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All HBS Web
(4,459)
- People (10)
- News (1,056)
- Research (2,665)
- Events (15)
- Multimedia (26)
- Faculty Publications (1,608)
- March 1990 (Revised June 1991)
- Case
IBM Corp.: ""Make It Your Business"" (A)
By: Robert L. Simons
In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system...
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Keywords:
Commercialization;
Competitive Advantage;
Business Strategy;
Goals and Objectives;
Strategic Planning;
Motivation and Incentives;
Sales;
Volatility;
System;
Information Technology Industry
Simons, Robert L. IBM Corp.: ""Make It Your Business"" (A). Harvard Business School Case 190-137, March 1990. (Revised June 1991.)
- 15 Nov 2011
- First Look
First Look: November 15
duopoly rather than to remain a monopolist. Bias in Search Results?: Diagnosis and Response Author:Benjamin Edelman Publication:The Indian Journal of Law and Technology 7 (2011) Abstract I explore allegations of search engine bias,...
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Keywords:
Sean Silverthorne
- Web
Curriculum - MBA
Operations Management (TOM) View Course Descriptions Video Technology & Operations Management: Climate Change Challenge CLOSE Year One, Spring PRACTICE TEAMWORK AND DEEPEN CONVERSATIONS ABOUT DIVERSITY AS...
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- Program
Leading in the Digital Era
Summary New digital technologies, data analytics, and new applications of artificial intelligence (AI) are rapidly changing the expectations of customers, employees, and other stakeholders. Though many of today's executives are neither technology experts nor digital...
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- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- October 2004 (Revised April 2005)
- Case
Lexar Media: The Digital Photography Company?
Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital...
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Keywords:
Technology;
Mission and Purpose;
Organizational Change and Adaptation;
Growth Management;
Market Entry and Exit;
Business Startups;
Business Strategy;
Technology Industry
Tripsas, Mary, and Emily Thomson. "Lexar Media: The Digital Photography Company?" Harvard Business School Case 805-062, October 2004. (Revised April 2005.)
- March 2002 (Revised January 2003)
- Case
Microsoft: Positioning the Tablet PC
By: Youngme E. Moon and Christina L. Darwall
Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment...
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Keywords:
Technological Innovation;
Product Positioning;
Market Entry and Exit;
Information Infrastructure;
Applications and Software;
Computer Industry
Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
- Web
PhD Programs - Doctoral
of an academic career. Jointly administered by HBS and GSAS, the program has five areas of study: Accounting and Management, Management, Marketing, Strategy, and Technology and Operations Management. All areas of study involve roughly two...
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- Web
Faculty & Research
Ann-Kristin Bergquist and Geoffrey Jones Private regulatory systems, including voluntary efforts by firms to restrain their own behavior are the primary form of global climate change governance. However, when environmental challenges...
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- August 2023
- Supplement
Reimagining Hindustan Unilever (B)
By: Sunil Gupta and Rachna Tahilyani
In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an...
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- April 1998
- Case
Geffen Records
Geffen Records faces new challenges due to emerging technologies, namely, streaming audio and CD-recordable drives. These technologies have the ability to reshape the foundation on which the music industry is founded. A rewritten version of an earlier case.
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Rayport, Jeffrey F. "Geffen Records." Harvard Business School Case 898-234, April 1998.
- 26 Apr 2023
- In Practice
Is AI Coming for Your Job?
percent believe the technology will affect them personally. Harvard Business School faculty members share their thoughts below about how AI will reshape the workforce and the skills necessary to succeed in the years ahead. Joseph Fuller:...
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- April 2015 (Revised December 2015)
- Case
Resuscitating Monitter
By: Benjamin Edelman and Wei Sun
After a Twitter API change and policy change block his fledgling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that he had...
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Keywords:
Platform Strategy;
Envelopment;
Dependence;
Social Media;
Business Strategy;
Vertical Integration;
Information Technology;
Digital Platforms;
Information Technology Industry;
Information Technology Industry;
Australia
Edelman, Benjamin, and Wei Sun. "Resuscitating Monitter." Harvard Business School Case 915-027, April 2015. (Revised December 2015.) (request a courtesy copy.)
- February 2015 (Revised March 2016)
- Case
China Shenhua Energy Company
By: Forest L. Reinhardt, G. A. Donovan and Keith Chi-ho Wong
A leading Chinese energy firm, active in coal mining and electric power generation, analyzes coal-to-liquids technology in light of energy security and environmental concerns.
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Keywords:
Environment;
China;
CO2;
Coal Mining;
Electricity;
Sustainability;
Energy;
Strategy;
Business and Government Relations;
Energy Generation;
Energy Sources;
Environmental Sustainability;
Energy Industry;
Utilities Industry;
China;
Asia
Reinhardt, Forest L., G. A. Donovan, and Keith Chi-ho Wong. "China Shenhua Energy Company." Harvard Business School Case 715-026, February 2015. (Revised March 2016.)
- 24 Nov 2009
- Working Paper Summaries
From Strategy to Business Models and to Tactics
Design Rules, Vol. 1: The Power of Modularity
We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are...
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- 11 Aug 2003
- Research & Ideas
Cheap, Fast, and In Control: How Tech Aids Innovation
What are some of the new "star" technologies and how can the average business integrate them in order to conduct low-cost, rapid testing? We need to appreciate that new knowledge comes as much from failure as it does from...
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Keywords:
by Wendy Guild
- 09 Oct 2020
- HBS Seminar
Jeffrey L. Furman, BU, Questrom Sch of Business
- 21 Sep 2016
- HBS Seminar
Catherine Tucker, MIT Sloan School of Management
- Web
MS/MBA: Engineering Sciences - MBA
MS/MBA: Engineering Sciences A joint degree for innovators who aspire to launch & lead technology ventures. The world needs more entrepreneurs and innovators with deep understanding of technology and...
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