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All HBS Web
(53)
- News (11)
- Research (33)
- Multimedia (1)
- Faculty Publications (28)
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- 2009
- Foreword
American Soft Drink Industry
By: Shon R. Hiatt
Hiatt, Shon R. "American Soft Drink Industry." Foreword to Soft Drink Bottlers of the United States, by Dennis Fewless and Christopher Weide. Jacksonville, FL: Platform 3 Research, 2009.
- March 1991 (Revised October 1994)
- Case
Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry
Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also...
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Porter, Michael E. "Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry." Harvard Business School Case 391-179, March 1991. (Revised October 1994.)
- January 1979 (Revised November 1982)
- Case
General Foods: Powdered Soft Drinks (B)
By: Walter J. Salmon and Steven R. Palesy
Keywords:
Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (B)." Harvard Business School Case 579-105, January 1979. (Revised November 1982.)
- December 1978 (Revised November 1982)
- Case
General Foods: Powdered Soft Drinks (A)
By: Walter J. Salmon and Steven R. Palesy
Keywords:
Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (A)." Harvard Business School Case 579-104, December 1978. (Revised November 1982.)
- May 1977 (Revised August 1982)
- Background Note
Note on the Soft Drink Industry in the U.S.
Christensen, C. Roland. "Note on the Soft Drink Industry in the U.S." Harvard Business School Background Note 377-213, May 1977. (Revised August 1982.)
- January 1987 (Revised March 1989)
- Background Note
Note on the U.S. Soft Drink Industry in 1986
Demonstrates how knowing the "money mechanics" of the business is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate producer and bottler perspectives and examines the...
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Keywords:
Competitive Strategy;
Consumer Products Industry;
Food and Beverage Industry;
United States
Pearson, Andrall E. "Note on the U.S. Soft Drink Industry in 1986." Harvard Business School Background Note 387-107, January 1987. (Revised March 1989.)
- January 1992
- Teaching Note
Coca-Cola versus Pepsi Cola and the Soft Drink Industry TN
By: Francis Aguilar
Teaching Note for (9-391-179).
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Keywords:
Food and Beverage Industry
- 22 Jul 2007
- Conference Presentation
Soft, Stiff, and in between: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry
By: Shon R. Hiatt
- 4 Nov 2007 - 7 Nov 2007
- Conference Presentation
From Demon Rum to Dr. Pepper: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry
By: Shon R. Hiatt and Wesley Sine
- May 2020
- Case
Big Boom Beverages: Fight or Flight?
By: Stephen A. Greyser and William Ellet
Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own...
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Keywords:
Alcoholic Beverages;
Energy Drinks;
Regulation;
Entrepreneurship;
Ethics;
Marketing Communications;
Corporate Social Responsibility and Impact;
Reputation;
Communication Strategy;
Decision Making
Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
- September 1989 (Revised April 1991)
- Case
Pepsi-Cola U.S. Beverages (B)
Outlines the steps PepsiCo actually took in reorganizing its domestic soft drink business. Students are asked to analyze the pluses and minuses of the change.
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Pearson, Andrall E. "Pepsi-Cola U.S. Beverages (B)." Harvard Business School Case 390-035, September 1989. (Revised April 1991.)
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
brandtopias. Brandtopias champion resolutions to contradictions through the stories they tell, primarily through advertising. Consumers use these stories as allegories—through ads, for instance, consumers learn different ways of understanding their place in society....
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Keywords:
by Martha Lagace
- 11 Oct 2015
- News
Sir Alex Ferguson: Secrets of Success
- May 1995 (Revised September 1997)
- Case
Internationalizing the Cola Wars (A): The Battle for China and Asian Markets
By: David B. Yoffie
Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically.
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Keywords:
Trade;
Emerging Markets;
Corporate Strategy;
Competition;
Globalized Firms and Management;
Food and Beverage Industry;
China;
Asia
Yoffie, David B. "Internationalizing the Cola Wars (A): The Battle for China and Asian Markets." Harvard Business School Case 795-186, May 1995. (Revised September 1997.)
- December 2008 (Revised September 2009)
- Case
Cola Wars: Going Global
This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,...
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Keywords:
Global Strategy;
Globalized Firms and Management;
Industry Structures;
Competitive Strategy;
Competitive Advantage;
Food and Beverage Industry;
China;
India;
Mexico
Cespedes, Frank V. "Cola Wars: Going Global." Harvard Business School Case 709-451, December 2008. (Revised September 2009.)
- May 1993 (Revised June 2004)
- Case
PepsiCo Bottling in Mexico
By: Kenneth A. Froot
This case describes Pepsico's program to restructure its Mexican bottling network. It wants to work with existing bottlers and find an organizational arrangement that will allow the bottlers to grow and change with the Mexican soft drink industry.
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Keywords:
Bottling;
Mergers and Acquisitions;
Joint Ventures;
Multinational Firms and Management;
International Finance;
Valuation;
Programs;
Organizational Design;
Food and Beverage Industry;
Mexico
Froot, Kenneth A. "PepsiCo Bottling in Mexico." Harvard Business School Case 293-137, May 1993. (Revised June 2004.)
- March 1994 (Revised March 2000)
- Case
Cola Wars Continue: Coke vs. Pepsi in the 1990s
By: David B. Yoffie and Sharon Foley
The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and...
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Keywords:
Globalization;
Organizational Culture;
Competition;
Competitive Strategy;
Corporate Strategy;
Food and Beverage Industry;
North and Central America
Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.)
- March 2004 (Revised August 2004)
- Case
Restricting Foods of Minimal Nutritional Value in Texas Public Schools
By: Ray A. Goldberg and Hal Hogan
The Commission of Agriculture in Texas wants to improve the nutritional quality of the school lunch program to help fight obesity in students. It needs the cooperation of the soft drink industry to change their products and the manner in which they provide financial...
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Keywords:
Government and Politics;
Business and Government Relations;
Nutrition;
Food;
Quality;
Education;
Education Industry
Goldberg, Ray A., and Hal Hogan. "Restricting Foods of Minimal Nutritional Value in Texas Public Schools." Harvard Business School Case 904-420, March 2004. (Revised August 2004.)
- March 1999 (Revised January 2000)
- Case
Hundred-Year War, A: Coke vs. Pepsi, 1890s-1990s
By: Chiaki Moriguchi and David Lane
Through their competitive battle, Coca-Cola and PepsiCo have created a stable and highly profitable duopoly in the U.S. soft drink industry. As the domestic industry matured and the cola wars moved to international markets, Coke and Pepsi tried to redesign their...
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Moriguchi, Chiaki, and David Lane. "Hundred-Year War, A: Coke vs. Pepsi, 1890s-1990s." Harvard Business School Case 799-117, March 1999. (Revised January 2000.)
- January 1987 (Revised June 1989)
- Case
Coca-Cola vs. Pepsi-Cola (A)
Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to...
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Pearson, Andrall E. "Coca-Cola vs. Pepsi-Cola (A)." Harvard Business School Case 387-108, January 1987. (Revised June 1989.)