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Show Results For
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All HBS Web
(1,503)
- People (1)
- News (241)
- Research (1,124)
- Events (8)
- Multimedia (6)
- Faculty Publications (481)
- 05 Dec 2014
- Working Paper Summaries
Seesaws and Social Security Benefits Indexing
Keywords:
by Matthew Weinzierl
- 2014
- Working Paper
Price Coherence and Adverse Intermediation
By: Benjamin Edelman and Julian Wright
Suppose an intermediary provides a benefit to buyers when they purchase from sellers using the intermediary's technology. We develop a model to show that the intermediary will want to restrict sellers from charging buyers more for transactions it intermediates. We show...
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Keywords:
Intermediaries;
Platforms;
Two-Sided Markets;
Price Coherence;
Price;
Two-Sided Platforms;
Distribution Channels
Edelman, Benjamin, and Julian Wright. "Price Coherence and Adverse Intermediation." Harvard Business School Working Paper, No. 14-052, December 2013. (Revised March 2014. Supplemental appendix.)
- Article
The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand
By: Marco Bertini and Oded Koenigsberg
More and more companies are relying on pricing algorithms to maximize profits. The use of artificial intelligence and machine learning enables real-time price adjustments based on supply and demand, competitors’ activities, delivery schedules, and so forth. But...
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Keywords:
Algorithmic Pricing;
Dynamic Pricing;
Price;
Change;
Information Technology;
Brands and Branding;
Perception;
Consumer Behavior
Bertini, Marco, and Oded Koenigsberg. "The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand." Harvard Business Review 99, no. 5 (September–October 2021): 74–83.
- 2022
- Working Paper
Product2Vec: Leveraging Representation Learning to Model Consumer Product Choice in Large Assortments
By: Fanglin Chen, Xiao Liu, Davide Proserpio and Isamar Troncoso
We propose a method, Product2Vec, based on representation learning, that can automatically learn latent product attributes that drive consumer choices, to study product-level competition when the number of products is large. We demonstrate Product2Vec’s...
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Chen, Fanglin, Xiao Liu, Davide Proserpio, and Isamar Troncoso. "Product2Vec: Leveraging Representation Learning to Model Consumer Product Choice in Large Assortments." NYU Stern School of Business Research Paper Series, July 2022.
- 2009
- Chapter
Nonlinear Pricing
By: Raghuram Iyengar and Sunil Gupta
A nonlinear pricing schedule refers to any pricing structure where the total charges payable by customers are not proportional to the quantity of their consumed services. We begin the chapter with a discussion of the broad applicability of nonlinear pricing schemes. We...
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Keywords:
Price;
Demand and Consumers;
Duopoly and Oligopoly;
Monopoly;
Service Operations;
Research
- July 2021
- Article
The Effect of Price on Firm Reputation
By: Michael Luca and Oren Reshef
While a business's reputation can affect its pricing, prices can also affect its reputation. To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price...
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Keywords:
Pricing;
Reputation Systems;
IT Policy And Management;
Economics Of Digital Platforms;
Business Ventures;
Reputation;
Price;
Consumer Behavior;
Analysis
Luca, Michael, and Oren Reshef. "The Effect of Price on Firm Reputation." Management Science 67, no. 7 (July 2021): 4408–4419.
- Research Summary
Drip Pricing
Anyone who has shopped for an airline ticket online has experienced drip pricing, as each successive screen seems to reveal another fee throughout the purchasing process. This practice is becoming prevalent in a variety of industries, but its effect on consumers is... View Details
- May 1999
- Background Note
Note on Behavioral Pricing
The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's...
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Keywords:
Customer Satisfaction;
Decisions;
Fairness;
Price;
Marketing Strategy;
Behavior;
Perspective;
Public Opinion
Gourville, John T. "Note on Behavioral Pricing." Harvard Business School Background Note 599-114, May 1999.
- March–April 2023
- Article
Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?
By: Jill Avery and Marco Bertini
How should a dollar store maintain its brand and price position in the marketplace in the face of rising inflation? Is holding a $1.00 price point still viable in today's marketplace? In this fictional case, managers face inflationary pressures and must decide whether...
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Keywords:
Pricing;
Pricing Strategy;
Retailing;
Discount Retailing;
Discount Store;
Marketing;
Marketing Strategy;
Brands and Branding;
Inflation and Deflation;
Retail Industry;
United States
Avery, Jill, and Marco Bertini. "Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?" Harvard Business Review 101, no. 2 (March–April 2023): 140–144.
- Research Summary
Consumer Habituation
This paper examines how consumers willingness to pay for goods is determined by past patterns of consumption. The central result is a theorem of interior maximum, which states that willingness to pay for a good is maximized at a moderate level of habitual...
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- 21 Jul 2017
- News
Tomorrow's Prices
- Article
Recovering Investor Expectations from Demand for Index Funds
We use a revealed-preference approach to estimate investor expectations of stock market returns. Using data on demand for index funds that follow the S&P 500, we develop and estimate a model of investor choice to flexibly recover the time-varying distribution of...
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Keywords:
Stock Market Expectations;
Demand Estimation;
Exchange-traded Funds (ETFs);
Demand and Consumers;
Investment
Egan, Mark, Alexander J. MacKay, and Hanbin Yang. "Recovering Investor Expectations from Demand for Index Funds." Review of Economic Studies 89, no. 5 (October 2022): 2559–2599.
- 2021
- Working Paper
Recovering Investor Expectations from Demand for Index Funds
We use a revealed-preference approach to estimate investor expectations of stock market returns. Using data on demand for index funds that follow the S&P 500, we develop and estimate a model of investor choice to flexibly recover the time-varying distribution of...
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Keywords:
Stock Market Expectations;
Demand Estimation;
Exchange-traded Funds (ETFs);
Demand and Consumers;
Investment;
United States
Egan, Mark, Alexander J. MacKay, and Hanbin Yang. "Recovering Investor Expectations from Demand for Index Funds." NBER Working Paper Series, No. 26608, January 2020. (Accepted at the Review of Economic Studies. Harvard Business School Working Paper, No. 20-122, May 2020. Direct download. Revised July 2021.)
- 10 May 2019
- Working Paper Summaries
Consumer Inertia and Market Power
Keywords:
by Alexander MacKay and Marc Remer
- 05 Jul 2006
- Working Paper Summaries
The Framing Effect of Price Format
Keywords:
by Marco Bertini & Luc R. Wathieu
- January 2020 (Revised April 2020)
- Teaching Note
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised...
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- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- May 1990 (Revised July 1991)
- Case
Workbench Pricing Strategy
An abridged version of Workbench, most notably the results of two customer surveys, given in their complete form in Workbench. Focuses on the pricing decision for a small contemporary furniture retailer. Should Workbench continue its highly promotional pricing policy...
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Ortmeyer, Gwendolyn K. "Workbench Pricing Strategy." Harvard Business School Case 590-115, May 1990. (Revised July 1991.)
- August 2023
- Background Note
Pricing and Customer Psychology
By: Elie Ofek
This note provides an overview of how psychological principles may be used as part of a seller’s pricing strategy. The note defines the concept of psychological pricing and explains the motivations for firms to engage in it. Prominent practices and tactics, with...
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Ofek, Elie. "Pricing and Customer Psychology." Harvard Business School Background Note 524-019, August 2023.