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All HBS Web
(767)
- People (1)
- News (82)
- Research (124)
- Events (2)
- Multimedia (10)
- Faculty Publications (51)
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- October 2013
- Article
Ad Revenue and Content Commercialization: Evidence from Blogs
By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the...
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Keywords:
Ad-sponsored Business Models;
Media Content;
Blog;
Revenue Sharing;
User-generated Content;
Platform-based Markets;
Blogs;
Business Model;
Digital Platforms;
Commercialization;
Digital Marketing
Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.
- March 2008 (Revised May 2008)
- Case
Blogging at BzzAgent
BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to communicate BzzAgent's unique positioning: transparency. He sees the firm's blog--the BeeLog--as a way for the firm to participate in conversations with clients,...
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Godes, David B. "Blogging at BzzAgent." Harvard Business School Case 508-102, March 2008. (Revised May 2008.)
- Web
Recruiting Blog
Insights & Advice Insights & Advice View: Grid View List View Hiring at HBS: How Summer Interns Make an Impact at Bridges Fund Management Becca Carnahan 21 Feb 2024 | All Locations Company Perspectives Consumer Products / Retail Recruiting Strategies Summer Internships...
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- Web
Careers Blog
Careers Blog Careers Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Baker Library Author Career & Professional Development Author Career Coaches Author Professor Site Section...
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- 04 Mar 2008
- News
HBS Blogs
Blogs have long since come into their own. After all, they’ve been around since 1994, and just recently a blogger received the George Polk Award for excellence in journalism. So it seems a good time to recognize View Details
- January 2006 (Revised November 2006)
- Case
Blogs at Dresdner Kleinwort Wasserstein (A)
In May 2005, JP Rangaswami, the chief information officer at investment bank Dresdner Kleinwort Wasserstein (DrKW), wonders how to extend the bank's use of blogs. Corporations are now increasingly using these tools to diffuse news, opinions, and knowledge and improve...
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Keywords:
Blogs;
Information Technology;
Performance Productivity;
Governance Compliance;
Investment Banking;
Banking Industry;
Financial Services Industry
McAfee, Andrew P., and Anders Sjoman. "Blogs at Dresdner Kleinwort Wasserstein (A)." Harvard Business School Case 606-072, January 2006. (Revised November 2006.)
- Person Page
Blog Post Collection
By: Sunil Gupta
“In Mobile Advertising, Timing is Everything,” Nov 4, 2015
https://hbr.org/2015/11/in-mobile-advertising-timing-is-everything
“2015: A Decisive Year for...
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- 2013
- Book
Managing Startups: Best Blog Posts
By: Tom Eisenmann
Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. Divided...
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Keywords:
Lean Startup;
Startup;
Prototyping;
MVP;
Minimum Viable Product;
Freemium;
SaaS;
A/B Testing;
Business Model
Eisenmann, Tom, ed. Managing Startups: Best Blog Posts. Sebastopol, CA: O'Reilly Media, Inc., 2013.
- Web
Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in...
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- Web
Blog - Creating Emerging Markets
Blog Introducing the Creating Emerging Markets Sustainability SeriesLynn Schenk and Maxim Pike Harrell 03 Nov 2022 Creating Emerging Markets Sustainability Series - COP27 and the Climate CrisisLynn Schenk and Maxim Pike Harrell 07 Nov...
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Ad Revenue and Content Commercialization: Evidence from Blogs
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the...
View Details
- 21 Dec 2018
- Blog Post
Top 10 MBA Voices Blog Posts of 2018
We're wrapping up 2018 with a roundup of our ten most popular MBA Voices blogs this past year: In my second marketing class ever, only two weeks into my first semester of RC year, it happened. I was cold-called. As soon as the professor...
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- Web
Business Insights Blog | HBS Online
Sustainable Business Strategy Sustainable Investing Winning with Digital Platforms Subscribe to the Blog Email* Please complete this required field. Email must be formatted correctly. Please complete all required fields. RSS feed Filters...
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- 01 Mar 2009
- News
HBS Students Blog on Economics
A blog launched last year by four HBS students, the Economic Policy Review (www.econblog.org) seeks to provide nonpartisan, balanced commentary on pressing economic issues facing the U.S. economy. Kyle Sable (HBS ’09), one of the EPR’s...
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- Web
Blog - Business in Global Society
The BiGS Fix The BiGS Fix Filter Results Arrow Down Arrow Up Read posts from Author HBS Staff Filters Read posts from Author HBS Staff A Framework for Companies to Navigate Divisive Societal Issues Katherine Hutt Scott 21 Feb 2024 Clean Energy Businesses Can’t Ignore...
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- Web
Blog - Business in Global Society
The BiGS Fix The BiGS Fix Filter Results Arrow Down Arrow Up Clear All Selections Read posts from Author HBS Staff FiltersClear All Selections Read posts from Author HBS Staff John Murph 1 Results From Spanglish to quinceañera dresses: Making the Case for Hispanic...
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- Web
Blog - Business in Global Society
The BiGS Fix The BiGS Fix Filter Results Arrow Down Arrow Up Clear All Selections Read posts from Author HBS Staff FiltersClear All Selections Read posts from Author HBS Staff Glen Justice 1 Results Creating Wealth at Work: Why Broad-Based Employee Ownership is Getting...
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- Web
Blog - Business in Global Society
The BiGS Fix The BiGS Fix Filter Results Arrow Down Arrow Up Clear All Selections Read posts from Author HBS Staff FiltersClear All Selections Read posts from Author HBS Staff Desmond Dodd 2 Results Clean Energy Businesses Can’t Ignore the Value of Good Community...
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- Web
Blog - Business in Global Society
The BiGS Fix The BiGS Fix Filter Results Arrow Down Arrow Up Clear All Selections Read posts from Author HBS Staff FiltersClear All Selections Read posts from Author HBS Staff Katherine Hutt Scott 5 Results A Framework for Companies to Navigate Divisive Societal Issues...
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