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Show Results For
-
All HBS Web
(10,693)
- People (29)
- News (2,331)
- Research (6,500)
- Events (57)
- Multimedia (85)
- Faculty Publications (4,971)
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
companies will continue to seek out ways to enter into the emerging market segments that place a premium on the social dimensions that accompany the inherent attractiveness of the innovative products. The social entrepreneurs have...
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- 17 Jun 2002
- Research & Ideas
Entrepreneurship in Asia and Foreign Direct Investment
strength or weakness of local entrepreneurship in host countries, Huang argued. The institutional quality of an economy, which affects the efficiency of capital allocation and the security of property rights of productive View Details
Keywords:
by Martha Lagace
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
Collis and Akiko Kanno “Tokio Marine, Japan's leading insurance company, has spent nearly two decades building a global footprint in different insurance businesses. As the company becomes majority non-domestic it has to make a choice of...
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- 2008
- Article
Bargains-then-ripoffs: Innovation, Pricing and Lock-in in Enterprise Software
By: Ian Larkin
Larkin, Ian. "Bargains-then-ripoffs: Innovation, Pricing and Lock-in in Enterprise Software." Academy of Management Annual Meeting Proceedings (2008).
- January 2020
- Article
Jack of All Trades and Master of Knowledge: The Role of Diversification in New Distant Knowledge Integration
By: Frank Nagle and Florenta Teodoridis
We consider the role of individual-level diversification as a mechanism through which skilled researchers engage in successful exploration—recognizing and integrating new knowledge external to one’s domains of expertise. To approach an ideal experiment, we (1) employ a...
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Keywords:
Individual-level Knowledge Diversification;
Novel Knowledge;
Knowledge Acquisition;
Diversification;
Innovation and Invention;
Research
Nagle, Frank, and Florenta Teodoridis. "Jack of All Trades and Master of Knowledge: The Role of Diversification in New Distant Knowledge Integration." Strategic Management Journal 41, no. 1 (January 2020): 55–85.
- 08 Mar 2016
- Research & Ideas
Solving an Economic Mystery Surrounding Argentina and Chile
high levels of inequality. While closing the borders of small markets to globalization has been a recipe for slow growth and low productivity, opening them all too often is a recipe for instability and...
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by Sean Silverthorne
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
added. Neeraj Agrawal, Senior Associate, Battery Ventures, said he's interested in enterprise software and data center automation, but not so keen on customer relations management or wireless. "The...
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Keywords:
by Julia Hanna
- Web
New Venture Competition 2024: Business and Environment Ventures - Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business & Environment Initiative Careers...
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- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online...
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
- Article
The Profits of Power: Commerce and Realpolitik in Eurasia
By: Rawi Abdelal
Although the energy trade is the single most important element of nearly all European countries' relations with Russia, Europe has been divided by both worldview and practice. Why, in the face of the common challenge of dependence on imported Russian gas, have national...
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Keywords:
Performance;
Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Profit;
Framework;
Corporate Strategy;
Innovation and Invention;
Policy;
Decision Choices and Conditions;
Crisis Management;
Government and Politics;
Energy Industry;
Europe;
Russia;
France;
Germany;
Italy
Abdelal, Rawi. "The Profits of Power: Commerce and Realpolitik in Eurasia." Review of International Political Economy 20, no. 3 (June 2013): 421–456.
- 19 Jul 2011
- Research & Ideas
Rupert Murdoch and the Seeds of Moral Hazard
sustained, provides an answer. And what is there about Murdoch himself that leaves him such a scorned and isolated figure in the midst of all this? Professor Rosabeth Moss Kanter, an authority on View Details
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar...
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Keywords:
Brand Management;
Market Research;
Brand Positioning;
Value Proposition;
Consumer Products;
Fast Moving Consumer Goods;
Qualitative Methods;
Zaltman Metaphor Elicitation Technique;
ZMET;
Data Analysis;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Analytics and Data Science;
Analysis;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 2018
- Dictionary Entry
Communicating about Climate Change with Corporate Leaders and Stakeholders
Within the corporate sector, climate change represents an unfolding market shift, one that is driven by policy but also by pressures from a variety of market constituents such as consumers, suppliers, buyers, insurance companies, banks, and others. The shift takes...
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Hoffman, Andrew J. "Communicating about Climate Change with Corporate Leaders and Stakeholders." In The Oxford Encyclopedia of Climate Change Communication. 3 vols. Edited by Matthew Nisbet, Shirley Ho, Ezra Markowitz, Saffron O’Neill, Mike Schäfer, and Jagadish Thaker. Oxford University Press, 2018.
- 29 Jul 2009
- Working Paper Summaries
Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration
Keywords:
by Mark Mortensen & Tsedal Neeley
- Web
FAQs - Institute For Strategy And Competitiveness
affect health care? A: TDABC is a key component of an incremental approach to health care reform. By understanding costs, clinicians and managers can make small changes according to identified areas of...
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- January 2018
- Case
Peak Games: Hiring Priorities in Times of Rapid Growth (A)
By: William R. Kerr and Gamze Yucaoglu
Sidar Şahin, founder and CEO of Peak Games, a Turkey-based global mobile gaming company, must decide on the final list of candidates for the critical global marketing director position the company has been trying to fill for over a year. Since its founding in 2010,...
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Keywords:
Recruiting;
Staffing;
Emergent Countries;
Entrepreneurial Management;
Private Sector;
Business Strategy;
Decision;
Growth Management;
Games, Gaming, and Gambling;
Selection and Staffing;
Talent and Talent Management;
Business Model;
Growth and Development Strategy;
Competitive Advantage;
Value Creation;
Organizational Culture;
Decision Choices and Conditions;
Technology Industry;
Turkey
Kerr, William R., and Gamze Yucaoglu. "Peak Games: Hiring Priorities in Times of Rapid Growth (A)." Harvard Business School Case 818-083, January 2018.
- January 2013
- Case
Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)
By: Frances X. Frei and Robin J. Ely
On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies....
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Keywords:
Customer Relationship Management;
Internet and the Web;
Mergers and Acquisitions;
Organizational Culture;
Growth and Development Strategy;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Frei, Frances X., and Robin J. Ely. "Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)." Harvard Business School Multimedia/Video Case 612-701, January 2013.
- February 2019
- Case
Halliday's OASIS
By: Scott Duke Kominers and Nicole Tempest Keller
Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities.
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Keywords:
Managing Markets;
Corporate Responsibility;
Virtual Reality;
Digital Platforms;
Management;
Corporate Social Responsibility and Impact;
Social Media;
United States
Kominers, Scott Duke, and Nicole Tempest Keller. "Halliday's OASIS." Harvard Business School Case 819-106, February 2019.
- 29 Nov 2022
- Cold Call Podcast
How Will Gamers and Investors Respond to Microsoft’s Acquisition of Activision Blizzard?
- August 2015 (Revised February 2020)
- Teaching Note
Qihoo
By: Feng Zhu