Allocation;
Marketing;
Sales;
Business Strategy;
Expansion;
Sports Industry;
Sports Industry;
United States;
North Carolina
William R. Kerr
William Kerr is the D’Arbeloff Professor of Business Administration at Harvard Business School. Bill is Senior Associate Dean for Faculty Development and Research, co-director of Harvard’s Managing the Future of Work initiative, and faculty chair of the... View Details
- December 1992 (Revised March 1993)
- Case
Dan Gordon
Describes Dan Gordon's first month on the job as Chief Operating Officer of Club Sports International (CSI), a chain of 7 health and fitness clubs. Describes the company's strategy and organization. The company needs Dan to tighten up its operations and create a base...
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Keywords:
Decision Choices and Conditions;
Governance Controls;
Business or Company Management;
Growth and Development Strategy;
Organizational Design;
Health Industry
Roberts, Michael J. "Dan Gordon." Harvard Business School Case 393-087, December 1992. (Revised March 1993.)
- August 2002 (Revised February 2003)
- Case
Myteam.com
By: John T. Gourville, Joseph B. Lassiter III and Taslim Pirmohamed
Elliot Katzman is faced with the need to raise cash and cut spending to develop his online amateur sports software application, Myteam.com. Even with powerful allies such as Little League and Coca-Cola, "big deals with big players" had not kept the company from running...
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Keywords:
Cash Flow;
Financial Management;
Leadership Style;
Crisis Management;
Resource Allocation;
Alliances;
Sports;
Web Sites;
Sports Industry;
Sports Industry
Gourville, John T., Joseph B. Lassiter III, and Taslim Pirmohamed. "Myteam.com." Harvard Business School Case 503-026, August 2002. (Revised February 2003.)
- March 2024
- Supplement
Teamworks: Tackling a Forecasting Fumble (B)
By: N. Louis Shipley, Stacy Straaberg and Tom Quinn
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional...
View Details
Keywords:
Acquisition;
Business Growth and Maturation;
Communication Strategy;
Decisions;
Forecasting and Prediction;
Business Cycles;
Technological Innovation;
Sports;
Growth and Development Strategy;
Resource Allocation;
Marketing;
Sales;
Business Strategy;
Expansion;
Sports Industry;
Sports Industry;
United States;
North Carolina
- Career Coach
Philippe Taieb
Media, Sports & Entertainment, and CPG) on the entire career transition continuum, from self-assesment to salary negotiation. He has also coached participants of Executive Education programs and he has mentored over a dozen teams of...
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- September 2016 (Revised April 2020)
- Case
Dwyane Wade
By: Anita Elberse and Jennifer Schoppe
In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American...
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Keywords:
Branding;
Fashion;
Superstar;
Celebrity Endorsement;
Innovation;
Creative Industries;
Talent;
General Management;
Sports;
Entertainment;
Brands and Branding;
Marketing;
Management;
Strategy;
Personal Development and Career;
Sports Industry;
Sports Industry;
Sports Industry;
China
Elberse, Anita, and Jennifer Schoppe. "Dwyane Wade." Harvard Business School Case 517-035, September 2016. (Revised April 2020.)