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Show Results For
-
All HBS Web
(16,634)
- People (25)
- News (3,128)
- Research (11,174)
- Events (81)
- Multimedia (201)
- Faculty Publications (9,079)
- October 5, 2023
- Column
A Smarter Way to Design Business Strategies to Serve the Poor
By: Bhavani Shanker Uppari, Ioanna Popescu, Serguei Netessine and Rowan P. Clarke
Keywords:
Poverty Reduction;
Technology;
Business Model;
Strategy;
Renewable Energy;
Consumer Behavior;
Developing Countries and Economies;
Poverty;
Africa;
Rwanda
Uppari, Bhavani Shanker, Ioanna Popescu, Serguei Netessine, and Rowan P. Clarke. "A Smarter Way to Design Business Strategies to Serve the Poor." INSEAD Knowledge (October 5, 2023).
- 01 Oct 2001
- News
The Eyes Have It: Business Plan Winners Pursue Global Vision
of eyeglasses can cost more than a month's wages. That's because much of the world relies on highly trained specialists who use sophisticated and expensive equipment, in a market that provides consumers with...
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Keywords:
eyeglasses
- Research Summary
Wearing a Red Hat ¨C The Impact of Activist Industrial Policy on Software Development in China
The idea that the government should steer economic development by strategically hand-picking and managing certain industries is controversial but appeals to many developing countries that are eager to upgrade their industries. In this paper, I study China's recent... View Details
- 07 Apr 2011
- What Do You Think?
When Should the Public Sector Take Over in a Meltdown?
While C.J. Cullinane recommends that government "at least monitor the situation," he offers little hope that government intervention can be any more effective than private sector responses. Richard Oxford agrees, noting that...
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- August 2015
- Article
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making
By: Uma R. Karmarkar, Baba Shiv and Brian Knutson
Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels....
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Keywords:
fMRI;
Retail Promotion;
Purchase Decisions;
Price;
Value;
Decision Choices and Conditions;
Consumer Behavior;
Product Marketing;
Retail Industry
Karmarkar, Uma R., Baba Shiv, and Brian Knutson. "Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making." Journal of Marketing Research (JMR) 52, no. 4 (August 2015): 467–481.
- 16 Jul 2016
- News
As our gender spectrum blurs, brands fight to keep the lines drawn
- 07 Feb 2013
- Working Paper Summaries
Which Does More to Determine the Quality of Corporate Governance in Emerging Economies, Firms or Countries?
Keywords:
by Andrea Hugill & Jordan Siegel
- April 2013
- Article
Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models
By: Ramon Casadesus-Masanell and Feng Zhu
This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic...
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Keywords:
Business Model Innovation;
Imitation;
Sponsor-based Business Model;
Strategic Revelation;
Strategic Concealment;
Business Model;
Innovation and Invention;
Price;
Competitive Strategy;
Adoption;
Value;
Duopoly and Oligopoly;
Product;
Customers;
Market Entry and Exit;
Monopoly
Casadesus-Masanell, Ramon, and Feng Zhu. "Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models." Strategic Management Journal 34, no. 4 (April 2013): 464–482.
- July 2017 (Revised November 2017)
- Case
Propel
By: Mitchell Weiss and Sarah McAra
In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the...
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Keywords:
Public Entrepreneurship;
Govtech;
Food Stamps;
EBT;
Mobile App;
User Research;
Financial Services Referrals;
Grocery Marketing;
Customer Discovery;
Social Entrepreneurship;
Entrepreneurship;
Public Sector;
Business Model;
Research;
Social Enterprise;
Poverty;
Welfare;
Mobile and Wireless Technology;
Applications and Software;
Technology Industry;
United States
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar.
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Keywords:
Brand Management;
Brand Equity;
Brand Communication;
Brand & Product Management;
Brand Building;
Brand Positioning;
Brand Storytelling;
Brand Strategy;
Brand Value;
Branding;
Marketing;
Advertising;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Food and Beverage Industry;
Consumer Products Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
- 21 May 2019
- Cold Call Podcast
If the Key to Business Success Is Focus, Why Does Amazon Work?
- February 2008
- Article
Where Do Transactions Come From? Modularity, Transactions, and the Boundaries of Firms
This article constructs a theory of the location of transactions and the boundaries of firms in a productive system. It proposes that systems of production can be viewed as networks, in which tasks-cum-agents are the nodes and transfers—of material, energy and...
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Keywords:
Boundaries;
Production;
Market Transactions;
Supply Chain;
Management;
Cost;
Theory;
Performance Productivity;
Information Management;
Complexity
Baldwin, Carliss Y. "Where Do Transactions Come From? Modularity, Transactions, and the Boundaries of Firms." Industrial and Corporate Change 17, no. 1 (February 2008): 155–195. (Selected as one of the top twenty articles in the first twenty years of publication, 1992-2011.)
- 01 Oct 2002
- News
Dean Clark on Leadership, Educational Priorities, and Funding the Future
income, but the amount the University allows us to spend — ranges from 4 percent to 5 percent of the endowment's market value. This policy may...
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- 02 Mar 2017
- What Do You Think?
Is China About to Overtake the US for World Trade Leadership?
SUMMING UP: Does It Matter If China Assumes Global Trade Leadership? There are a variety of reasons why China is not a threat to the global trade leadership of the United States. They include demographic...
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Keywords:
by James Heskett
- October 2011
- Case
Sovereign Wealth Funds: Barbarians at the Gate or White Knights of Globalization?
By: Aldo Musacchio and Emil Staykov
Musacchio, Aldo, and Emil Staykov. "Sovereign Wealth Funds: Barbarians at the Gate or White Knights of Globalization?" Harvard Business School Case 712-022, October 2011.
- 29 Nov 2010
- HBS Case
United Breaks Guitars
Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case...
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Keywords:
by Julia Hanna