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(1,502)
- News (207)
- Research (1,217)
- Multimedia (1)
- Faculty Publications (1,006)
Show Results For
-
All HBS Web
(1,502)
- News (207)
- Research (1,217)
- Multimedia (1)
- Faculty Publications (1,006)
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three...
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Keywords:
Nissan;
Automobiles;
Cars;
Touch Points;
Digital Marketing;
Internet and the Web;
Marketing Channels;
Advertising;
Auto Industry;
Japan
Teixeira, Thales, Nobuo Sato, and Akiko Kanno. "Managing Consumer Touchpoints at Nissan Japan." Harvard Business School Case 516-035, September 2015. (Revised February 2020.)
- June 2001 (Revised January 2002)
- Background Note
Structuring and Managing BizDev on the Net: A Note
Discusses business development as it is practiced in many Internet companies. The focus is on companies in Silicon Valley.
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Chesbrough, Henry W., Sergio Rattner, and Helen H. Lin. "Structuring and Managing BizDev on the Net: A Note." Harvard Business School Background Note 601-183, June 2001. (Revised January 2002.)
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
popularity of chef Wolfgang Puck. Technology as a Tool Advances in technology have changed museum operations, both internally and externally. Whether it's as simple as the software that helps organize...
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- January 1997
- Article
The Internet, Intel and the Vigilante Stakeholder
Badaracco, Joseph L., Jr. "The Internet, Intel and the Vigilante Stakeholder." Business Ethics 6, no. 1 (January 1997): 18–29.
- 2012
- Book
Auctions, Market Mechanisms, and Their Applications: Second International ICST Conference, AMMA 2011
By: Peter Coles, Sanmay Das, Sebastien Lahaie and Boleslaw Szymanski
This book constitutes the thoroughly refereed post-conference proceedings of the Second International ICST on Auctions, Market Mechanisms, and Their Applications (AMMA 2011) held in New York, August 22–23, 2011. The 22 revised full papers presented were carefully...
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Keywords:
Internet;
Market Design;
Internet and the Web;
Auctions;
Information Management;
Computer Industry
Coles, Peter, Sanmay Das, Sebastien Lahaie and Boleslaw Szymanski, eds. Auctions, Market Mechanisms, and Their Applications: Second International ICST Conference, AMMA 2011. Springer, 2012. (Revised Selected Papers.)
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Text-mining technologies can now help companies listen to their customers better than ever... My advice: 'Don't let your competitors listen to your clients; do it yourself first.'" Andrea Learned pointed out, "Eventually, those...
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Keywords:
by James Heskett
- 01 Mar 2008
- News
A World of Information at Your Fingertips
database of 3.5 million companies, and Vault, a career development Web site. The service also provides seven business research sources without charge, including: databases from the Organisation for Economic Co-operation and Development...
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- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared...
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Keywords:
by Jim Aisner
- 29 Sep 2015
- Research & Ideas
Work 3.0: Redefining Jobs and Companies in the Uber Age
relationship. With operations primarily online, their major expenses are technology and advertising. Labor costs are miniscule, because the workers who create revenue are independent contractors. In contrast, traditionally structured...
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- 25 Aug 2022
- News
Case Study: Sound Check
Venture Incubation Program. Fast forward several months and much web development later, and now LS offers a B2B SaaS product that can transform any website from a static display of content into an interactive experience, fully...
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- 01 Jun 2000
- News
HBS Business Plan Contestants Pin Their Hopes on the Internet
cash and in-kind services. They are KNUMI, which is developing technology to enable "media content providers to create a highly interactive experience for end-users"; Sound MicroSystems, which is commercializing View Details
- April 2006 (Revised April 2007)
- Case
Endeca Technologies: New Growth Opportunities
By: Paul A. Gompers and Kristin Perry
Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September...
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Keywords:
Decision Choices and Conditions;
Market Entry and Exit;
Production;
Organizational Structure;
Partners and Partnerships;
Opportunities;
Expansion;
Internet and the Web;
Applications and Software;
Information Technology Industry
Gompers, Paul A., and Kristin Perry. "Endeca Technologies: New Growth Opportunities." Harvard Business School Case 206-041, April 2006. (Revised April 2007.)
- January 2017 (Revised June 2017)
- Case
Chicago and the Array of Things: A Fitness Tracker for the City
By: Rajiv Lal and Scott Johnson
The city of Chicago has recently launched a project called the Array of Things. The program involves a series of sensor nodes placed around the city that capture a massive amount of data including pedestrian and vehicle flow, air quality, and cloud cover. The Array of...
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Keywords:
Smart Connected Products;
Smart Cities;
Internet Of Things;
Sensors;
Govenment;
Government Administration;
Technological Innovation;
Digital Platforms;
Applications and Software;
Information Infrastructure;
Internet and the Web;
Technology Industry;
Technology Industry;
Chicago;
United States
- October 2000 (Revised September 2002)
- Case
NTT DoCoMo (A): The Future of the Wireless Internet?
By: Stephen P. Bradley and Matthew Sandoval
NTT DoCoMo was established in 1992 and became publicly held in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how its i.mode service revolutionized the cellular phone market.
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Keywords:
Technological Innovation;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Competitive Strategy;
Expansion;
Internet and the Web;
Mobile and Wireless Technology;
Information Technology Industry;
Information Technology Industry;
Japan
Bradley, Stephen P., and Matthew Sandoval. "NTT DoCoMo (A): The Future of the Wireless Internet?" Harvard Business School Case 701-013, October 2000. (Revised September 2002.)
- 01 Dec 2009
- News
When More Is Better
dozens of interesting stories about HBS alumni that we simply don’t have room for in a quarterly magazine. Fortunately, we’ve found a solution to that problem. No, we aren’t expanding the magazine. Instead, we redesigned our Web site to...
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Keywords:
meta
- Article
Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers
By: Alberto Cavallo
Online prices are increasingly used for measurement and research applications, yet little is known about their relation to prices in physical stores, where most retail transactions occur. I conduct the first large-scale comparison of prices simultaneously collected...
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Keywords:
Online Prices;
Offline Prices;
Multi-channel Retailers;
Price;
Internet and the Web;
Measurement and Metrics;
Retail Industry
Cavallo, Alberto. "Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers." American Economic Review 107, no. 1 (January 2017): 283–303.
- April 2001
- Teaching Note
CBS MarketWatch TN
By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
Teaching Note for (9-801-175). For book only - not listed on case.
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- March 2004
- Article
How to Negotiate Successfully Online
By: Michael Wheeler
Wheeler, Michael. "How to Negotiate Successfully Online." Negotiation 7, no. 3 (March 2004).
- summer 2003
- Article
Ownership and Control Rights in Internet Portal Alliances, 1995-1999
By: Daniel W. Elfenbein and Josh Lerner
Elfenbein, Daniel W., and Josh Lerner. "Ownership and Control Rights in Internet Portal Alliances, 1995-1999." RAND Journal of Economics 34, no. 2 (summer 2003).
- April 2002
- Article
New Concepts for Corporate e-Learning - The Use of Virtual Classes at Harvard Business School As Best Practice
By: D. Quinn Mills and Dirk Seifert