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- May 2004
- Article
The Role of Information in Medical Markets: An Analysis of Publicly Reported Outcomes in Cardiac Surgery
By: David Cutler, Robert S. Huckman and Mary Beth Landrum
Cutler, David, Robert S. Huckman, and Mary Beth Landrum. "The Role of Information in Medical Markets: An Analysis of Publicly Reported Outcomes in Cardiac Surgery." American Economic Review 94, no. 2 (May 2004): 342–346. (Papers and Proceedings.)
- November 2001
- Case
Aventis CropScience and StarLink Corn
By: Ray A. Goldberg and James M Beagle
Aventis CropScience responds to the discovery of an unapproved corn variety in food supplies and draws lessons for the company, industry, and governments.
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- April 1993 (Revised November 1994)
- Case
Chiron Corp.
Pablo Valenzuela, vice president of R&D at Chiron Corp., faces several choices for how to allocate scarce resources across several promising projects. These choices will determine Chiron's position in several emerging biotechnology and diagnostic markets, including...
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Keywords:
Health Testing and Trials;
Research and Development;
Failure;
Business Strategy;
Joint Ventures;
Strategic Planning;
Opportunities;
Product Development;
Biotechnology Industry;
California
Wheelwright, Steven C. "Chiron Corp." Harvard Business School Case 693-052, April 1993. (Revised November 1994.)
- July 1992 (Revised March 1994)
- Teaching Note
Beverly Hospital and North Shore Birth Center TN
- October 1991 (Revised August 2000)
- Case
Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)
By: V. Kasturi Rangan and Frank V. Cespedes
Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's...
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Keywords:
Business Divisions;
Customer Satisfaction;
Demand and Consumers;
Market Participation;
Distribution Channels;
Success;
Corporate Strategy;
Value Creation;
Health Industry
Rangan, V. Kasturi, and Frank V. Cespedes. "Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)." Harvard Business School Case 592-037, October 1991. (Revised August 2000.)
- October 1990 (Revised April 1991)
- Case
RU 486 (A)
Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its...
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Keywords:
Judgments;
Ethics;
Product Launch;
Negotiation;
Outcome or Result;
Performance;
Business and Government Relations;
Health Industry;
Health Industry;
France;
Germany;
United States
Badaracco, Joseph L., Jr. "RU 486 (A)." Harvard Business School Case 391-050, October 1990. (Revised April 1991.)
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make...
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Keywords:
Advertising;
Goals and Objectives;
Social Marketing;
Corporate Social Responsibility and Impact;
Success;
Problems and Challenges;
Social Issues;
Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives.
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Keywords:
Advertising Campaigns;
Growth and Development;
Health Care and Treatment;
Marketing Communications;
Failure;
Advertising Industry;
New York (city, NY)
Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to...
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Keywords:
Social Marketing;
Health;
Advertising;
Marketing;
Nonprofit Organizations;
Government and Politics;
Agreements and Arrangements;
Health Industry;
Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh, Video." Harvard Business School Video Supplement 887-506, August 1986. (Revised February 1991.)
- September 1985 (Revised July 2007)
- Case
Population Services International: The Social Marketing Project in Bangladesh
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an...
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Keywords:
Developing Countries and Economies;
Health;
Marketing Strategy;
Social Marketing;
Business and Government Relations;
Nonprofit Organizations;
Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh." Harvard Business School Case 586-013, September 1985. (Revised July 2007.)
- March 1985 (Revised May 1993)
- Case
North Shore Birth Center
Herzlinger, Regina E. "North Shore Birth Center." Harvard Business School Case 185-109, March 1985. (Revised May 1993.)
- Article
The Efficacy of a Comprehensive Health Project: An Empirical Analysis
By: Robert S. Kaplan, Lester Lave and Samuel Leinhardt
Kaplan, Robert S., Lester Lave, and Samuel Leinhardt. "The Efficacy of a Comprehensive Health Project: An Empirical Analysis." American Journal of Public Health 62, no. 7 (July 1972): 924–930.
- Forthcoming
- Article
A Machine Learning Algorithm Predicting Risk of Dilating VUR among Infants with Hydronephrosis Using UTD Classification
By: Hsin-Hsiao Scott Wang, Michael Lingzhi Li, Dylan Cahill, John Panagides, Tanya Logvinenko, Jeanne Chow and Caleb Nelson
Backgrounds: Urinary Tract Dilation (UTD) classification has been designed to be a more objective grading system to evaluate antenatal and post-natal UTD. Due to unclear association between UTD classifications to specific anomalies such as vesico-ureteral reflux (VUR),...
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Wang, Hsin-Hsiao Scott, Michael Lingzhi Li, Dylan Cahill, John Panagides, Tanya Logvinenko, Jeanne Chow, and Caleb Nelson. "A Machine Learning Algorithm Predicting Risk of Dilating VUR among Infants with Hydronephrosis Using UTD Classification." Journal of Pediatric Urology (forthcoming). (Pre-published online November 9, 2023.)
- Teaching Interest
Managing Health Care Delivery - Executive Education
While delivering patient care has always been a primary goal of health care organizations, financial outcomes have long been the metric by which success is measured. Increasingly, however, health care leaders are being held accountable for...
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- Research Summary
Overview
By: Robert S. Kaplan
Kaplan introduced time-driven activity-based costing (TDABC) to provide the cost component in Michael Porter's Value Based Health Care framework of delivering superior patient outcomes at lower societal cost. TDABC is becoming the global standard for health care...
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- Teaching Interest
Transforming Health Care Delivery - MBA Field Course
By: Ariel D. Stern
At the root of the transformation occurring in the health care industry-both in the United States and internationally-is the fundamental challenge of improving clinical outcomes while controlling costs. Addressing this challenge will require dramatic improvements...
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Keywords:
Health Care Delivery
- 5 Jan 2012
- Other Presentation
Value-Based Health Care Delivery: Outcomes Measurement and Reimbursement
Keywords:
Health
Porter, Michael E. "Value-Based Health Care Delivery: Outcomes Measurement and Reimbursement." Institute for Strategy and Competitiveness, Boston, MA, January 5, 2012.
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