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All HBS Web
(3,190)
- Faculty Publications (988)
- May 2023
- Case
CMA CGM: Reducing the Carbon Footprint of Container Shipping
By: Willy C. Shih and Emilie Billaud
Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which...
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Keywords:
Container Shipping;
Logistic Regression;
Trade Links;
Decarbonization;
Environmental Strategies;
Environmental Impact;
Globalization;
Trade;
Environmental Regulation;
Logistics;
Supply Chain;
Governance Compliance;
Shipping Industry;
European Union;
Asia;
North America
Shih, Willy C., and Emilie Billaud. "CMA CGM: Reducing the Carbon Footprint of Container Shipping." Harvard Business School Case 623-006, May 2023.
- May 2023 (Revised November 2023)
- Case
Arcos Dorados: Decarbonizing McDonald’s in Latin America
By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal
This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those...
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Keywords:
Environmental Accounting;
Animal-Based Agribusiness;
Plant-Based Agribusiness;
Change Management;
Forecasting and Prediction;
Environmental Sustainability;
Food;
Growth Management;
Supply Chain;
Corporate Social Responsibility and Impact;
Strategy;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Green Technology Industry;
Consumer Products Industry;
Latin America;
North and Central America;
South America
Serafeim, George, Michael W. Toffel, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados: Decarbonizing McDonald’s in Latin America." Harvard Business School Case 623-017, May 2023. (Revised November 2023.)
- May 2023
- Supplement
Sian Flowers: Fresher by Sea - Video Supplement
By: Willy C. Shih
The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its...
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Keywords:
Supply Chain;
Supply Chains;
Sustainability;
Sustainable Agriculture;
Sustainability Reporting;
Carbon Emissions;
Supply Chain Management;
Quality;
Ship Transportation;
Cost Management;
Agriculture and Agribusiness Industry;
Africa;
Kenya;
Netherlands;
Europe
Shih, Willy C. "Sian Flowers: Fresher by Sea - Video Supplement." Harvard Business School Multimedia/Video Supplement 623-713, May 2023.
- May 2023 (Revised June 2023)
- Case
Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain
By: Shirley Lu and Robert S. Kaplan
The case describes Harvard University’s consideration to decarbonize its supply chain by replacing cement with a low-carbon substitute called Pozzotive®. Developed and produced by Urban Mining Industries, Pozzotive® is a ground-glass material made with post-consumer...
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Keywords:
Carbon Emissions;
Blockchain;
Supply Chain;
Green Technology;
Climate Change;
Environmental Sustainability
Lu, Shirley, and Robert S. Kaplan. "Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain." Harvard Business School Case 123-076, May 2023. (Revised June 2023.)
- May 2023
- Article
Decarbonizing Health Care: Engaging Leaders in Change
By: Vivian S. Lee, Kathy Gerwig, Emily Hough, Kedar Mate, Robert Biggio and Robert S. Kaplan
Health care leaders are often surprised to learn that their operations contribute
significantly to a warming climate. In addition to their roles as responders to and victims
of extreme weather events, health care organizations have an obligation to reduce...
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Keywords:
Health Care;
Decarbonization;
Carbon Emissions;
Net-zero Emissions;
Climate Change;
Health Care and Treatment;
Health Industry
Lee, Vivian S., Kathy Gerwig, Emily Hough, Kedar Mate, Robert Biggio, and Robert S. Kaplan. "Decarbonizing Health Care: Engaging Leaders in Change." NEJM Catalyst Innovations in Care Delivery 4, no. 5 (May 2023).
- April 2023 (Revised January 2024)
- Background Note
Note on Healthcare in Ghana
By: Regina E. Herzlinger and Ben Creo
This note provides an overview of the healthcare system in Ghana. It discusses the public and private sector as well as traditional medical practice. It also discusses the country’s pharmaceutical industry. It is recommended as a companion to Professor Regina...
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Keywords:
Africa;
Pharmaceutical Companies;
Pharmacy Benefit Manager;
Health Care;
Health Care Costs;
Health Care Delivery;
Health Care Entrepreneurship;
Telehealth;
Health Equity;
Governing Rules, Regulations, and Reforms;
Health Care and Treatment;
Business and Government Relations;
Health Industry;
Pharmaceutical Industry;
Ghana
Herzlinger, Regina E., and Ben Creo. "Note on Healthcare in Ghana." Harvard Business School Background Note 323-112, April 2023. (Revised January 2024.)
- April 2023
- Case
Fizzy Fusion: When Data-Driven Decision Making Failed
By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
This is a case about a fictional New York beverage company called Fizzy Fusion. The business is facing supply chain and inventory management challenges with its new product, SparklingSip. Despite seeking help from a data science consulting firm, the machine learning...
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Keywords:
Supply Chain Management;
Production;
Risk and Uncertainty;
Analytics and Data Science;
Food and Beverage Industry
Parzen, Michael, Eddie Lin, Douglas Ng, and Jessie Li. "Fizzy Fusion: When Data-Driven Decision Making Failed." Harvard Business School Case 623-071, April 2023.
- April 3, 2023
- Article
Getting a Clearer View of Your Company’s Carbon Footprint
By: Robert S. Kaplan, Karthik Ramanna and Stefan Reichelstein
E-liability accounting is a new technique that will help customers factor in a product’s environmental footprint into their purchasing decisions and will help create a competition dynamic that leads to reduced carbon outputs. This article describes two pilot studies—by...
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Kaplan, Robert S., Karthik Ramanna, and Stefan Reichelstein. "Getting a Clearer View of Your Company’s Carbon Footprint." Harvard Business Review Digital Articles (April 3, 2023).
- 2023
- Working Paper
Rule by Market: The Chinese State in Factor Markets
By: Meg Rithmire
Political economy on China and beyond generally has been premised on a trade-off between state and market power. In the context of China’s reforms, markets and market mechanisms were hypothesized to replace state power in allocating important economic resources. Yet,...
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Rithmire, Meg. "Rule by Market: The Chinese State in Factor Markets." Harvard Business School Working Paper, No. 23-040, March 2023.
- March 2023
- Teaching Note
Ransomware Attack at Colonial Pipeline Company
By: Suraj Srinivasan and Li-Kuan Ni
Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth...
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Keywords:
Disruption;
Communication;
Communication Strategy;
Decision Making;
Decision Choices and Conditions;
Judgments;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Governance Controls;
Policy;
Employees;
News;
Cybersecurity;
Digital Strategy;
Information Infrastructure;
Information Management;
Internet and the Web;
Crisis Management;
Business or Company Management;
Resource Allocation;
Risk Management;
Negotiation Tactics;
Failure;
Business and Stakeholder Relations;
Attitudes;
Behavior;
Perception;
Reputation;
Trust;
Public Opinion;
Social Issues;
Infrastructure;
Distribution Industry;
United States;
Alabama
- March 2023
- Case
Ransomware Attack at Colonial Pipeline Company
By: Suraj Srinivasan and Li-Kuan Ni
On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in...
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Keywords:
Disruption;
Communication;
Communication Strategy;
Decision Making;
Decision Choices and Conditions;
Judgments;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Governance Controls;
Policy;
Employees;
News;
Cybersecurity;
Digital Strategy;
Information Infrastructure;
Information Management;
Internet and the Web;
Crisis Management;
Business or Company Management;
Resource Allocation;
Risk Management;
Negotiation Tactics;
Failure;
Business and Stakeholder Relations;
Attitudes;
Behavior;
Perception;
Reputation;
Trust;
Public Opinion;
Social Issues;
Infrastructure;
Distribution Industry;
United States;
Alabama
Srinivasan, Suraj, and Li-Kuan Ni. "Ransomware Attack at Colonial Pipeline Company." Harvard Business School Case 123-069, March 2023.
- March, 2023
- Article
Linking Value and Price
Cespedes, Frank V. "Linking Value and Price." Top Sales Magazine (March, 2023), 26–27.
- March 13, 2023
- Article
Sales Teams Need to Stop Focusing on the Customer Funnel
Understanding where customers are, how they navigate streams in your market, and how to interact with them in a given stream is now central to crafting a good customer experience, and that has implications. Among other things, companies need to shift from thinking...
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Keywords:
Customer Experience;
Customer Value and Value Chain;
Customer Relationship Management;
Consumer Behavior
Cespedes, Frank V. "Sales Teams Need to Stop Focusing on the Customer Funnel." Harvard Business Review (website) (March 13, 2023).
- February 2023
- Supplement
Coats Dyehouse Management
By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...
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Keywords:
Inventory Management;
Supply Chain;
Inventory;
Supply Chain Management;
Operations;
Apparel and Accessories Industry;
Asia
Shih, Willy C. "Coats Dyehouse Management." Harvard Business School Multimedia/Video Supplement 622-703, February 2023.
- February 2023 (Revised April 2023)
- Case
Kvadrat: Focus, Execute, and Grow
By: Boris Groysberg and Sarah L. Abbott
Kvadrat was a family-owned global textiles company. The company had enjoyed impressive top-line growth and was shifting gears to emphasize profitability via a shorter strategic agenda. Agenda items included: U.S. expansion, generating improved margins in its consumer...
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- 2023
- Working Paper
Accounting for Carbon Offsets – Establishing the Foundation for Carbon-Trading Markets
By: Robert S. Kaplan, Karthik Ramanna and Marc Roston
Tackling climate change requires reductions in current and future greenhouse gas (GHG) emissions as well as the removal of existing GHG from the atmosphere. Carbon-offset producers purport to provide such removals. But poor measurement practices and inadequate controls...
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Kaplan, Robert S., Karthik Ramanna, and Marc Roston. "Accounting for Carbon Offsets – Establishing the Foundation for Carbon-Trading Markets." Harvard Business School Working Paper, No. 23-050, February 2023.
- February 2023
- Case
Roblox: Virtual Commerce in the Metaverse
By: Ayelet Israeli and Nicole Tempest Keller
In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,...
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Keywords:
Entertainment;
Games, Gaming, and Gambling;
Market Design;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Business Strategy;
Economics;
Economy;
Economic Systems;
Advertising;
Advertising Campaigns;
Digital Platforms;
Markets;
Price;
Innovation and Management;
Entertainment and Recreation Industry;
Video Game Industry;
Technology Industry;
United States;
California;
North America;
South America;
Asia;
Europe
Israeli, Ayelet, and Nicole Tempest Keller. "Roblox: Virtual Commerce in the Metaverse." Harvard Business School Case 523-028, February 2023.
- February 2023
- Case
Graphic Packaging: Project Cowboy (A)
By: Benjamin C. Esty and E. Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled...
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Keywords:
Capital Budgeting;
Growth Management;
Demand and Consumers;
Duopoly and Oligopoly;
Competitive Strategy;
Competitive Advantage;
Expansion;
Value Creation;
Supply and Industry;
Pulp and Paper Industry;
Manufacturing Industry;
United States;
North America
Esty, Benjamin C., and E. Scott Mayfield. "Graphic Packaging: Project Cowboy (A)." Harvard Business School Case 223-009, February 2023.
- February 2023
- Supplement
Graphic Packaging: Project Cowboy (A) Courseware
By: Benjamin C. Esty and Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled...
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- February 2023 (Revised June 2023)
- Supplement
Graphic Packaging: Project Cowboy (B)
By: Benjamin C. Esty and E. Scott Mayfield
Analyzes the company’s decision on Project Cowboy following the events described in the A Case.
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Keywords:
Capital Budgeting;
Growth Management;
Demand and Consumers;
Duopoly and Oligopoly;
Competitive Strategy;
Competitive Advantage;
Expansion;
Value Creation;
Supply and Industry;
Pulp and Paper Industry;
Manufacturing Industry;
United States;
North America
Esty, Benjamin C., and E. Scott Mayfield. "Graphic Packaging: Project Cowboy (B)." Harvard Business School Supplement 223-068, February 2023. (Revised June 2023.)