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All HBS Web
(938)
- People (1)
- News (128)
- Research (677)
- Events (1)
- Multimedia (1)
- Faculty Publications (358)
- 07 Feb 2012
- First Look
First Look: February 7
mimic the three-stage CDM process. To model airline disruption responses, an integer optimization model was developed to balance operational and passenger considerations in determining which flights to cancel, swap, or delay. The value of...
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Keywords:
Sean Silverthorne
- 03 Aug 2009
- Research & Ideas
Corporate Social Responsibility in a Downturn
chain (i.e., the customer-facing side of the business), which are easier to quantify because of their direct impact on the top or bottom line. Q: Assuming that organizations value their CSR initiatives, how...
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by Martha Lagace
- Web
Curriculum - MBA
Planning Making Markets Managing Human Capital Managing International Trade and Investment Managing with Data Science Managing, Organizing, & Motivating for Value Mastering Strategy Execution Negotiation People Analytics: Leading in a...
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- Web
Business & Environment
of a series on decarbonizing the roots of value chains, where we’re looking deep into supply chains that serve many industries, this episode focuses on concrete. Concrete is one of the world’s most popular...
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- June 2020
- Background Note
Customer Management Dynamics and Cohort Analysis
By: Elie Ofek, Barak Libai and Eitan Muller
The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s...
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Keywords:
Cohort Analysis;
Customers;
Analytics and Data Science;
Segmentation;
Analysis;
Customer Value and Value Chain
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020.
- Web
Strategic Positioning - Institute For Strategy And Competitiveness
HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate Strategy The Role of Leaders Related Topics Business Strategy Business Strategy The Five Forces Strategic Positioning The Value View Details
- November 2008 (Revised February 2009)
- Case
Omron: Sensing Society
By: Rosabeth M. Kanter and Ethan S Bernstein
"Leading profitable growth is only part of the goal. We cannot live without breathing, but we do not live in order to take a breath,” said Omron's President and CEO, Hisao Sakuta, in 2008. Omron, a $7B global supplier of sensors, control system components, advanced...
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- Program
Managing Turbulence
Summary Even before the global pandemic, businesses and their leaders struggled with the extraordinary challenges of technological change, rapidly evolving consumer tastes, and a reconfiguration of the global economic order. COVID-19 added further turbulence,...
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- 2017
- Chapter
Marketing Models for the Customer-Centric Firm
By: Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie
A customer-centric firm takes the view that there are three key drivers of (organic) growth and overall profitability: Customer acquisition, customer retention, and customer development (i.e., increasing the value of each existing customer (per unit of time) while they...
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Ascarza, Eva, Peter S. Fader, and Bruce G.S. Hardie. "Marketing Models for the Customer-Centric Firm." In Handbook of Marketing Decision Models. 2nd ed. Edited by Berend Wierenga and Ralf van der Lans, 297–330. International Series in Operations Research & Management Science. Springer, 2017.
- July 2008 (Revised April 2009)
- Background Note
Horizontal Specialization and Modularity in the Semiconductor Industry
By: Willy C. Shih, Chintay Shih and Chen-Fu Chien
Well-codified interfaces have enabled horizontal specialization in the global semiconductor industry. This Technical Note describes the modern integrated circuit value chain, and the motivation for the reuse of blocks of intellectual property in modern IC designs. It...
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Keywords:
Customer Value and Value Chain;
Intellectual Property;
Industry Structures;
Horizontal Integration;
Semiconductor Industry
Shih, Willy C., Chintay Shih, and Chen-Fu Chien. "Horizontal Specialization and Modularity in the Semiconductor Industry." Harvard Business School Background Note 609-001, July 2008. (Revised April 2009.)
- Web
Browse All Articles, Research, & Case Studies - HBS Working Knowledge
opportunities for innovation than people realize? 08 May 2024 Climate Rising Green Concrete: Decarbonizing Construction with Recycled Glass The first of a series on decarbonizing the roots of value chains, where we’re looking deep into...
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- June 2008
- Case
System on a Chip 2008: Global Unichip Corp.
By: Willy C. Shih, Chintay Shih, Chen-Fu Chien and Yuan-Chieh Chang
Though much of the semiconductor industry has shifted to a horizontal model, complexity driven by technological evolution is driving a shift in the perceived boundaries in the value chain. Global Unichip sees itself as a "virtual integrated device manufacturer," a...
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Keywords:
Customer Value and Value Chain;
Horizontal Integration;
Vertical Integration;
Boundaries;
Semiconductor Industry
Shih, Willy C., Chintay Shih, Chen-Fu Chien, and Yuan-Chieh Chang. "System on a Chip 2008: Global Unichip Corp." Harvard Business School Case 608-159, June 2008.
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords:
Medication Adherence;
Affordable Care Act (ACA);
Marketing Strategy;
Communication Strategy;
Customer Value and Value Chain;
Decisions;
Health Care and Treatment;
Goals and Objectives;
Resource Allocation;
Marketing Communications;
Consumer Behavior;
Measurement and Metrics;
Service Delivery;
Behavior;
Motivation and Incentives;
Social Issues;
Information Technology;
Value Creation;
Health Industry;
Pharmaceutical Industry;
Insurance Industry;
Public Relations Industry;
Retail Industry;
United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- November 1999 (Revised June 2002)
- Case
Debate Over Unbundling General Motors: The Delphi Divestiture and Other Possible Transactions, The
Ever since General Motors (GM) announced in February 1997 its intention to divest Delphi Automotive Systems--its upstream parts manufacturing operations--Wall Street had called for further unbundling, and various stakeholders competed for their claim of value...
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Keywords:
Valuation;
Supply Chain;
Vertical Integration;
Corporate Strategy;
Corporate Governance;
Auto Industry;
United States
Salter, Malcolm S. "Debate Over Unbundling General Motors: The Delphi Divestiture and Other Possible Transactions, The." Harvard Business School Case 800-196, November 1999. (Revised June 2002.)
- April 1995 (Revised April 1995)
- Case
Pillsbury: Customer Driven Reengineering
By: Robert S. Kaplan
Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to...
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Keywords:
Organizational Change and Adaptation;
Production;
Cost Management;
Activity Based Costing and Management;
Customer Value and Value Chain;
Food and Beverage Industry
Kaplan, Robert S. "Pillsbury: Customer Driven Reengineering." Harvard Business School Case 195-144, April 1995. (Revised April 1995.)
- December 2012 (Revised April 2013)
- Case
Olam: On a New Course
By: David E. Bell, Forest Reinhardt and Mary Shelman
From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production...
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Keywords:
Risk Management;
Leadership;
Customer Value and Value Chain;
Corporate Strategy;
Organizational Culture;
Environmental Sustainability;
Expansion;
Competitive Advantage;
Agribusiness;
Agriculture and Agribusiness Industry;
Nigeria
Bell, David E., Forest Reinhardt, and Mary Shelman. "Olam: On a New Course." Harvard Business School Case 513-044, December 2012. (Revised April 2013.)
- Web
Placement - Doctoral
University of Connecticut, School of Business, Accounting Department Dissertation: Accuracy, Timeliness and Managers’ Discretion of Fair Value Pricing: Evidence from the Banking Industry Advisors: Dennis Campbell (Chair), Adi Sunderam,...
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- September 2022
- Background Note
On CUE: The Quest for Optimal Customer Unit Economics
By: Elie Ofek, Barak Libai and Eitan Muller
Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there...
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Keywords:
Unit Economics;
Business Startups;
Performance Evaluation;
Customer Value and Value Chain;
Customer Relationship Management;
Analysis
Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
- July 2005 (Revised March 2007)
- Case
Kansai Digital Phone: Zutto, Gaining Japanese Loyalty
By: Francisco de Asis Martinez-Jerez and James Robert Dillon
Ted Katagi, marketing strategy manager of Kansai Digital Phone (KDP), utilizes customer lifetime value as a key metric to prioritize initiatives in an emergency plan to turn around the company. KDP is a regional phone company in Japan with less than stellar...
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Keywords:
Customer Relationship Management;
Customer Value and Value Chain;
Customer Satisfaction;
Telecommunications Industry;
Electronics Industry;
Japan;
United States
Martinez-Jerez, Francisco de Asis, and James Robert Dillon. "Kansai Digital Phone: Zutto, Gaining Japanese Loyalty." Harvard Business School Case 106-006, July 2005. (Revised March 2007.)
- Web
Accounting & Management - Faculty & Research
Accounting & Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students June 2024 Article Enhancing Value and Well-Being: The Basket of Motivators Framework for Aligning Neurology Clinical Practices...
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