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- November 2022
- Background Note
The Future of E-Commerce: Lessons from the Livestream Wars in China
By: Ayelet Israeli, Jeremy Yang and Billy Chan
This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of...
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Keywords:
Retail;
Retailing;
E-commerce;
E-Commerce Strategy;
Ecommerce;
Channels Of Distribution;
Marketing Communication;
Livestream Commerce;
Marketing;
Marketing Channels;
Marketing Strategy;
Advertising;
Brands and Branding;
Media;
Consumer Behavior;
Social Media;
Retail Industry;
Consumer Products Industry;
Advertising Industry;
China;
United States;
United Kingdom
Israeli, Ayelet, Jeremy Yang, and Billy Chan. "The Future of E-Commerce: Lessons from the Livestream Wars in China." Harvard Business School Background Note 523-055, November 2022.
- November 2022
- Supplement
HBS Case Video Bosch eBike
Casadesus-Masanell, Ramon. "HBS Case Video Bosch eBike." Harvard Business School Multimedia/Video Supplement 723-860, November 2022.
- October 2022
- Article
Amplification in the Evaluation of Multiple Emotional Expressions over Time
By: Amit Goldenberg, Jonas Schöne, Zi Huang, Timothy D. Sweeny, Desmond C. Ong, Timothy Brady, Maria M. Robinson, David Levari, Jamil Zaki and James J. Gross
Social interactions are dynamic and unfold over time. To make sense of social interactions, people must aggregate sequential information into summary, global evaluations. But how do people do this? Here, to address this question, we conducted nine studies (N = 1,583)...
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Goldenberg, Amit, Jonas Schöne, Zi Huang, Timothy D. Sweeny, Desmond C. Ong, Timothy Brady, Maria M. Robinson, David Levari, Jamil Zaki, and James J. Gross. "Amplification in the Evaluation of Multiple Emotional Expressions over Time." Nature Human Behaviour 6, no. 10 (October 2022): 1408–1416.
- September 2022
- Case
The Pokémon Company: Evolving into an Everlasting Brand
By: Tomomichi Amano and Masaki Nomura
Super Bowl 50, the fiftieth annual championship game of the American National Football League played in February 2016, featured 52 commercials, and brands spent more than six million dollars each for a 30-second commercial slot. Surprisingly, the commercial that...
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Keywords:
Advertising;
Brands and Branding;
Marketing Strategy;
Consumer Behavior;
Growth and Development Strategy;
Video Game Industry;
Japan
Amano, Tomomichi, and Masaki Nomura. "The Pokémon Company: Evolving into an Everlasting Brand." Harvard Business School Case 523-022, September 2022.
- 2022
- Working Paper
What Would It Mean for a Machine to Have a Self?
By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp, Laurie Paul, Joshua B. Tenenbaum and Tomer Ullman
What would it mean for autonomous AI agents to have a ‘self’? One proposal for a minimal
notion of self is a representation of one’s body spatio-temporally located in the world, with a tag
of that representation as the agent taking actions in the world. This turns...
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De Freitas, Julian, Ahmet Kaan Uğuralp, Zeliha Uğuralp, Laurie Paul, Joshua B. Tenenbaum, and Tomer Ullman. "What Would It Mean for a Machine to Have a Self?" Harvard Business School Working Paper, No. 23-017, September 2022.
- August 2022
- Teaching Plan
Institutionalized Entrepreneurship: Flagship Pioneering
By: Gary Pisano and Francesca Gino
Teaching Plan for HBS Case No. 718-484 and Video Supplement 922-706.
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- August 2022 (Revised March 2023)
- Case
Pricing at Netflix: The Sequel
By: Elie Ofek and Amy Klopfenstein
This case continues the themes discussed in "Pricing at Netflix" (Case 521-004). Following the conclusion of the original case, Netflix developed new, high-profile original content, added millions of subscribers, and introduced another price increase in January 2022....
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Keywords:
Marketing;
Advertising;
Marketing Strategy;
Entertainment;
Film Entertainment;
Television Entertainment;
Finance;
Strategy;
Competition;
Competitive Strategy;
Business Strategy;
Adaptation;
Internet and the Web;
Customers;
Customer Satisfaction;
Entertainment and Recreation Industry;
Advertising Industry;
North and Central America;
United States
Ofek, Elie, and Amy Klopfenstein. "Pricing at Netflix: The Sequel." Harvard Business School Case 523-015, August 2022. (Revised March 2023.)
- August 3, 2022
- Article
Why NFT Creators Are Going cc0
Strategies for building brands, communities, and content through intellectual property (IP) vary greatly across NFT projects. Some maintain more or less standard IP protections; others give just NFT owners rights to innovate upon the associated intellectual property;...
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Keywords:
Non-fungible Tokens;
NFTs;
Video Games;
Merchandising;
Creative Commons;
Intellectual Property
Flashrekt, and Scott Duke Kominers. "Why NFT Creators Are Going cc0." a16zcrypto.com (August 3, 2022).
- July 2022 (Revised January 2024)
- Case
Call of Fiduciary Duty: Microsoft Acquires Activision Blizzard
By: Jonas Heese, Joseph Pacelli and James Barnett
In January 2022, Microsoft announces its acquisition of the video game company Activision Blizzard, in a deal valued at $68.7 billion, which would make Microsoft the world’s third largest video game company. The deal came as Activision Blizzard faced gender pay...
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Keywords:
Accounting;
Goodwill Accounting;
Analysis;
Decision Making;
Talent and Talent Management;
Games, Gaming, and Gambling;
Ethics;
Leadership;
Risk and Uncertainty;
Mergers and Acquisitions;
Lawsuits and Litigation;
Video Game Industry;
Video Game Industry;
North America;
California
Heese, Jonas, Joseph Pacelli, and James Barnett. "Call of Fiduciary Duty: Microsoft Acquires Activision Blizzard." Harvard Business School Case 123-011, July 2022. (Revised January 2024.)
- July 2022
- Teaching Note
Netflix: A Creative Approach to Culture and Agility
By: Ranjay Gulati, Matt Higgins and Allison Ciechanover
Teaching Note for HBS Case Nos. 420-055 and 423-026.
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Keywords:
Netflix;
Corporate Culture;
Streaming;
Media;
Technology;
Corporate Entrepreneurship;
Innovation Leadership;
Innovation Strategy;
Leadership Style;
Organizational Culture;
Organizational Change and Adaptation;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
California
- July 2022
- Supplement
Netflix: A Creative Approach to Culture and Agility (B)
By: Ranjay Gulati and Matt Higgins
This (B) case, set in summer 2022, was designed as a companion to "Netflix: A Creative Approach to Culture and Agility," a case set in 2018. The purpose of this brief document is to unlock a discussion around how the Netflix culture can be used to weather new...
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Keywords:
Netflix;
Corporate Culture;
Streaming;
Media;
Technology;
Corporate Entrepreneurship;
Innovation Leadership;
Innovation Strategy;
Leadership Style;
Organizational Culture;
Organizational Change and Adaptation;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
California
Gulati, Ranjay, and Matt Higgins. "Netflix: A Creative Approach to Culture and Agility (B)." Harvard Business School Supplement 423-026, July 2022.
- July 2022
- Case
General Mills: Responding to the Killing of George Floyd (A)
By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused...
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Keywords:
Race;
Decisions;
Social Issues;
Corporate Social Responsibility and Impact;
Consumer Products Industry;
Food and Beverage Industry;
Minneapolis;
Minnesota;
United States
Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (A)." Harvard Business School Case 323-019, July 2022.
- July 2022
- Supplement
General Mills: Responding to the Killing of George Floyd (B)
By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused...
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Keywords:
Race;
Decisions;
Social Issues;
Corporate Social Responsibility and Impact;
Consumer Products Industry;
Minneapolis;
Minnesota;
United States
Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (B)." Harvard Business School Supplement 323-020, July 2022.
- June 2022 (Revised March 2024)
- Case
Netflix's Culture: Binge or Cringe?
By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg
In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of...
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Keywords:
Compensation and Benefits;
Employees;
Recruitment;
Resignation and Termination;
Retention;
Selection and Staffing;
Innovation and Management;
Innovation Strategy;
Leadership Style;
Business or Company Management;
Management Style;
Media;
Business Processes;
Organizational Culture;
Organizational Structure;
Performance Expectations;
Performance Productivity;
Creativity;
Business Strategy;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry;
North America;
California;
Canada;
Europe;
Middle East;
Africa;
Asia;
Latin America
Joly, Hubert, Leonard A. Schlesinger, James Barnett, and Stacy Straaberg. "Netflix's Culture: Binge or Cringe?" Harvard Business School Case 522-096, June 2022. (Revised March 2024.)
- 2022
- Working Paper
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Magie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on an influencer’s reputation. We collect a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in...
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Keywords:
Influencer Marketing;
Social Influencers;
Brand;
Sponsorship;
Video Analytics;
Marketing;
Brands and Branding;
Media;
Reputation
Cheng, Magie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Harvard Business School Working Paper, No. 22-067, April 2022.
- 2022
- Article
Social Interactivity in Live Video Experiences Reduces Loneliness
By: Benjamin T. Kaveladze, Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren and Melissa C. Thomas-Hunt
Background: Loneliness, especially when chronic, can substantially reduce one's quality of life. However, positive social experiences might help to break cycles of loneliness by promoting more prosocial cognitions and behaviors. Internet-mediated live video...
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Keywords:
Lonelines;
Social Connection;
Internet-mediated Communication;
Experiment;
Emotions;
Well-being;
Interpersonal Communication;
Internet
Kaveladze, Benjamin T., Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren, and Melissa C. Thomas-Hunt. "Social Interactivity in Live Video Experiences Reduces Loneliness." Frontiers in Digital Health 4:859849 (2022).
- January 2022
- Supplement
Innovation at Uber: The Launch of Express POOL Assignment Solutions Video
By: Chiara Farronato and Caleb Kwon
Video Supplement for HBS Case No. 622-053.
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Farronato, Chiara, and Caleb Kwon. " Innovation at Uber: The Launch of Express POOL Assignment Solutions Video." Harvard Business School Multimedia/Video Supplement 622-704, January 2022.
- January 2022
- Supplement
Institutionalized Entrepreneurship: Flagship Pioneering
By: Gary Pisano and Francesca Gino
The link to this case supplement video playlist should be provided to students in advance as preparation for classroom case discussion.
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Pisano, Gary, and Francesca Gino. "Institutionalized Entrepreneurship: Flagship Pioneering." Harvard Business School Multimedia/Video Supplement 922-706, January 2022.
- January 2022
- Article
Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems
By: David R. Clough and Andy Wu
Gregory, Henfridsson, Kaganer, and Kyriakou (2020) highlight the important role of data and AI as strategic resources that platforms may use to enhance user value. However, their article overlooks a significant conceptual distinction: the installed base of...
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Keywords:
Artificial Intelligence;
Data Strategy;
Ecosystem;
Value Capture;
Digital Platforms;
Analytics and Data Science;
Strategy;
Learning;
Value Creation;
AI and Machine Learning;
Video Game Industry;
Video Game Industry;
Video Game Industry;
Video Game Industry
Clough, David R., and Andy Wu. "Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems." Academy of Management Review 47, no. 1 (January 2022): 184–189.
- Fall 2021
- Article
Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991
By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
This article examines how the film industry influenced prevailing gender and skin color stereotypes in India during the first four decades after Independence in 1947. It shows that Bollywood, the mainstream cinema in India, shared Hollywood's privileging of paler skin...
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Keywords:
Bollywood;
Film Industry;
Hollywood;
Tamil Cinema;
Male Gaze;
Stereotypes;
Social Impact;
Gender;
Race;
Ethnicity;
Film Entertainment;
Motion Pictures and Video Industry;
India;
United States
Sheth, Sudev, Geoffrey Jones, and Morgan Spencer. "Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991." Business History Review 95, no. 3 (Fall 2021): 483–515.