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- Faculty Publications (51)
- March 2020
- Module Note
Scaling and Sustaining Platform Businesses
By: Feng Zhu
Keywords:
Platform Businesses;
Platform Disruption;
Platforms;
Digital Platforms;
Technology Industry
Zhu, Feng. "Scaling and Sustaining Platform Businesses." Harvard Business School Module Note 620-108, March 2020.
- March 2020
- Module Note
Business Model Transformation in the Platform Age
By: Feng Zhu
Although some digital platforms are highly successful, most firms today are still traditional product- or service-based firms. To take advantage of the opportunities created by platform business models, traditional firms can work with existing platforms to become their...
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Keywords:
Platforms;
Platform Businesses;
Platform Disruption;
Internet and the Web;
Business Model;
Transformation;
Digital Platforms
Zhu, Feng. "Business Model Transformation in the Platform Age." Harvard Business School Module Note 620-109, March 2020.
- February 2020
- Case
Klöckner & Co: Steeling for a Digital World
By: Scott Duke Kominers and Carin-Isabel Knoop
Hoping to get ahead of potential digital disruption at Klöckner & Co.—one of the world’s largest steel and metal distributors—CEO Gisbert Rühl set up both kloeckner.i (KCI), an internal transformation arm, and XOM Materials (XOM), an independent industry platform. KCI...
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Keywords:
Corporate Entrepreneurship;
Market Design;
Digital Platforms;
Markets;
Industry Structures;
Supply and Industry;
Technology Adoption;
Transformation;
Digital Transformation;
Steel Industry;
Information Technology Industry;
Europe;
Germany
Kominers, Scott Duke, and Carin-Isabel Knoop. "Klöckner & Co: Steeling for a Digital World." Harvard Business School Case 820-035, February 2020.
- October 2019 (Revised August 2020)
- Case
The Predictive Index
By: Lynda M. Applegate and James Weber
Mike Zani and Daniel Muzquiz needed to decide next steps to create a new category in the human resources consulting industry and scale their company.
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details
Keywords:
Human Resources;
Selection and Staffing;
Talent and Talent Management;
Recruitment;
Corporate Entrepreneurship;
Venture Capital;
Change Management;
Disruptive Innovation;
Digital Platforms;
Growth and Development Strategy;
Consulting Industry;
Service Industry;
United States
Applegate, Lynda M., and James Weber. "The Predictive Index." Harvard Business School Case 820-034, October 2019. (Revised August 2020.)
- 9 Jun 2019 - 11 Jun 2019
- Conference Presentation
Disrupting the Disruptors or Enhancing Them? How Blockchain Re-Shapes Two-Sided Platforms
By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
Trabucchi, Daniel, Antonella Moretto, Tommaso Buganza, and Alan MacCormack. "Disrupting the Disruptors or Enhancing Them? How Blockchain Re-Shapes Two-Sided Platforms." Paper presented at the 26th Innovation and Product Development Management Conference, European Institute for Advanced Studies in Management, Leicester, UK, June 9–11, 2019.
- April 2019
- Case
Afterpay U.S.: The Omnichannel Dilemma
By: Antonio Moreno, Donald Ngwe and George Gonzalez
In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free...
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Keywords:
Omnichannel Retail;
Multi-sided Platforms;
Value Creation;
Business Model Innovation;
Fintech;
Digital Marketing;
Disruptive Innovation;
Business Startups;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Change Management;
Customer Value and Value Chain;
Customer Relationship Management;
Customer Satisfaction;
Financing and Loans;
Microfinance;
Global Strategy;
Marketing Channels;
Brands and Branding;
Marketing Strategy;
Market Entry and Exit;
Digital Platforms;
Product Development;
Supply Chain Management;
Business and Stakeholder Relations;
Networks;
Network Effects;
Internet and the Web;
Financial Services Industry;
Retail Industry;
Technology Industry;
United States;
Australia
Moreno, Antonio, Donald Ngwe, and George Gonzalez. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Case 519-086, April 2019.
- April 2019 (Revised March 2020)
- Case
Handy: The Future of Work? (A)
By: Nien-hê Hsieh and Kieron Stopforth
Witnessing numerous lawsuits alleging that online platform companies misclassified workers as contractors when they were actually employees, Handy’s founders faced a series of decisions. Handy was an online platform business that enabled customers to book appointments...
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Keywords:
Employment;
Working Conditions;
Entrepreneurship;
Compensation and Benefits;
Internet and the Web;
Ethics;
Fairness;
Service Industry;
United States
Hsieh, Nien-hê, and Kieron Stopforth. "Handy: The Future of Work? (A)." Harvard Business School Case 319-103, April 2019. (Revised March 2020.)
- November 2018 (Revised February 2019)
- Teaching Plan
Gimlet Media: A Podcasting Startup
By: John Deighton and Leora Kornfeld
When digital distribution becomes an option for an analog industry, the effects on the incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio...
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- June 2018
- Supplement
Knowledge Sharing at REMA 1000 (B)
By: Tatiana Sandino and Olivia Hull
Supplement to HBS No. 118-007, "Knowledge Sharing at REMA 1000 (A)." Chief Human Resources Officer Tore Høylie was proud of REMA 1000 (REMA)’s strong employee engagement with Workplace, Facebook’s corporate social media platform; however, some users complained that the...
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Keywords:
Social Network;
Enterprise Social Media;
Facebook;
Workplace;
Social and Collaborative Networks;
Communication Technology;
Problems and Challenges;
Social Media;
Retail Industry;
Norway
Sandino, Tatiana, and Olivia Hull. "Knowledge Sharing at REMA 1000 (B)." Harvard Business School Supplement 118-072, June 2018.
- April 2018 (Revised May 2018)
- Teaching Note
Haier: Incubating Entrepreneurs in a Chinese Giant
By: Rosabeth Moss Kanter and Jonathan Cohen
This Teaching Note helps instructors teach the HBS case, “Haier: Incubating Entrepreneurs in a Chinese Giant,” (HBS No. 318-104) presenting analysis of the case and a teaching plan to guide classroom discussions.
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Keywords:
Entrepreneurial Ecosystems;
Entrepreneurs;
Entrepreneurial Ventures;
Innovation;
Scaling;
Global Corporate Cultures;
Global;
Cultural Context;
Mainstream;
Platform Strategies;
Ecosystem;
Digital;
Internet Of Things;
Business Model;
Change Management;
Disruption;
Global Strategy;
Entrepreneurship;
Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Leading Change;
Business Strategy;
China
- February 2018
- Case
Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home
By: Rajiv Lal and Scott Johnson
Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win?
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Keywords:
Apple;
Apple Inc.;
Google;
Amazon;
Amazon.com;
Google Home;
Homepod;
Echo;
Smart Home;
Connected Home;
Voice;
Artificial Intelligence;
Machine Learning;
Internet Of Things;
Smart Speaker;
Connected Speaker;
Intelligent Assistants;
Virtual Assistants;
Voice Assistants;
Alexa;
Google Assistant;
Siri;
Technological Innovation;
Disruptive Innovation;
Competitive Strategy;
Business Strategy;
Adoption;
Information Infrastructure;
Information Technology;
Internet and the Web;
Mobile and Wireless Technology;
Applications and Software;
Technology Adoption;
Digital Platforms;
Household;
AI and Machine Learning;
Electronics Industry;
Technology Industry;
United States
Lal, Rajiv, and Scott Johnson. "Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home." Harvard Business School Case 518-035, February 2018.
- February 2018
- Teaching Plan
Tesla in 2015
By: Lynda M. Applegate, Olivia Hull and Sarah Mehta
Teaching Note for HBS No. 817-081.
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Keywords:
Electric Vehicle;
Internal Combustion Vehicle;
Battery;
Product Distribution;
Platform Disruption;
Vertical Integration;
Patents;
Disruption;
Innovation and Invention;
Disruptive Innovation;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Energy;
Entrepreneurship;
Leading Change;
Product Marketing;
Information Technology;
Digital Platforms;
Transportation;
Auto Industry;
Energy Industry;
Green Technology Industry;
Manufacturing Industry;
Technology Industry;
Transportation Industry;
California
- February 2018 (Revised December 2019)
- Case
Rise of the Drones: Identified Technologies
By: Andy Wu and George Gonzalez
The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider...
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Keywords:
Applications and Software;
Digital Platforms;
Disruption;
Network Effects;
Computer Industry;
Web Services Industry;
Pittsburgh;
San Francisco
Wu, Andy, and George Gonzalez. "Rise of the Drones: Identified Technologies." Harvard Business School Case 718-482, February 2018. (Revised December 2019.)
- September 2017 (Revised November 2018)
- Case
Marriott International: The Next 90 Years
By: Chiara Farronato and Gary Pisano
The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the...
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Keywords:
Airbnb;
Competitiveness;
Threats;
Disruption;
Lodging Industry;
Long-term Growth;
Loyalty Program;
Marriot;
Online Platforms;
Online Travel Agencies;
Digital Platforms;
Disruptive Innovation;
Competitive Strategy;
Competition;
Customer Focus and Relationships;
Customer Satisfaction;
Internet and the Web;
Tourism Industry;
Travel Industry;
Accommodations Industry
Farronato, Chiara, and Gary Pisano. "Marriott International: The Next 90 Years." Harvard Business School Case 618-017, September 2017. (Revised November 2018.)
- October 2016 (Revised March 2017)
- Case
uberPOOL
By: Marco Iansiti, Michael W. Toffel and Amram Migdal
This case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.
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Keywords:
Uber;
uberPOOL;
Innovation and Invention;
Disruptive Innovation;
Innovation Strategy;
Technological Innovation;
Digital Platforms;
Transportation;
Transportation Networks;
Information Technology Industry;
Technology Industry;
Transportation Industry
Iansiti, Marco, Michael W. Toffel, and Amram Migdal. "uberPOOL." Harvard Business School Case 617-009, October 2016. (Revised March 2017.)
- Summer 2016
- Article
The Real Lessons From Kodak's Decline
By: Willy C. Shih
Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional business. However, what really happened at Kodak is much more complicated—and instructive. Kodak suffered from a...
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Keywords:
Technological Change;
Disruption;
Ecosystem;
Semiconductors;
Photography;
Scaling-up;
Scaling;
Organizational Change and Adaptation;
Information Technology;
Product;
Consumer Products Industry;
United States
Shih, Willy C. "The Real Lessons From Kodak's Decline." MIT Sloan Management Review 57, no. 4 (Summer 2016): 11–13.
- December 2015 (Revised February 2016)
- Case
Ocado
By: José Alvarez, David E. Bell and Damien McLoughlin
In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated...
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Keywords:
Ocado;
Grocery;
Retail;
Online Grocery;
Supermarket;
Delivery Models;
Service Models;
United Kingdom;
Technology;
Operations Management;
Digital Platforms;
Competition;
Internet and the Web;
Service Operations;
Service Delivery;
Supply Chain;
Marketing;
Retail Industry;
Food and Beverage Industry;
United Kingdom
- June 2015 (Revised May 2017)
- Case
LOYAL3: Own What You Love™
By: Luis M. Viceira and Allison M. Ciechanover
This case features San Francisco–based financial technology startup, LOYAL3. Founded in 2008, the company seeks to disrupt the capital markets and democratize access to those markets for retail investors. By the fall of 2014, LOYAL3 had three products. In the first,...
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Viceira, Luis M., and Allison M. Ciechanover. "LOYAL3: Own What You Love™." Harvard Business School Case 215-075, June 2015. (Revised May 2017.)
- March 2015 (Revised December 2016)
- Case
American Well: The DTC Decision
By: Elie Ofek and Natalie Kindred
In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,...
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Keywords:
Health Care;
Telehealth;
Telemedicine;
American Well;
Schoenberg;
Boston;
Israel;
Technology;
Online Care;
Direct-to-consumer;
DTC;
Health Insurance;
Affordable Care Act;
Health Care Reform;
Accountable Care Organizations;
Technology Change;
Innovation & Entrepreneurship;
Digital Marketing;
Strategy;
Competition;
Information Technology;
Marketing;
Technological Innovation;
Technology Adoption;
Entrepreneurship;
Marketing Strategy;
Health Industry;
Technology Industry;
Boston;
Massachusetts;
United States;
Israel
Ofek, Elie, and Natalie Kindred. "American Well: The DTC Decision." Harvard Business School Case 515-032, March 2015. (Revised December 2016.)
- September 2014 (Revised June 2016)
- Case
edX: Strategies for Higher Education
By: David Collis, Matthew Shaffer and Ashley Hartman
In May 2012, Harvard University and the Massachusetts Institute of Technology (MIT) founded edX, a new non-profit joint venture that would provide a platform for massive open online courses (MOOCs). edX did not produce original courses or instructional content—it made...
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Keywords:
MOOCS;
edX;
Online Platforms;
Online Education;
Harvard University;
MIT;
Execution;
Monetization;
Brand Management;
Higher Education;
Information Technology;
Strategy;
Disruptive Innovation;
Digital Platforms;
Education Industry
Collis, David, Matthew Shaffer, and Ashley Hartman. "edX: Strategies for Higher Education." Harvard Business School Case 715-413, September 2014. (Revised June 2016.)