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All HBS Web
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- Faculty Publications (135)
- April 2020 (Revised January 2022)
- Case
Uber: Competing Globally
By: Alexander J. MacKay, Amram Migdal and John Masko
This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each...
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Keywords:
Business Ventures;
Business Growth and Maturation;
Business Model;
Geography;
Geographic Location;
Geographic Scope;
Globalization;
Global Strategy;
Multinational Firms and Management;
Globalized Markets and Industries;
Governance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Innovation and Invention;
Disruptive Innovation;
Innovation Strategy;
Law;
Management;
Growth and Development Strategy;
Growth Management;
Markets;
Demand and Consumers;
Consumer Behavior;
Network Effects;
Emerging Markets;
Market Design;
Market Entry and Exit;
Market Participation;
Supply and Industry;
Industry Structures;
Planning;
Strategic Planning;
Relationships;
Business and Community Relations;
Business and Government Relations;
Business and Stakeholder Relations;
Labor and Management Relations;
Networks;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Expansion;
Information Technology;
Mobile and Wireless Technology;
Digital Platforms;
Transportation;
Transportation Networks;
Transportation Industry;
Technology Industry;
Africa;
Ghana;
Asia;
China;
Shanghai Shi;
Shanghai;
India;
New Delhi;
Europe;
United Kingdom;
England;
London;
Latin America;
North and Central America;
United States;
New York (city, NY);
New York (state, US);
South America;
Colombia
MacKay, Alexander J., Amram Migdal, and John Masko. "Uber: Competing Globally." Harvard Business School Case 720-404, April 2020. (Revised January 2022.)
- March 2020
- Article
Synergistic Value in Vertically Integrated Power-to-Gas Energy Systems
By: Gunther Glenk and Stefan Reichelstein
In vertically integrated energy systems, integration frequently entails operational gains that must be traded off against the requisite cost of capacity investments. In the context of the model analyzed in this study, the operational gains are subject to inherent...
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Keywords:
Vertical Integration;
Volatility;
Capital Investment;
Capacity Management;
Renewable Energy;
Green Hydrogen;
Decarbonization;
Carbon Emissions;
Environment;
Energy;
Environmental Accounting;
Environmental Management;
Environmental Sustainability;
Investment;
Decision Making;
Operations;
Technological Innovation;
Green Technology;
Energy Industry;
Utilities Industry;
Consulting Industry;
Green Technology Industry;
Industrial Products Industry;
Manufacturing Industry;
Technology Industry;
Steel Industry;
Shipping Industry;
Transportation Industry;
Europe;
North America;
South America;
Africa;
Asia
Glenk, Gunther, and Stefan Reichelstein. "Synergistic Value in Vertically Integrated Power-to-Gas Energy Systems." Production and Operations Management 29, no. 3 (March 2020): 526–546.
- November 2019
- Case
Edita: Making Choices in Uncertain Times
By: Caroline M. Elkins, Juan Alcácer, Alpana Thapar and Youssef Abdel Aal
After 15 years of steady growth and expansion, Edita, a leading Egyptian snack producer, faced a series of challenges in the wake of the Arab Spring. In January 2011, the Egyptian Revolution sparked political and economic turmoil that reflected the waves of protest and...
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Keywords:
Decision Making;
Developing Countries and Economies;
Economy;
Business or Company Management;
Price;
Crisis Management;
Growth and Development Strategy;
Distribution;
Risk and Uncertainty;
Business Strategy;
Expansion;
Currency;
Food and Beverage Industry;
Egypt;
Africa;
Middle East
Elkins, Caroline M., Juan Alcácer, Alpana Thapar, and Youssef Abdel Aal. "Edita: Making Choices in Uncertain Times." Harvard Business School Case 320-026, November 2019.
- Article
Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History
By: Teresa da Silva Lopes, Mark Casson and Geoffrey Jones
This article engages in a methodological experiment by using historical evidence to challenge a common misperception about internalization theory. The theory has often been criticized for maintaining that it assumes a hierarchically organized MNE based on knowledge...
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Keywords:
Internalization;
Multinational Strategy;
Business History;
Organization And Management Theory;
Globalization;
Entrepreneurship;
Governance;
History;
Organizations;
Theory;
Africa;
Asia;
Europe;
Latin America;
North and Central America
da Silva Lopes, Teresa, Mark Casson, and Geoffrey Jones. "Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History." Journal of International Business Studies 50, no. 8 (October 2019): 1338–1358.
- 2019
- Chapter
Origins and Development of Global Business
By: Geoffrey Jones
This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their...
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Keywords:
Global Business;
Multinational;
Globalization;
Business History;
Strategy;
Africa;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
Oceania
Jones, Geoffrey. "Origins and Development of Global Business." Chap. 2 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 17–34. New York: Routledge, 2019.
- 2019
- Chapter
The Great Divergence and the Great Convergence
By: Geoffrey Jones
This chapter provides a new lens to the extensive debate among economists and economic historians concerning why the West grew rich and the rest of the world lagged behind as modern industrialization took hold in the 19th century. The literature has focused heavily on...
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Keywords:
Globalization;
Growth and Development;
History;
Africa;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
Oceania
Jones, Geoffrey. "The Great Divergence and the Great Convergence." Chap. 37 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 578–592. New York: Routledge, 2019.
- March 2019 (Revised May 2019)
- Case
Fetchr: A New Way of Last Mile Delivery
By: V.G. Narayanan and Eren Kuzucu
By mid-2016, five years of aggressive growth had transformed Fetchr from a small logistics startup to a 1,000-employee, full-fledged last-mile delivery company operating across four countries in the Middle East and North Africa (MENA). Already beneficiaries of the...
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Keywords:
Startup;
Decision;
Financial Strategy;
UAE;
KSA;
MENA;
Cost Accounting;
Business Model;
Business Startups;
Transformation;
Cost Management;
Strategy;
Disruptive Innovation;
Technological Innovation;
Growth and Development Strategy;
Growth Management;
Logistics;
Service Delivery;
Supply Chain Management;
Performance Evaluation;
Mathematical Methods;
Mobile and Wireless Technology;
Transportation Networks;
Middle East;
United Arab Emirates;
Dubai;
Bahrain;
Egypt;
Saudi Arabia;
North Africa
Narayanan, V.G., and Eren Kuzucu. "Fetchr: A New Way of Last Mile Delivery." Harvard Business School Case 119-018, March 2019. (Revised May 2019.)
- March 2019
- Teaching Note
KITEA (A)—(F)
By: Ramon Casadesus-Masanell and Karen Elterman
This Teaching Note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.
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- March 2019
- Supplement
KITEA (B): Getting Ready to Face IKEA
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA’s entry. After incurring losses for the first time in...
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Keywords:
Retail;
KITEA;
IKEA;
Furniture;
Furniture Industry;
Entry Strategy;
Responding To Entry;
Localization;
Competitive Interaction;
Private Sector;
For-Profit Firms;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Adaptation;
Corporate Strategy;
Business Model;
Market Entry and Exit;
Retail Industry;
Morocco;
Africa;
North Africa
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (B): Getting Ready to Face IKEA." Harvard Business School Supplement 719-421, March 2019.
- March 2019
- Supplement
KITEA (C): A Surprise Delay
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
This case describes the delay of IKEA’s store opening in Morocco in 2015. After Sweden ordered an internal review of its position on the independence of Western Sahara, a territory Morocco regarded as part of its own, the Moroccan government declared that IKEA did not...
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Keywords:
Private Sector;
For-Profit Firms;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Adaptation;
Corporate Strategy;
Organizational Change and Adaptation;
Retail Industry;
Africa;
North Africa;
Morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (C): A Surprise Delay." Harvard Business School Supplement 719-488, March 2019.
- March 2019
- Supplement
KITEA (D): Further Changes
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in February 2016, when the official date of IKEA’s store opening (March 16, 2016) is announced after a five-month delay. It reviews the changes that Amine and Othman Benkirane had made to KITEA’s workforce in the extra five months afforded by the delay...
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Keywords:
Private Sector;
For-Profit Firms;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Organizational Change and Adaptation;
Retail Industry;
Africa;
North Africa;
Morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (D): Further Changes." Harvard Business School Supplement 719-489, March 2019.
- March 2019
- Supplement
KITEA (E): IKEA's Opening Day
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA’s dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA’s Morocco store, as well as a detailed pricing comparison between IKEA...
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Keywords:
Private Sector;
For-Profit Firms;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Adaptation;
Corporate Strategy;
Retail Industry;
Africa;
North Africa;
Morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (E): IKEA's Opening Day." Harvard Business School Supplement 719-422, March 2019.
- March 2019
- Supplement
KITEA (F): Expanding in Africa
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
he case opens in 2018 after KITEA has recorded two years of double-digit sales growth following IKEA’s entry into the Moroccan market. It then traces the factors that contributed to KITEA’s success and that led Tana Africa Capital Limited to acquire a minority stake in...
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Keywords:
Retail;
KITEA;
IKEA;
Furniture;
Furniture Industry;
Entry Strategy;
Responding To Entry;
Localization;
Competitive Interaction;
Private Sector;
For-Profit Firms;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Adaptation;
Corporate Strategy;
Success;
Expansion;
Strategy;
Retail Industry;
Africa;
North Africa;
Morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (F): Expanding in Africa." Harvard Business School Supplement 719-423, March 2019.
- March 2019
- Case
ICSGroup
By: Paul A. Gompers, Christopher Stanton and Silpa Kovvali
Gompers, Paul A., Christopher Stanton, and Silpa Kovvali. "ICSGroup." Harvard Business School Case 819-097, March 2019.
- March 2019
- Article
Economics of Converting Renewable Power to Hydrogen
By: Gunther Glenk and Stefan Reichelstein
The recent sharp decline in the cost of renewable energy suggests that the production of hydrogen from renewable power through a power-to-gas process might become more economical. Here we examine this alternative from the perspective of an investor who considers a...
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Keywords:
Sustainability;
Clean Technology;
Renewable Energy;
Energy Storage;
Sustainability Management;
Sustainable Business;
Synergies;
Green Hydrogen;
Green Technology;
Environment;
Decarbonization;
Carbon Emissions;
Carbon Abatement;
Energy;
Accounting;
Decision Making;
Economics;
Environmental Management;
Growth and Development;
Management;
Operations;
Science;
Transportation;
Battery Industry;
Chemical Industry;
Construction Industry;
Consulting Industry;
Energy Industry;
Green Technology Industry;
Industrial Products Industry;
Manufacturing Industry;
Shipping Industry;
Steel Industry;
Technology Industry;
Transportation Industry;
Utilities Industry;
Africa;
Asia;
Europe;
North and Central America;
South America;
Middle East
Glenk, Gunther, and Stefan Reichelstein. "Economics of Converting Renewable Power to Hydrogen." Nature Energy 4, no. 3 (March 2019): 216–222.
- February 2019
- Supplement
KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)
This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.
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Keywords:
KITEA;
IKEA;
Furniture;
Furniture Industry;
Entry Strategy;
Responding To Entry;
Localization;
Competitive Interaction;
Private Sector;
For-Profit Firms;
Business Model;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Adaptation;
Corporate Strategy;
Retail Industry;
Africa;
North Africa;
Morocco
- January 2019 (Revised November 2019)
- Case
Ajeej Capital: Investing in Emerging Markets
By: Luis M. Viceira and Eren Kuzucu
In October 2007, Tarek Sakka and Fouad Dajani launched Ajeej Capital, the first independent investment advisory in the MENA region. Fittingly named ajeej, an Arabic word that translates to “growth and propagation in a chaotic setting,” the firm’s AUM grew from $20...
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Keywords:
Security Selection;
Investments;
Growth;
Culture;
UAE;
Finance;
Asset Management;
Emerging Markets;
Capital Markets;
Investment;
Growth Management;
Risk Management;
Middle East;
Saudi Arabia;
Dubai;
United Arab Emirates;
Egypt;
North Africa
Viceira, Luis M., and Eren Kuzucu. "Ajeej Capital: Investing in Emerging Markets." Harvard Business School Case 219-029, January 2019. (Revised November 2019.)
- October 2018 (Revised October 2019)
- Case
Rio Tinto vs. the Securities and Exchange Commission
By: Aiyesha Dey, Krishna G. Palepu and Sarah Gulick
Keywords:
Coal Mining;
SEC Enforcement;
FCPA;
Mining;
Fraud;
Acquisition;
Financial Reporting;
Mergers and Acquisitions;
Non-Renewable Energy;
Ethics;
Financial Management;
Investment;
Corporate Governance;
Laws and Statutes;
Lawsuits and Litigation;
Risk Management;
Risk and Uncertainty;
Energy Industry;
Mining Industry;
Financial Services Industry;
Mozambique;
United States;
Australia;
England
Dey, Aiyesha, Krishna G. Palepu, and Sarah Gulick. "Rio Tinto vs. the Securities and Exchange Commission." Harvard Business School Case 119-046, October 2018. (Revised October 2019.)
- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...
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Keywords:
Brand Management;
Global Brands;
Brand Positioning;
Brand Extension;
Brand Storytelling;
Brand Equity;
Marketing;
Marketing Strategy;
Brands and Branding;
Advertising;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Consumer Behavior;
Marketing Communications;
Consumer Products Industry;
Food and Beverage Industry;
Advertising Industry;
Africa;
China;
United States;
North America;
South Africa;
Nigeria;
Kenya;
Cameroon;
Canada
Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
- May 2018 (Revised January 2019)
- Teaching Note
Designing a Compliance Program at AB InBev
By: Eugene Soltes
Teaching Note for HBS No. 118-071.
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