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- April 2024
- Teaching Note
Mending Meta: Content Curation, Misinformation, and Platform Governance
By: David B. Yoffie
- March 2024
- Teaching Note
CyberArk: Fearlessly Forward in a Digital World
By: David B. Yoffie
CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader.
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- January 2024
- Teaching Note
Apple Inc. in 2023
By: David B. Yoffie
Teaching Note for HBS Case No. 724-419.
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- November 2023
- Case
Apple Inc. in 2023
By: David B. Yoffie and Sarah von Bargen
Under CEO Tim Cook, Apple became the first trillion dollar market cap company, the first two trillion dollar company, and the first three trillion dollar company. Since the COVID pandemic, Apple gained over 20% of the world smartphone market and 50% of the U.S. market,...
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Keywords:
Competitive Advantage;
Product Positioning;
Emerging Markets;
Competitive Strategy;
Technological Innovation;
Revenue;
Technology Industry
Yoffie, David B., and Sarah von Bargen. "Apple Inc. in 2023." Harvard Business School Case 724-419, November 2023.
- September 2023 (Revised October 2023)
- Case
CyberArk: Fearlessly Forward in a Digital World
By: David B. Yoffie and Daniela Beyersdorfer
CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader.
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- June 2023
- Case
Collaboration Wars: Slack vs. Microsoft Teams 2023
By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay
What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between Slack, which had been recently acquired by Salesforce, and Microsoft Teams. This case explores a classic judo...
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- April 2023
- Article
The Preference Survey Module: A Validated Instrument for Measuring Risk, Time, and Social Preferences
By: Armin Falk, Anke Becker, Thomas Dohmen, David B. Huffman and Uwe Sunde
Incentivized choice experiments are a key approach to measuring preferences in economics but are also costly. Survey measures are a low-cost alternative but can suffer from additional forms of measurement error due to their hypothetical nature. This paper seeks to...
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Keywords:
Survey Validation;
Experiment;
Preference Measurement;
Surveys;
Economics;
Behavior;
Measurement and Metrics
Falk, Armin, Anke Becker, Thomas Dohmen, David B. Huffman, and Uwe Sunde. "The Preference Survey Module: A Validated Instrument for Measuring Risk, Time, and Social Preferences." Management Science 69, no. 4 (April 2023): 1935–1950.
- March 2023 (Revised June 2023)
- Case
Metaverse Wars
By: Andy Wu, David B. Yoffie and Matt Higgins
In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame...
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Keywords:
Metaverse;
Technology;
Virtual Reality;
Facebook;
Social Media;
Technological Innovation;
Internet and the Web;
Technology Adoption
Wu, Andy, David B. Yoffie, and Matt Higgins. "Metaverse Wars." Harvard Business School Case 723-431, March 2023. (Revised June 2023.)
- 2023
- Article
A Randomized Trial of Behavioral Nudges Delivered through Text Messages to Increase Influenza Vaccination among Patients with an Upcoming Primary Care Visit
By: Mitesh S. Patel, Katherine L. Milkman, Linnea Gandhi, Heather N. Graci, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Seung Hyeong Lee, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Purpose: To evaluate if nudges delivered by text message prior to an upcoming primary care visit can increase influenza vaccination rates.
Design: Randomized, controlled trial.
Setting: Two health systems in the Northeastern US between September 2020 and... View Details
Design: Randomized, controlled trial.
Setting: Two health systems in the Northeastern US between September 2020 and... View Details
Keywords:
Vaccination;
Health Care and Treatment;
Interpersonal Communication;
Communication Technology;
Behavior;
Health Industry
Patel, Mitesh S., Katherine L. Milkman, Linnea Gandhi, Heather N. Graci, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Seung Hyeong Lee, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp, and Angela L. Duckworth. "A Randomized Trial of Behavioral Nudges Delivered through Text Messages to Increase Influenza Vaccination among Patients with an Upcoming Primary Care Visit." American Journal of Health Promotion 37, no. 3 (2023): 324–332.
- June 2022 (Revised July 2022)
- Teaching Note
The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022
By: David B. Yoffie
Teaching Note for HBS Case No. 722-462.
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- May 29, 2022
- Article
Pourquoi le business model des plateformes est-il si performant? [Why Is the Platform Business Model So Successful?]
By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
Gawer, Annabelle, Michael A. Cusumano, and David B. Yoffie. "Pourquoi le business model des plateformes est-il si performant? [Why Is the Platform Business Model So Successful?]." Harvard Business Review France (website) (May 29, 2022).
- May 2022 (Revised July 2022)
- Case
The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022
By: David B. Yoffie and Daniel Fisher
In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest...
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Keywords:
Strategy;
Artificial Intelligence;
Deep Learning;
Voice Assistants;
Smart Home;
Market Share;
Globalized Markets and Industries;
Competitive Strategy;
Digital Platforms;
AI and Machine Learning;
Technology Industry;
United States
Yoffie, David B., and Daniel Fisher. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Case 722-462, May 2022. (Revised July 2022.)
- January 2022
- Supplement
Apple Inc. in 2020 – Select Market Data
By: David B. Yoffie
Supplement to HBS Case No. 720-454, "Apple Inc. in 2020."
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Yoffie, David B. "Apple Inc. in 2020 – Select Market Data." Harvard Business School Supplement 722-387, January 2022.
- January 2022
- Teaching Note
Mobileye 2021: Robotaxi and/or Consumer AV?
By: David B. Yoffie
The Mobileye 2021 case is a strategy case developed for the Strategy & Technology course, which is a second year elective at Harvard Business School. The primary purpose of the case is to teach the framework, “Look Forward, Reason Back,” which is described in David...
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- January 3, 2022
- Other Article
Pushing Social Media Platforms to Self-Regulate
By: Michael A. Cusumano, David B. Yoffie and Annabelle Gawer
Cusumano, Michael A., David B. Yoffie, and Annabelle Gawer. "Pushing Social Media Platforms to Self-Regulate." Regulatory Review (January 3, 2022). (Editorial.)
- December 2021 (Revised March 2022)
- Case
Collaboration Wars: Slack vs. Microsoft Teams
By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay
In 2021, Slack was acquired by Salesforce. While widely viewed as the best corporate collaboration and messaging software, Slack was being challenged by Microsoft, which was giving away its competitive product, Microsoft Teams, for free with a subscription to...
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Keywords:
Information Technology;
Applications and Software;
Technology Adoption;
Acquisition;
Business Model;
Business Strategy;
Competitive Strategy;
Corporate Strategy;
Competition;
Expansion;
Technology Industry
Yoffie, David B., Kriti Gupta, Mehek Punatar, Poonam Sacheti, and Poorvi Vijay. "Collaboration Wars: Slack vs. Microsoft Teams." Harvard Business School Case 722-398, December 2021. (Revised March 2022.)
- 2021
- Article
ThreeDWorld: A Platform for Interactive Multi-Modal Physical Simulation
By: Chuang Gan, Jeremy Schwartz, Seth Alter, Damian Mrowca, Martin Schrimpf, James Traer, Julian De Freitas, Jonas Kubilius, Abhishek Bhandwaldar, Nick Haber, Megumi Sano, Kuno Kim, Elias Wang, Michael Lingelbach, Aidan Curtis, Kevin Feigelis, Daniel M. Bear, Dan Gutfreund, David Cox, Antonio Torralba, James J. DiCarlo, Joshua B. Tenenbaum, Josh H. McDermott and Daniel L.K. Yamins
We introduce ThreeDWorld (TDW), a platform for interactive multi-modal physical simulation. TDW enables simulation of high-fidelity sensory data and physical interactions between mobile agents and objects in rich 3D environments. Unique properties include: real-time...
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Keywords:
Artificial Intelligence;
Platform;
Interactive Physical Simulation;
Virtual Environment;
Multi-modal;
AI and Machine Learning
Gan, Chuang, Jeremy Schwartz, Seth Alter, Damian Mrowca, Martin Schrimpf, James Traer, Julian De Freitas, Jonas Kubilius, Abhishek Bhandwaldar, Nick Haber, Megumi Sano, Kuno Kim, Elias Wang, Michael Lingelbach, Aidan Curtis, Kevin Feigelis, Daniel M. Bear, Dan Gutfreund, David Cox, Antonio Torralba, James J. DiCarlo, Joshua B. Tenenbaum, Josh H. McDermott, and Daniel L.K. Yamins. "ThreeDWorld: A Platform for Interactive Multi-Modal Physical Simulation." Conference on Neural Information Processing Systems (NeurIPS), Datasets and Benchmarks Track 35th (2021).
- October 2021
- Article
Can Self-Regulation Save Digital Platforms?
By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
This article explores some of the critical challenges facing self-regulation and the regulatory environment for digital platforms. We examine several historical examples of firms and industries that attempted self-regulation before the Internet. All dealt with similar...
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Keywords:
Self-regulation;
Government Regulation;
Digital Platforms;
Governing Rules, Regulations, and Reforms
Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Can Self-Regulation Save Digital Platforms?" Industrial and Corporate Change 30, no. 5 (October 2021): 1259–1285.
- June 2021
- Case
Mobileye 2021: Robotaxi and/or Consumer AV?
By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller
In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently....
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Keywords:
Technology Companies;
Robotics;
Autonomous Vehicles;
Strategy;
Decision Making;
Transportation;
Technological Innovation;
Technology Industry;
Auto Industry;
Transportation Industry;
Israel
Yoffie, David B., Danielle Golan, and Nicole Tempest Keller. "Mobileye 2021: Robotaxi and/or Consumer AV?" Harvard Business School Case 721-481, June 2021.