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Show Results For
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All HBS Web
(317)
- News (42)
- Research (245)
- Multimedia (3)
- Faculty Publications (174)
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
panel displays were ¥140 billion in 2006 (approximately $1.2 billion), with the market expected to double in size by 2009. The company is also expanding into cosmetics and dietary supplements. As it happens, the technology that prevents...
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- 01 Jun 2017
- News
Life in Lockdown
“This is really useful, this is really cool,” the tester says. The reaction is the same when Foalea hits up a man working at a cosmetics store, a customer at a used bookshop, and a clerk at the T-Mobile store. “I am the most disorganized...
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- 2012
- Working Paper
Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions
By: Geoffrey Jones
This working paper examines the creation of the global natural food and beauty categories before 2000. This is shown to have been a lengthy process of new category creation involving the exercise of entrepreneurial imagination. Pioneering entrepreneurs faced little...
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Keywords:
Marketing;
Consumer Goods;
Entrepreneurs;
Environment;
Food;
Globalization;
Business History;
Agribusiness;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Asia;
Europe;
Latin America;
Middle East;
North and Central America
Jones, Geoffrey. "Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions." Harvard Business School Working Paper, No. 13-024, August 2012.
- Teaching Interest
Overview
I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,...
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Keywords:
Business History;
Government And Business;
International Business;
Globalization;
History;
Government and Politics;
Entrepreneurship;
Ethics;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Africa;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
Oceania
- 01 Mar 2008
- News
Innovation, Inc.
coated with chemicals to make analog film. Sales of materials for flat panel displays were ¥140 billion in 2006 (approximately $1.2 billion), with the market expected to double in size by 2009. The company is also expanding into cosmetics...
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- 2013
- Book
Entrepreneurship and Multinationals: Global Business and the Making of the Modern World
By: Geoffrey Jones
This book examines the history of entrepreneurship and multinationals in the making of the modern world. In recent years economists, historians, and political scientists have written extensively on the history of globalization and patterns of global wealth and poverty,...
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Keywords:
FDI;
Economic History;
Business History;
Industrial Organization;
Chinitz;
Agglomeration;
Clusters;
Cities;
Mines;
Globalization;
Entrepreneurship;
Government and Politics;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Africa;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
South America
Jones, Geoffrey. Entrepreneurship and Multinationals: Global Business and the Making of the Modern World. Northampton, MA: Edward Elgar Publishing, 2013.
- 20 May 2014
- First Look
First Look: May 20
animal testing was a sensitive issue as it contradicted the brand's strong environmentally friendly and ethical positioning. The matter had already arisen during the Pola acquisition as Pola, like all Japanese cosmetics companies,...
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Keywords:
Sean Silverthorne
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in...
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Keywords:
Marketing;
Brand Building;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Economics;
Marketing Communications;
Marketing Strategy;
Advertising Campaigns;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or...
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- March 2015
- Case
Unilever: Combatting Global Food Waste
By: David F. Drake, Janice H. Hammond and Matthew G. Preble
The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain...
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Keywords:
Food Waste;
Sustainable Business And Innovation;
Sustainable Supply Chains;
Sustainable Operations;
Organization Alignment;
Environmental Sustainability;
Operations;
Supply Chain Management;
Growth and Development Strategy;
Food;
Agribusiness;
Strategy;
Organizational Change and Adaptation;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
North and Central America;
Europe;
Asia;
Africa;
Latin America;
India
Drake, David F., Janice H. Hammond, and Matthew G. Preble. "Unilever: Combatting Global Food Waste." Harvard Business School Case 615-040, March 2015.
- 2013
- Working Paper
Debating the Responsibility of Capitalism in Historical and Global Perspective
By: Geoffrey Jones
This working paper examines the evolution of concepts of the responsibility of business in a historical and global perspective. It shows that from the nineteenth century American, European, Japanese, Indian and other business leaders discussed the responsibilities of...
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Keywords:
Rachel Carson;
Sustainability;
Local Food;
Operations Management;
Supply Chain;
Business And Society;
Business Ethics;
Business History;
Corporate Philanthropy;
Corporate Social Responsibility;
Corporate Social Responsibility And Impact;
Environmentalism;
Environmental Entrepreneurship;
Environmental And Social Sustainability;
Ethics;
Globalization;
History;
Religion;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
Africa
Jones, Geoffrey. "Debating the Responsibility of Capitalism in Historical and Global Perspective." Harvard Business School Working Paper, No. 14-004, July 2013.
- Teaching Interest
Overview
The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high...
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Keywords:
Aesthetics;
Luxury Goods;
Retail;
Consumer Goods;
Design;
Creativity;
Consumer Behavior;
Brand Building;
Experience Goods;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry
- 01 May 2007
- First Look
First Look: May 1, 2007
efficiently in the presence of the firm than in its absence. PDF not available. Cases & Course MaterialsAmorePacific Harvard Business School Note 507-070 Describes the dominant firm in the Korean cosmetics market up to the...
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Keywords:
Sean Silverthorne
- 01 Apr 1998
- News
World Class Learning
leadership position in the cosmetics industry. "I researched different companies in Baker Library, called HBS alumni to find out about contacts, and finally wrote directly to L'Oreal," he recalls. "The HBS name certainly opened doors."...
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Keywords:
Eileen K. McCluskey
- June 2022
- Case
Zalando: Becoming the Starting Point for Fashion
By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in...
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Keywords:
Transition;
Customer Value and Value Chain;
Digital Platforms;
Distribution;
Order Taking and Fulfillment;
Infrastructure;
Logistics;
Service Operations;
Strategy;
Business Strategy;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Europe
Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
electronics company Philips; the Danish pharmaceutical company Novo Nordisk; the Brazilian cosmetics company Natura; and the U.S.-based technology and aerospace company United Technologies all come to mind. All have done a very good job...
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Keywords:
by Martha Lagace
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Positioning;
Competitive Positioning;
Competition;
Brands and Branding;
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Building;
Brand Positioning;
Competitive Positioning;
Advertising;
Marketing Communication;
Biography;
Brands and Branding;
Product Marketing;
Emerging Markets;
Network Effects;
Demand and Consumers;
Marketing Communications;
Cost vs Benefits;
Perspective;
Advertising Campaigns;
Marketing Strategy;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
the general pattern described in the previous section, where we analyzed how some organizations made use of cross-sector collaborations for risk management purposes. The second case in this sub-group is that of Natura, a leading cosmetic...
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- 01 Dec 1996
- News
An Entrepreneurial Journey
paging capability," predicts the genial Hostetter, who will remain Continental's chairman and CEO. "I look forward to the challenge." « Back Healthy Returns In 1957, when Lloyd E. Cotsen (MBA '57) joined Los Angelesbased Natone, his father-in-law's specialty View Details