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All HBS Web
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- Faculty Publications (64)
- June 2014 (Revised September 2014)
- Case
Johnson & Johnson: The Promotion of Wellness
By: John A. Quelch and Carin-Isabel Knoop
To create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education,...
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Keywords:
Healthcare;
Employee Motivation;
Transformation;
Ethics;
Health;
Human Resources;
Leadership;
Management;
Personal Development and Career;
Problems and Challenges;
Strategy;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
North and Central America;
Middle East;
Latin America;
Europe;
Asia
Quelch, John A., and Carin-Isabel Knoop. "Johnson & Johnson: The Promotion of Wellness." Harvard Business School Case 514-112, June 2014. (Revised September 2014.)
- April 2014 (Revised January 2015)
- Background Note
Note on Mobile Healthcare
By: John A. Quelch and Margaret L. Rodriguez
Delivering health care to the global population was a challenge. Health care costs accounted for ten percent of world GDP by 2013. In the U.S., health care costs were expected to top $3.1 trillion in 2014. New technologies, shortages of trained personnel and...
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Keywords:
Health Care;
Mobile;
Mobile App;
Public Health;
Startups;
Hardware;
Software;
Telemedicine;
Global;
Medical Devices;
Medical Services;
Medical Solutions;
Entrepreneurs;
Government And Business;
Technological Change;
Health Care and Treatment;
Entrepreneurship;
Government and Politics;
Technological Innovation;
Applications and Software;
Information Infrastructure;
Health Industry;
Technology Industry
Quelch, John A., and Margaret L. Rodriguez. "Note on Mobile Healthcare." Harvard Business School Background Note 514-122, April 2014. (Revised January 2015.)
- March 2014 (Revised May 2014)
- Teaching Note
Demarketing Soda in New York City
By: John A. Quelch
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of...
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- March 2014 (Revised December 2014)
- Case
Vision 2020: Takeda and the Vaccine Business
By: John A. Quelch and Margaret L. Rodriguez
In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003...
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Keywords:
Health Care;
Global;
NGO;
Public Health;
Japan;
GSK;
Vaccine;
Supply Chain;
Market Entry;
Health;
Health Care and Treatment;
Trade;
Market Entry and Exit;
Global Strategy;
Health Industry;
Pharmaceutical Industry
Quelch, John A., and Margaret L. Rodriguez. "Vision 2020: Takeda and the Vaccine Business." Harvard Business School Case 514-084, March 2014. (Revised December 2014.)
- November 2013 (Revised June 2014)
- Case
E-Cigarettes: Marketing Versus Public Health
By: John A. Quelch and Margaret L. Rodriguez
Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance...
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Keywords:
Public Health;
Tobacco;
Smoking;
Cigarettes;
Electronic Cigarettes;
Cancer;
Lung;
Lorillard;
Philip Morris;
Safety;
Technological Innovation;
Conflict of Interests;
Market Entry and Exit;
Marketing;
Health;
Advertising;
Consumer Products Industry;
Health Industry
Quelch, John A., and Margaret L. Rodriguez. "E-Cigarettes: Marketing Versus Public Health." Harvard Business School Case 514-059, November 2013. (Revised June 2014.)
- September 2013 (Revised June 2014)
- Supplement
Rana Plaza: Workplace Safety in Bangladesh (B)
By: John A. Quelch and Margaret L. Rodriguez
In the aftermath of the Rana Plaza building collapse, a group of international retailers and labor unions partnered to create a proposal for more stringent inspections and enforcement of safety standards in Bangladesh garment factories. The proposal was met by...
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Keywords:
Retail Trade;
Corporate Social Responsibility;
Apparel;
Bangladesh;
Worker Safety;
Government And Business;
International Business;
Apparel and Accessories Industry;
Bangladesh
Quelch, John A., and Margaret L. Rodriguez. "Rana Plaza: Workplace Safety in Bangladesh (B)." Harvard Business School Supplement 514-035, September 2013. (Revised June 2014.)
- July 2013
- Case
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?
By: John A. Quelch and Diane Badame
Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is...
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Keywords:
Competition;
Food;
Consumer Behavior;
Nutrition;
Product Launch;
Product Development;
Food and Beverage Industry;
Switzerland;
United States
Quelch, John A., and Diane Badame. "Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?" Harvard Business School Brief Case 914-501, July 2013.
- October 2011 (Revised March 2012)
- Case
Cottle-Taylor: Expanding the Oral Care Group in India
By: John A. Quelch and Alisa Zalosh
Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern...
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Keywords:
Forecasting;
Budgeting;
International Marketing;
Product Planning & Policy;
Sales Promotions;
Marketing Plans;
Products;
Marketing Strategy;
Consumer Behavior;
Emerging Markets;
Forecasting and Prediction;
Advertising;
Product Launch;
Budgets and Budgeting;
Product Development;
Consumer Products Industry;
Health Industry;
India
Quelch, John A., and Alisa Zalosh. "Cottle-Taylor: Expanding the Oral Care Group in India." Harvard Business School Brief Case 114-350, October 2011. (Revised March 2012.)
- January 2011
- Supplement
Interview with John Smith, CEO, BBC Worldwide
By: John A. Quelch
In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans.
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Quelch, John A. "Interview with John Smith, CEO, BBC Worldwide." Harvard Business School Video Supplement 511-704, January 2011.
- January 2011
- Case
Clean Edge Razor: Splitting Hairs in Product Positioning
By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to...
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Keywords:
Project Management;
Interdepartmental Relations;
Organizational Change;
Organizational Change and Adaptation;
Leadership;
Conflict Management;
Product Positioning;
Marketing Strategy;
Relationships;
Product Development;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry
Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.
- November 2010
- Supplement
Hikma Pharmaceuticals (B)
By: John A. Quelch
By 2009, Hikma Pharmaceuticals operated 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to show where the largest contributors were from.
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Quelch, John A. "Hikma Pharmaceuticals (B)." Harvard Business School Supplement 511-075, November 2010.
- June 2010 (Revised July 2011)
- Case
Classic Knitwear and Guardian: A Perfect Fit?
By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a...
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Keywords:
Market Research;
Forecasting;
Consumer Marketing;
New Product Marketing;
Product Lines;
Merchandising;
Branding;
Demand and Consumers;
Partners and Partnerships;
Marketing Strategy;
Forecasting and Prediction;
Product Marketing;
Brands and Branding;
Product Development;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)
- April 2010 (Revised March 2011)
- Supplement
Google in China (B)
By: John A. Quelch
In a January 2010 public statement, Google threatened to stop censoring its search results on its Google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?
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Keywords:
Cross-Cultural and Cross-Border Issues;
Crisis Management;
Market Entry and Exit;
Business and Government Relations;
Internet and the Web;
Information Technology Industry;
China
Quelch, John A. "Google in China (B)." Harvard Business School Supplement 510-110, April 2010. (Revised March 2011.)
- January 2010 (Revised April 2010)
- Case
Google in China (A)
By: John A. Quelch
In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?
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Keywords:
Crisis Management;
Market Entry and Exit;
Business and Government Relations;
Internet and the Web;
Information Technology Industry;
China
Quelch, John A., and Katherine Jocz. "Google in China (A)." Harvard Business School Case 510-071, January 2010. (Revised April 2010.)
- September 2009
- Case
Culinarian Cookware: Pondering Price Promotion
By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price...
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Keywords:
Profitability Analysis;
Consumer Marketing;
Brand Equity;
Pricing Policies;
Sales Promotions;
Small & Medium-sized Enterprises;
Decisions;
Goals and Objectives;
Price;
Marketing Strategy;
Consumer Behavior;
Management Teams;
Sales;
Brands and Branding;
Consumer Products Industry
Quelch, John A., and Heather Beckham. "Culinarian Cookware: Pondering Price Promotion." Harvard Business School Brief Case 094-057, September 2009.
- June 2009
- Supplement
F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008
By: John A. Quelch
Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004.
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Keywords:
Growth and Development Strategy;
Brands and Branding;
Marketing Strategy;
Financial Services Industry;
United States
Quelch, John A. "F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008." Harvard Business School Video Supplement 509-730, June 2009.
- June 2009
- Supplement
Mary Kay Inc.: Asian Market Entry (B)
By: John A. Quelch
By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at...
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Keywords:
Global Strategy;
Growth and Development Strategy;
Brands and Branding;
Emerging Markets;
Market Entry and Exit;
Beauty and Cosmetics Industry;
Asia;
China
Quelch, John A. "Mary Kay Inc.: Asian Market Entry (B)." Harvard Business School Supplement 509-067, June 2009.
- April 2009
- Article
How to Market in a Downturn
By: John A. Quelch and Katherine Jocz
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly...
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Keywords:
Customers;
Economic Slowdown and Stagnation;
Spending;
Marketing Strategy;
Consumer Behavior;
Segmentation
Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62.
- November – December 2008
- Article
Holding a Mirror up to Marketing
By: John A. Quelch and Katherine Jocz
The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow...
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Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21.
- September 2008
- Supplement
Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Mr. Nelson Peitz, Founding Partner of Trian Partners on events and decisions leading up to the decision to acquire the Snapple brand and the results of that corporate decision.
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Keywords:
Mergers and Acquisitions;
Decision Choices and Conditions;
Private Equity;
Investment;
Brands and Branding;
Food and Beverage Industry;
Food and Beverage Industry
Quelch, John A. "Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-709, September 2008.