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Show Results For
-
All HBS Web
(10,716)
- People (29)
- News (2,334)
- Research (6,544)
- Events (57)
- Multimedia (85)
- Faculty Publications (5,013)
- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
176, 2009), president of Siemens Industry's Building Technologies Division. Fortunately, for most of those buildings, there's the potential to cut down electricity usage by up to 75 percent via various readily available energy-saving...
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Keywords:
by Carmen Nobel
Kris Johnson Ferreira
Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details
Keywords:
retailing
- 2021
- Working Paper
An Empirical Study of Time Allotment and Delays in E-commerce Delivery
By: M. Balakrishnan, MoonSoo Choi and Natalie Epstein
Problem definition: We study how having more time allotted to deliver an order affects the speed of the delivery process. Furthermore, we seek to predict orders that are likely to be delayed early in the delivery process so that actions can be taken to avoid delays....
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Keywords:
Logistics;
E-commerce;
Mathematical Methods;
AI and Machine Learning;
Performance Productivity
Balakrishnan, M., MoonSoo Choi, and Natalie Epstein. "An Empirical Study of Time Allotment and Delays in E-commerce Delivery." Working Paper, December 2021.
- 01 Sep 2012
- News
Alumni, Faculty, and Other Experts Offer Career Advice
executive; and Kevin Sheridan (MBA 1988) will explore strategies to manage mobile employees. Also presenting will be executive coach Patti Hunt Dirlam, HBS professors Joseph Badaracco View Details
- 01 Jun 2008
- News
Watching the Brain Think and the Surprises of Science
“ One unstated objective of science is to make a difference: to learn something, or make something, that changes the way people think or behave. Many of the biggest discoveries — the most important scientifically and the most...
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- September 2020 (Revised June 2023)
- Exercise
Artea: Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...
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Keywords:
Algorithmic Data;
Race And Ethnicity;
Experimentation;
Promotion;
"Marketing Analytics";
Marketing And Society;
Big Data;
Privacy;
Data-driven Management;
Data Analytics;
Data Analysis;
E-Commerce Strategy;
Discrimination;
Targeted Advertising;
Targeted Policies;
Targeting;
Pricing Algorithms;
A/B Testing;
Ethical Decision Making;
Customer Base Analysis;
Customer Heterogeneity;
Coupons;
Algorithmic Bias;
Marketing;
Race;
Gender;
Diversity;
Customer Relationship Management;
Marketing Communications;
Advertising;
Decision Making;
Ethics;
E-commerce;
Analytics and Data Science;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
- November 2008 (Revised June 2009)
- Case
Sole-Sourcing the Intel 386: A Company and Industry Transformed
By: Richard S. Tedlow and David Ruben
Intel's precedent-breaking decision not to second-source its groundbreaking 386 microprocessor in 1986 propelled Intel to new heights and fundamentally transformed the computer industry.
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- 11 Nov 2020
- Research & Ideas
How Hackathons Help Decide Platform Winners and Losers
colleagues highlights the pivotal role played by such gatherings in creating winners and losers in the platform world. “Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem...
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- 01 Dec 2001
- News
Reaching Out
HBS alumni often describe the MBA Program as a transformational experience. That observation especially rings true for students such as Meredith Weenick, Neera Nundy, Abdu Mukhtar, and Jonathan Hodgson who participate in the Nonprofit...
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- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
use it. In the paper, Luca, Edward L. Glaeser and Scott Duke Kominers (PhDBE 2011) of Harvard University, and PhD student Nikhil Naik of the Massachusetts Institute of View Details
- January 2021 (Revised March 2022)
- Case
Arçelik: From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...
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Keywords:
Digital Marketing;
Bricks And Mortar;
Franchise Management;
Franchising;
Dealer Network;
Dealers;
B2B;
B2B2C;
Tradition;
Culture Change;
Cultural Adaptation;
Omnichannel;
Omnichannel Retail;
Omni-channel;
Omnichannel Retailing;
Sales Channels;
Sales Channel Development;
Channel Management;
Channels Of Distribution;
Marketplace;
Platforms;
Collaboration;
Online Channel;
Online Data;
Online Sales;
Online Shopping;
Online;
Retail;
Retailing;
Disruption;
Transformation;
Franchise Ownership;
Change Management;
Partners and Partnerships;
Consumer Behavior;
Sales;
Internet and the Web;
Marketing Strategy;
Conflict and Resolution;
Conflict Management;
Organizational Culture;
Distribution Channels;
Digital Transformation;
Digital Platforms;
Electronics Industry;
Retail Industry;
Consumer Products Industry;
Turkey
Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. (Revised March 2022.)
- 01 Dec 2019
- News
Shaping Leaders Who Understand Business and the Environment
company to engage on this issue.” Toffel, as course head for the Technology and Operations Management course, has himself taken the lead on introducing some of these cases. One...
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Keywords:
April White
- 01 Feb 2000
- News
HBS Honored for Addressing Business and Societal Issues
Nonprofit Management and Governing for Nonprofit Excellence: Critical Issues for Board Leadership. The two entities that issued Beyond Grey Pinstripes, the World Resources Institute, headquartered in...
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- 02 Sep 2016
- Op-Ed
The Twitter Election
millennials. Clinton's “wipe the server with a cloth” comment revealed a quaint ignorance of technology and her podcasts have been critiqued by the Financial Times as “well-executed PR fluff.” For all the...
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Keywords:
by John Quelch and Thales Teixeira
- 30 Mar 2011
- News
Is This Tech Boom Different?
- Article
Algorithms Need Managers, Too
By: Michael Luca, Jon Kleinberg and Sendhil Mullainathan
Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on...
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Keywords:
Machine Learning;
Algorithms;
Predictive Analytics;
Management;
Big Data;
Analytics and Data Science
Luca, Michael, Jon Kleinberg, and Sendhil Mullainathan. "Algorithms Need Managers, Too." Harvard Business Review 94, nos. 1/2 (January–February 2016): 96–101.
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar...
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Keywords:
Brand Management;
Market Research;
Brand Positioning;
Value Proposition;
Consumer Products;
Fast Moving Consumer Goods;
Qualitative Methods;
Zaltman Metaphor Elicitation Technique;
ZMET;
Data Analysis;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Analytics and Data Science;
Analysis;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 24 Nov 2020
- Working Paper Summaries
Accounting for Product Impact in the Consumer Finance Industry
- 05 Mar 2020
- News
Meg Whitman and Quibi Announce $750-million Fundraising Round
- July 2015 (Revised April 2016)
- Case
Lomography: Analog in a Digital World
By: John T. Gourville, Karol Misztal and Emer Moloney
In spite of the world's move to digital photography, in 2013 Lomography continues to design and offer analog (film) cameras to a loyal following of artistic photographers. Now it must decide whether to stick to its traditional offerings, to expand into artistic lenses...
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Keywords:
Positioning;
Product Lines;
Product Line Management;
Mission and Purpose;
Organizational Change and Adaptation;
Technological Innovation;
Brands and Branding;
Technology Industry;
Technology Industry;
Technology Industry
Gourville, John T., Karol Misztal, and Emer Moloney. "Lomography: Analog in a Digital World." Harvard Business School Case 516-006, July 2015. (Revised April 2016.)