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- Faculty Publications (697)
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- All HBS Web (1,060)
- Faculty Publications (697)
- 01 Dec 2000
- News
Core Values Keep Airline Flying High
Airline Industry Program at MIT, an initiative examining how major commercial airline carriers are facing the challenges of their rapidly changing industry. Staying on top of an industry facing more...
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- 10 Jul 2000
- Research & Ideas
Privatization and the New European Economy
markedly, and in 1998 the company recorded its first profit in forty years. Reutlinger sees Sabena's shift from state to private ownership as part of a major and growing trend in the transportation and other View Details
- January 2013
- Case
Austal, Ltd. (A)
By: Willy C. Shih, Margaret Pierson and Dawn H. Lau
Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed...
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Keywords:
Globalization;
Global Markets;
Economic Downturn;
Design And Manufacturing;
Preservation Of Capabilities;
Shipbuilding;
Global Footprint;
Military Contracts;
Geographic Location;
Global Strategy;
Globalized Markets and Industries;
Job Cuts and Outsourcing;
Growth and Development Strategy;
Business Strategy;
Corporate Strategy;
Ship Transportation;
Transportation Industry;
Australia;
United States;
Alabama;
Philippines
Shih, Willy C., Margaret Pierson, and Dawn H. Lau. "Austal, Ltd. (A)." Harvard Business School Case 613-025, January 2013.
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.
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Keywords:
Air Transportation;
Globalization;
Advertising Campaigns;
Air Transportation Industry;
England
Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)
- April 2000 (Revised December 2001)
- Case
AirTex Aviation
By: Brian J. Hall and Carleen Madigan
Two young and inexperienced MBAs buy a virtually bankrupt company. They design a decentralized control system organized around profit centers. As a case in control systems, there is ample detail for a discussion of design issues, control of independent profit centers,...
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Keywords:
Air Transportation;
Management Systems;
Insolvency and Bankruptcy;
Air Transportation Industry
Hall, Brian J., and Carleen Madigan. "AirTex Aviation." Harvard Business School Case 800-269, April 2000. (Revised December 2001.)
- July 2006
- Case
Boeing's e-Enabled Advantage
By: Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider
Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability.
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Keywords:
Air Transportation;
Business Strategy;
Marketing Strategy;
Service Operations;
Air Transportation Industry
Applegate, Lynda M., Joseph S. Valacich, Mara Vatz, and Christoph Schneider. "Boeing's e-Enabled Advantage." Harvard Business School Case 807-011, July 2006.
- October 2019
- Supplement
Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus’ February 2019 announcement that it was ending production of the A380, with the last delivery scheduled for 2021. The announcement followed an order cancellation by Emirates, a major customer of the A380. The A380 had faced significant...
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Keywords:
Product Development;
Air Transportation;
Projects;
Competition;
Air Transportation Industry;
Air Transportation Industry;
United States;
Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)." Harvard Business School Supplement 720-387, October 2019.
- October 2019 (Revised June 2020)
- Supplement
Airbus vs. Boeing (G): New Planes and Upgrades (2011)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the first commercial flight of Boeing's 787 Dreamliner in 2011, three years after originally planned, as well as the first commercial flight of Airbus' superjumbo, the A380, in 2007. It also describes the companies' current endeavors in 2011,...
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Keywords:
Airbus;
Boeing;
Product Development;
Air Transportation;
Projects;
Competition;
Air Transportation Industry;
Air Transportation Industry
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (G): New Planes and Upgrades (2011)." Harvard Business School Supplement 720-382, October 2019. (Revised June 2020.)
- June 2020
- Teaching Note
The New LAX: Ready for Takeoff?
By: Boris Groysberg, Carin-Isabel Knoop, Kerry Herman and Amy Klopfenstein
This teaching note serves as a supplement to “The New LAX: Ready for Takeoff?” HBS 420-025.
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Keywords:
Change;
Change Management;
Transformation;
Leadership;
Leading Change;
Leadership Style;
Management;
Management Practices and Processes;
Management Succession;
Organizations;
Organizational Culture;
Organizational Change and Adaptation;
Mission and Purpose;
Strategy;
Alignment;
Transportation;
Air Transportation;
Transportation Networks;
Air Transportation Industry;
North and Central America;
United States;
California;
Los Angeles
- 2009
- Chapter
Chinese Railroads, Local Society, and Foreign Presence: The Tianjin-Pukou Line in pre-1949 Shandong
By: Elisabeth Koll
This chapter explores issues of how Chinese railroads improved social mobility and standards of living along major trunk lines, and how foreign investment shaped the integration of the Chinese railroad network from the early 1900s to 1949. As this case study of the...
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Keywords:
Foreign Direct Investment;
Business History;
Industry Growth;
Welfare or Wellbeing;
Rail Transportation;
Rail Industry;
China
Koll, Elisabeth. "Chinese Railroads, Local Society, and Foreign Presence: The Tianjin-Pukou Line in pre-1949 Shandong." In Manchurian Railways and the Opening of China: An International History, edited by Bruce A. Elleman and Stephen Kotkin, 123–148. New York: M.E. Sharpe, 2009.
- October 2019
- Supplement
Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the introduction of Airbus’ A350XWB (Xtra Wide Body) in 2015. It also describes Airbus and Boeing’s current endeavors in 2015, including Airbus’ development of the A330neo (new engine option) , Boeing’s work on the 737 MAX, and Boeing’s announcement...
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Keywords:
Product Development;
Air Transportation;
Projects;
Competition;
Manufacturing Industry;
Manufacturing Industry;
United States;
Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)." Harvard Business School Supplement 720-384, October 2019.
- August 2023 (Revised September 2023)
- Case
T.G.S. Transportation: Battery Electric or Hydrogen?
By: Willy C. Shih
Peter Schneider, the President of T.G.S. Transportation, Inc., faced a choice. His company operated drayage trucks that moved containerized cargo between the Ports of Los Angeles, Long Beach, and Oakland to customers across the State of California, with a focus on the...
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Keywords:
Decarbonization;
Clean Technology;
Energy;
Energy Policy;
Renewable Energy;
Environmental Sustainability;
Truck Transportation;
Transportation Industry;
United States;
California
Shih, Willy C. "T.G.S. Transportation: Battery Electric or Hydrogen?" Harvard Business School Case 624-032, August 2023. (Revised September 2023.)
- December 2019 (Revised June 2020)
- Case
The New LAX: Ready for Takeoff?
By: Boris Groysberg, Kerry Herman and Carin-Isabel Knoop
Chair of LAX Board Sean Burton and LAX CEO Deborah Flint have made progress on streamlining and modernizing LAX's complex capital projects ($12 billion worth) while reorganizing and retooling Los Angeles World Airport (LAWA) staff resources, management processes, and...
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Keywords:
Leadership And Change Management;
Leadership;
Change Management;
Performance Improvement;
Strategic Planning;
Air Transportation;
Outcome or Result;
Air Transportation Industry;
Los Angeles
Groysberg, Boris, Kerry Herman, and Carin-Isabel Knoop. "The New LAX: Ready for Takeoff?" Harvard Business School Case 420-025, December 2019. (Revised June 2020.)
- June 2002
- Case
Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well!
Describes an airline service incident that ought not to have happened in the network age. Inadequate use of available technology creates service problems. A rewritten version of an earlier case.
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Keywords:
Air Transportation;
Information Management;
Information Technology;
Service Delivery;
Problems and Challenges;
Air Transportation Industry
McFarlan, F. Warren. "Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well!" Harvard Business School Case 302-128, June 2002.
- August 1994
- Case
Southwest Airlines: 1993 (Abridged Update)
By: James L. Heskett
Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful.
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Keywords:
Air Transportation;
Business Strategy;
Competitive Strategy;
Management Teams;
Organizational Culture;
Air Transportation Industry
Heskett, James L. "Southwest Airlines: 1993 (Abridged Update)." Harvard Business School Case 395-025, August 1994.
- July 1989
- Case
NWA, Inc. - Northwest Airlines Revenue Management
Northwest Airlines is evaluating improvements to its revenue management system. This system executes a program of economic price discrimination under which the airline attempts to control the conditions on its discount fare offerings. Students must evaluate the effect...
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Keywords:
Asset Management;
Air Transportation;
Management Systems;
Corporate Finance;
Air Transportation Industry;
United States
Tiemann, Jonathan. "NWA, Inc. - Northwest Airlines Revenue Management." Harvard Business School Case 290-007, July 1989.
- August 2011 (Revised August 2012)
- Case
JetBlue Airways: Deicing at Logan Airport
By: Douglas Fearing and Robert S. Huckman
The case explores a deicing capacity expansion decision made by JetBlue at Boston Logan International Airport in the summer of 2010. The need for capacity expansion was driven by significant challenges faced during the previous winter combined with substantial...
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Keywords:
Operational Disruptions;
Strategic Planning;
Disruption;
Cost vs Benefits;
Air Transportation;
Service Operations;
Logistics;
Operations;
Air Transportation Industry;
Boston
Fearing, Douglas, and Robert S. Huckman. "JetBlue Airways: Deicing at Logan Airport." Harvard Business School Case 612-028, August 2011. (Revised August 2012.)
- October 2019
- Supplement
Airbus vs. Boeing (J): New Plane Developments (2016)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus and Boeing developments in 2016, including Airbus' delivery of the first A320neo (new engine option) and Boeing’s work on the 737 MAX and 777X programs. It also notes Airbus’ restructuring in 2016.
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Keywords:
Product Development;
Air Transportation;
Projects;
Competition;
Restructuring;
Manufacturing Industry;
Manufacturing Industry;
United States;
Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (J): New Plane Developments (2016)." Harvard Business School Supplement 720-385, October 2019.