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- May 2018
- Article
The Changing Craft of Selling
By: Frank V. Cespedes and Tiffani Bova
This article draws on two surveys: one with more than 3,100 sales professionals about trends affecting the role(s) of sales in their companies, and the other with over 7,000 consumer and business buyers about their expectations when dealing with sales people. The...
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- March 2018
- Supplement
Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy video supplement
By: Raffaella Sadun
This video supplement is for use in class when teaching “Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy,” HBS No. 718-403.
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Keywords:
Corporate Strategy
Sadun, Raffaella. "Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy video supplement." Harvard Business School Multimedia/Video Supplement 718-803, March 2018.
- March 2018
- Teaching Note
Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy
By: Raffaella Sadun
Teaching Note for HBS No. 718-403.
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Keywords:
Corporate Strategy
- Article
Beating the Odds: Leadership Lessons from Senior African-American Women
Any list of top CEOs reveals a stunning lack of diversity. Among the leaders of Fortune 500 companies, for example, just 32 are women, three are African-American, and not one is an African-American woman. What’s going on? The authors studied the careers of the roughly...
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Roberts, Laura Morgan, Anthony Mayo, Robin Ely, and David Thomas. "Beating the Odds: Leadership Lessons from Senior African-American Women." Harvard Business Review 96, no. 2 (March–April 2018): 126–131.
- January 2018 (Revised March 2018)
- Case
Lagunitas Brewing Company
By: Joshua Margolis, Allison Ciechanover and Jeff Huizinga
The CEO of a California-based craft brewery manages new partnership with—and potential acquisition by—industry giant Heineken.
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Keywords:
Culture;
Non-profit;
International;
Organizational Behavior;
Food;
Leadership;
Mergers and Acquisitions;
Organizational Culture;
Management;
Partners and Partnerships;
Technology Industry;
Food and Beverage Industry;
United States
Margolis, Joshua, Allison Ciechanover, and Jeff Huizinga. "Lagunitas Brewing Company." Harvard Business School Case 418-017, January 2018. (Revised March 2018.)
- January 2018 (Revised January 2021)
- Case
Colombia's 4G Road Program: The Pacífico 3 Bond Offer
By: John Macomber, Maria Fernanda Miguel and Mariana Cal
Colombia conceived its 4G (Fourth Generation) Road Program to try to attract $17 billion from the private sector for investment in toll roads. The nation had also created the National Infrastructure Agency of Colombia (ANI) to oversee multiple investments, and the...
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Keywords:
Private Public Partnerships;
Infrastructure;
Projects;
Finance;
Emerging Markets;
Colombia
Macomber, John, Maria Fernanda Miguel, and Mariana Cal. "Colombia's 4G Road Program: The Pacífico 3 Bond Offer." Harvard Business School Case 218-062, January 2018. (Revised January 2021.)
- November 2017
- Case
Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals
By: Andy Zelleke and Emilie Billaud
This case explores the sustainability efforts at Novozymes, the world's largest and oldest producer of industrial enzymes. In 2015, the Danish company became the world’s first company known to have crafted a new corporate strategy based on the United Nations...
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Keywords:
Corporate Governance;
Transformation;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Business and Shareholder Relations;
Business and Stakeholder Relations;
Business Strategy;
Organizational Culture;
Organizational Change and Adaptation;
Biotechnology Industry;
Europe;
Denmark
Zelleke, Andy, and Emilie Billaud. "Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals." Harvard Business School Case 318-088, November 2017.
- November 2017 (Revised November 2021)
- Case
Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy
By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,...
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Keywords:
Snack Food;
Snack;
Global Snacking;
Packaged Food;
Consumer Packaged;
Kraft Foods;
Kraft;
Agribusiness;
Change;
Change Management;
Corporate Strategy;
Transformation;
Geography;
Geographic Scope;
Global Strategy;
Leadership;
Leadership Style;
Leading Change;
Management;
Business or Company Management;
Growth and Development Strategy;
Management Style;
Marketing;
Brands and Branding;
Demand and Consumers;
Consumer Behavior;
Organizational Change and Adaptation;
Planning;
Strategic Planning;
Strategy;
Food and Beverage Industry;
Illinois
Sadun, Raffaella, David J. Collis, Amram Migdal, and Kerry Herman. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Case 718-403, November 2017. (Revised November 2021.)
- August 2017 (Revised August 2018)
- Case
The Oakland Athletics: Strategy & Metrics for a Budget
By: Srikant M. Datar and Caitlin N. Bowler
This case considers Oakland Athletics General Manager Billy Beane’s data driven and, in baseball circles unconventional, approach to winning games over the duration of the long Major League Baseball season. Beane’s critical approach to crafting strategy within his...
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Keywords:
Data Analysis;
Metrics;
Data Science;
Analytics and Data Science;
Analysis;
Measurement and Metrics;
Competitive Strategy;
Organizational Culture;
Sports Industry
Datar, Srikant M., and Caitlin N. Bowler. "The Oakland Athletics: Strategy & Metrics for a Budget." Harvard Business School Case 118-010, August 2017. (Revised August 2018.)
- February 2017 (Revised May 2018)
- Case
The Flint, Michigan Sit-Down Strike
By: Tom Nicholas, Christopher T. Stanton and Matthew Preble
For roughly six weeks between late December 1936 and February 1937, a major strike at several critical General Motors (GM) plants in Flint, Michigan, essentially halted the corporation’s U.S. production and resulted in significant gains for the nascent United...
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Keywords:
Industrial Unionism;
Craft Unionism;
Welfare Capitalism;
General Motors;
Labor;
Labor Unions;
Labor and Management Relations;
Wages;
Working Conditions;
Government Legislation;
Business History;
Business and Government Relations;
Business and Stakeholder Relations;
Business and Community Relations;
Auto Industry;
Manufacturing Industry;
Mining Industry;
Steel Industry;
United States;
Michigan
Nicholas, Tom, Christopher T. Stanton, and Matthew Preble. "The Flint, Michigan Sit-Down Strike." Harvard Business School Case 817-005, February 2017. (Revised May 2018.)
- September 2016
- Supplement
ZenRecruit: Sales Coaching and Performance Reviews
By: Mark N. Roberge
Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two...
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- September 2016 (Revised February 2017)
- Case
ZenRecruit: Sales Coaching and Performance Reviews
By: Mark Roberge
Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two...
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Keywords:
Entrepreneurial Marketing;
Entrepreneurial Sales;
Entrepreneurial Sales And Marketing;
Marketing;
Entrepreneurship;
Sales
Roberge, Mark. "ZenRecruit: Sales Coaching and Performance Reviews." Harvard Business School Case 817-041, September 2016. (Revised February 2017.)
- 2016
- Book
Strategy Beyond Markets
By: John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh
Strategy beyond markets has been an active area of research inquiry since the early 1990s. Since its inception, the scholarship emanating from this research stream has grown substantially in quantity, quality, and breadth. Likewise, firms across the world have...
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Keywords:
Strategy
Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh, eds. Strategy Beyond Markets. Vol. 34, Advances in Strategic Management. Emerald Group Publishing, 2016.
- March 2016
- Technical Note
Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages
By: Tsedal Neeley and Tom Ryder
Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note...
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Keywords:
Messaging;
Communication;
Leading;
Public Speaking;
Persuasion;
Rhetorical Devices;
Communication Intention and Meaning;
Forms of Communication;
Communication Strategy
Neeley, Tsedal, and Tom Ryder. "Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages." Harvard Business School Technical Note 416-046, March 2016.
- February 2016 (Revised October 2017)
- Case
The Jungle and the Debate over Federal Meat Inspection in 1906
By: David Moss and Marc Campasano
In early June 1906, the House Committee on Agriculture heard testimony from two investigators appointed by President Theodore Roosevelt to verify allegations of unsanitary conditions at Chicago slaughterhouses that had appeared in Upton Sinclair's recent novel, The...
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- Article
The Organizational Apology: A Step-by-Step Guide
By: Maurice E. Schweitzer, Alison Wood Brooks and Adam D. Galinsky
At some point, every company makes a mistake that requires an apology—to an individual; a group of customers, employees, or business partners; or the public at large. And more often than not, companies and their leaders fail to apologize effectively, if at all, which...
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Schweitzer, Maurice E., Alison Wood Brooks, and Adam D. Galinsky. "The Organizational Apology: A Step-by-Step Guide." Harvard Business Review 93, no. 9 (September 2015): 44–52.
- July–August 2015
- Article
The Secret of Singapore: Why Cuba Should Look to Lee Kuan Yew's Thriving City-State for Economic Inspiration
By: Debora L. Spar
Between 1965 and 1991, Singapore grew at an astonishing compound annual growth rate of nearly 14%. Critics of the island's performance accused its celebrated leader, Lee Kuan Yew, of thinly veiled tendencies toward communism and authoritarianism; they argued that the...
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Keywords:
Economic Models;
Communism;
Economic Policy;
Economic Reform;
Angel Investors;
Authoritarianism;
Economic Systems;
Economy;
Policy;
Government and Politics;
Singapore;
Cuba
Spar, Debora L. "The Secret of Singapore: Why Cuba Should Look to Lee Kuan Yew's Thriving City-State for Economic Inspiration." Foreign Policy 213 (July–August 2015).
- January 2015 (Revised May 2023)
- Technical Note
FIELD Global Immersion: Orchestrating a Compelling Presentation
By: Jill Avery
This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with...
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Keywords:
Presentation Skills;
Communication;
Communication Intention and Meaning;
Communication Strategy;
Interpersonal Communication;
Management Skills
Avery, Jill. "FIELD Global Immersion: Orchestrating a Compelling Presentation." Harvard Business School Technical Note 315-085, January 2015. (Revised May 2023.)
- 2015
- Other Teaching and Training Material
Innovating in Healthcare
By: Regina E. Herzlinger, Margo I. Seltzer and Kevin Schulman
With over 71,000 past enrollees, Innovating in Healthcare investigates the issues of health care spending, quality, and access that continue to plague America and global nations alike. With U.S. health care costs trending toward $4 trillion in 2020, the need to...
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Herzlinger, Regina E., Margo I. Seltzer, and Kevin Schulman. "Innovating in Healthcare." edX Inc., 2015. Video. (HarvardX Massive Open Online Course.)
- December 2014 (Revised December 2014)
- Module Note
Where to Locate? Crafting Location Strategies to Strengthen Competitive Advantage
By: Jorge Tamayo and Juan Alcácer
Tamayo, Jorge, and Juan Alcácer. "Where to Locate? Crafting Location Strategies to Strengthen Competitive Advantage." Harvard Business School Module Note 715-418, December 2014. (Revised December 2014.)