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All HBS Web
(1,611)
- People (3)
- News (348)
- Research (1,026)
- Events (2)
- Multimedia (15)
- Faculty Publications (828)
- May 2016 (Revised September 2017)
- Case
Canadian Pacific's Bid for Norfolk Southern
By: Benjamin C. Esty and E. Scott Mayfield
In December 2015, Canadian Pacific Railroad (CPR) has just made its third bid to acquire Norfolk Southern Corporation (NSC), one of the largest railroads in the United States. Having rejected the prior offers, NSC’s CEO James Squires and the NSC board must now value...
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Keywords:
Capital Structure;
Cash Flow;
Cost of Capital;
Financial Strategy;
Investment Activism;
Bids and Bidding;
Negotiation Offer;
Corporate Strategy;
Rail Transportation;
Mergers and Acquisitions;
Transformation;
United States;
Canada
Esty, Benjamin C., and E. Scott Mayfield. "Canadian Pacific's Bid for Norfolk Southern." Harvard Business School Case 216-057, May 2016. (Revised September 2017.)
- March 2023 (Revised May 2023)
- Supplement
OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)
By: Linda A. Hill and Lydia Begag
In February 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian, celebrated the airline’s OneTen partnership in a room full of Atlanta’s prominent business leaders, educators, and public servants in Atlanta, at a OneTen/Delta Launch Event. To support...
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Keywords:
Talent and Talent Management;
Business and Stakeholder Relations;
Business and Community Relations;
Race;
Leading Change;
Air Transportation Industry;
United States;
Atlanta
Hill, Linda A., and Lydia Begag. "OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)." Harvard Business School Supplement 423-075, March 2023. (Revised May 2023.)
- September 2021
- Case
TAV Airports: Acquiring Almaty International
By: Juan Alcácer and Esel Çekin
The case opens in April 2020 with Sani Şener, CEO of TAV Airports, a vertically integrated regional airport operator headquartered in Istanbul, Turkey, and his team discussing the pending acquisition of the Almaty International Airport in Kazakhstan. The company had...
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Keywords:
Airports;
COVID-19 Pandemic;
Strategy;
Mergers and Acquisitions;
Bids and Bidding;
Air Transportation Industry;
Central Asia;
Turkey
Alcácer, Juan, and Esel Çekin. "TAV Airports: Acquiring Almaty International." Harvard Business School Case 722-367, September 2021.
- 01 Sep 2006
- News
Marketing Giant Ted Levitt Remembered
simple question: “What business are you in?” As an example of marketing myopia he cited railroads that “let others take customers away from them because they assumed themselves to be in the railroad business instead of the transportation...
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- January 2006 (Revised July 2016)
- Case
Gordon Bethune at Continental Airlines
By: Nitin Nohria, Anthony Mayo and Mark Benson
A $385 million loss for the final months of fiscal year 1994 signaled Continental might go bankrupt. Could new CEO Gordon Bethune turn Continental around? Continental was in dire straits because the deregulation of the commercial airline industry in 1978 ushered in a...
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Keywords:
Transformation;
Insolvency and Bankruptcy;
Profit;
Leading Change;
Organizational Change and Adaptation;
Performance Improvement;
Labor and Management Relations;
Air Transportation Industry
Nohria, Nitin, Anthony Mayo, and Mark Benson. "Gordon Bethune at Continental Airlines." Harvard Business School Case 406-073, January 2006. (Revised July 2016.)
- June 2021
- Case
Akira Fukabori and Kevin Kajitani at avatarin (A)
By: Linda A. Hill and Emily Tedards
In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not...
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Keywords:
Agility;
Ecosystem;
Innovation Ecosystems;
Crowdsourcing;
Open Innovation;
Partnership;
Government;
Collaboration;
Co-creation;
Purpose;
Impact;
Social Impact;
Movement;
Organizational Behavior;
Organizational Ambidexterity;
Ambidexterity;
Culture;
Culture Change;
Global Teams;
Experimentation;
Space;
Airline Industry;
Start-up;
Platform Business;
Platform Strategy;
Platform;
Digital;
Robotics;
Robots;
Mobility;
Strategy;
COVID-19;
Intrapreneurship;
Public-private Partnership;
XPRIZE;
Space Industry;
Avatar;
Telepresence;
Innovation Lab;
Innovation and Invention;
Technological Innovation;
Partners and Partnerships;
Collaborative Innovation and Invention;
Alignment;
Leadership;
Leading Change;
Diversity;
Organizational Culture;
Change Management;
Entrepreneurship;
Digital Platforms;
Transportation Industry;
Transportation Industry;
Japan
Hill, Linda A., and Emily Tedards. "Akira Fukabori and Kevin Kajitani at avatarin (A)." Harvard Business School Case 421-089, June 2021.
- April 1988 (Revised April 1991)
- Case
Boeing 767: From Concept to Production (A)
By: David A. Garvin
Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue...
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Keywords:
Production;
Product Design;
Product Development;
Decisions;
Risk and Uncertainty;
Risk Management;
Management Analysis, Tools, and Techniques;
Air Transportation Industry;
Air Transportation Industry
Garvin, David A. "Boeing 767: From Concept to Production (A)." Harvard Business School Case 688-040, April 1988. (Revised April 1991.)
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
and other GM executives placed a series of important bets on what American consumers wanted (different makes, models and prices; cars that were status symbols and identity holders as well as transportation sources) and they did so with...
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- 19 Nov 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
around the world adapt and lead. Climate jobs have never more robust or exciting. From transportation to tech to agriculture, regardless of your experience, I’d encourage all MBAs to make climate a part of your next role." Nathan Nemon...
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- January 2005 (Revised June 2005)
- Case
Zipcar: Influencing Customer Behavior
By: Frances X. Frei and Hanna Rodriguez-Farrar
At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who...
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Keywords:
Information Technology;
Governance Controls;
Behavior;
Service Delivery;
Service Operations;
Consumer Behavior;
Leasing;
Transportation Industry;
Transportation Industry;
United States
Frei, Frances X., and Hanna Rodriguez-Farrar. "Zipcar: Influencing Customer Behavior." Harvard Business School Case 605-054, January 2005. (Revised June 2005.)
- March 2018 (Revised August 2020)
- Case
Alaska Airlines: Empowering Frontline Workers to Make It Right
By: Ranjay Gulati, Andrew O'Connell and Caroline de Lacvivier
This case documents the ongoing efforts by Alaska Airlines to enhance its efforts to become more customer centric by empowering its employees using a service framework. It explores how the airline starts with a completely hands-off approach to empowerment in which...
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Keywords:
Employee Empowerment;
Customer Focus and Relationships;
Employees;
Service Delivery;
Organizational Culture;
Integration;
Air Transportation Industry
Gulati, Ranjay, Andrew O'Connell, and Caroline de Lacvivier. "Alaska Airlines: Empowering Frontline Workers to Make It Right." Harvard Business School Case 418-063, March 2018. (Revised August 2020.)
- 04 Apr 2023
- Blog Post
Maersk’s Journey to Decarbonize Shipping
more than fivefold over 2021 and 2022. Graph showing forty-foot equivalent (FEU) container prices on various routes increasing in 2021 and falling in late 2022. Source: Freightos Maersk’s decarbonization strategy While many consumers and businesses struggled with...
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- June 2018
- Case
American Airlines' Value Pricing (Abridged)
By: Alvin J. Silk and Sunil Gupta
This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline...
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Keywords:
Consumer Marketing;
Market Segmentation;
Pricing;
Pricing Strategy;
Demand Analysis;
Competition;
Marketing;
Segmentation;
Price;
Strategy;
Demand and Consumers;
Analysis;
Air Transportation Industry
Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.
- July 1997 (Revised September 2004)
- Case
Depreciation at Delta Air Lines and Singapore Airlines (A)
By: William J. Bruns Jr. and Jeremy Cott
Depreciation policies at Delta Air Lines and Singapore Airlines are compared and contrasted against a summary of operating data from each airline. Questions focus attention on differing depreciation policies.
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Bruns, William J., Jr., and Jeremy Cott. "Depreciation at Delta Air Lines and Singapore Airlines (A)." Harvard Business School Case 198-001, July 1997. (Revised September 2004.)
- April 2005 (Revised June 2005)
- Compilation
Boeing 787: The Dreamliner
By: Richard L. Nolan and Suresh Kotha
Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business...
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Keywords:
Competitive Strategy;
Risk Management;
Organizational Change and Adaptation;
Air Transportation Industry;
Air Transportation Industry;
United States
Nolan, Richard L., and Suresh Kotha. "Boeing 787: The Dreamliner." Harvard Business School Compilation 305-101, April 2005. (Revised June 2005.)
- Web
Finance Awards & Honors - Faculty & Research
Malloy for their paper with Lukasz Pomorski, "Decoding Inside Information" (NBER Working Paper Series, No. 16454, October 2010). Lauren H. Cohen: Presented testimony on the “Impacts of Government Spending” to the Committee on View Details
- Web
Business History in the Contemporary Collection | Baker Library | Bloomberg Center | Harvard Business School
data across countries in each regional area. Covered in each volume: Population & Vital Statistics, Labour Force, Agriculture, Industry, External Trade, Transport & Communication, Prices, Education, and National Accounts. 55 903...
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- 12 Jul 2004
- Research & Ideas
Enron’s Lessons for Managers
reckless gambling of assets. Its hubris was to attempt to commoditize electric power, water, and broadband, despite what Salter called critical points of difference from natural gas. (Electric power and water are politically sensitive at the local level, for instance,...
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Keywords:
by Martha Lagace
- Web
Understanding Entrepreneurial Opportunity in Kazakhstan - Global Activities 2020
the largest economy in Central Asia, and a quickly changing one; the GDP in the former Soviet republic has grown six-fold since 2002 and the country serves as a transportation link between China and Western Europe. The case is an example...
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- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
boutique's location and "wow" factor may not always translate to hard-and-fast sales, but image is all-important in the world of luxury. A shopper's first impression is of utmost importance. "I want to make sure that the customer has a wonderful feeling...
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