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Show Results For
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All HBS Web
(506)
- People (2)
- News (91)
- Research (357)
- Multimedia (2)
- Faculty Publications (236)
- October 2023 (Revised April 2024)
- Case
FARM Rio: Bringing a Brazilian Fashion Brand to the World
By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally....
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Keywords:
Global Marketing;
Go-to-market Strategy;
Global Branding;
Brand Positioning;
Marketing;
Brands and Branding;
Marketing Strategy;
Fashion Industry;
Brazil;
United States;
Europe
Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
- 2007
- Working Paper
Fashioning an Industry: The Emergence and Evolution of an Established Industry in a New Geographic Region
By: Mukti Khaire
- 01 Jan 2009
- Conference Presentation
Defining Fashion: The Role of the Media in Constructing the Meaning of the Fashion Industry in India
By: Mukti Khaire
- November 2009 (Revised January 2010)
- Case
Zara: Managing Stores for Fast Fashion
By: Zeynep Ton, Elena Corsi and Vincent Marie Dessain
Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store...
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Keywords:
Compensation and Benefits;
Employees;
Managerial Roles;
Service Operations;
Business Processes;
Organizational Change and Adaptation;
Performance Efficiency;
Performance Productivity;
Retail Industry
Ton, Zeynep, Elena Corsi, and Vincent Marie Dessain. "Zara: Managing Stores for Fast Fashion." Harvard Business School Case 610-042, November 2009. (Revised January 2010.)
- July 2012 (Revised July 2014)
- Case
Warby Parker: Vision of a 'Good' Fashion Brand
By: Christopher Marquis and Laura Velez Villa
In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had...
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Keywords:
Entrepreneurship;
Innovation;
Business And Society;
Social Responsiblity;
Organizational Behavior;
Social Entrepreneurship;
Growth Management;
Corporate Social Responsibility and Impact;
Brands and Branding;
Organizational Culture;
Marketing Strategy;
Innovation and Invention;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States
Marquis, Christopher, and Laura Velez Villa. "Warby Parker: Vision of a 'Good' Fashion Brand." Harvard Business School Case 413-051, July 2012. (Revised July 2014.)
- June 2013 (Revised March 2014)
- Case
Inditex: 2000
By: John R. Wells and Galen Danskin
In 2000, Inditex was one of the largest specialty apparel retailers in the world, with $2.4 billion in sales from 1,080 stores across 33 countries. Zara, Inditex's main brand, produced popular designer items at a fraction of design-house prices and could push an item...
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Keywords:
Fashion;
Fashion Industry;
Succession;
IPO;
Competition;
Initial Public Offering;
Multinational Firms and Management;
Management Succession;
Growth and Development Strategy;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Wells, John R., and Galen Danskin. "Inditex: 2000." Harvard Business School Case 713-538, June 2013. (Revised March 2014.)
- Research Summary
Pioneer- Entrepreneurship and Industry Emergence
This set of projects studies entrepreneurship in a creative industry-i.e. high-end fashion in India-with the main aim of understanding industry emergence and the role of pioneer-entrepreneurs.
Fashioning an Industry: How Entrepreneurs and Others... View Details
- 11 Jun 2018
- Blog Post
Reimagining Fashion For The Good Of All
business school is the perfect one. Hence, my goal for the summer internship was to get out of my comfort zone and test the following hypothesis: Can I thrive in an unstructured, fairly chaotic environment? Is fashion the View Details
Keywords:
Consumer Products / Retail
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the consumer...
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Keywords:
by Lynda M. Applegate
- December 2010 (Revised March 2011)
- Background Note
Strategic Marketing in Creative Industries
By: Anita Elberse
A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that...
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Keywords:
Marketing Strategy
Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)
- February 2017 (Revised November 2017)
- Case
1436: The First Pure Chinese Luxury Fashion Brand?
By: Anat Keinan, Sandrine Crener and Hannah H. Chang
The case traces the birth of 1436, a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The...
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Keywords:
Brands and Branding;
Marketing Strategy;
Product Positioning;
Luxury;
Global Strategy;
Fashion Industry;
China
Keinan, Anat, Sandrine Crener, and Hannah H. Chang. "1436: The First Pure Chinese Luxury Fashion Brand?" Harvard Business School Case 517-100, February 2017. (Revised November 2017.)
- November 2011 (Revised June 2014)
- Supplement
Coco Chanel: Creating Fashion for the Modern Woman (C)
By: Mukti Khaire and Kerry Herman
Khaire, Mukti, and Kerry Herman. "Coco Chanel: Creating Fashion for the Modern Woman (C)." Harvard Business School Supplement 812-038, November 2011. (Revised June 2014.)
- November 2013
- Case
Ministry of Supply: Will Professionals Demand Its Performance?
By: Mukti Khaire and Hannah Catzen
Ministry of Supply is an entrepreneurial venture in the apparel sector. The firm focuses on a specific segment—'performance professional wear'—within the sector, specializing in clothes that use fabrics with high-tech performance features (such as moisture-wicking,...
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Khaire, Mukti, and Hannah Catzen. "Ministry of Supply: Will Professionals Demand Its Performance?" Harvard Business School Case 814-042, November 2013.
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what has folks in the media and...
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- November 2012 (Revised January 2014)
- Case
The LEGO Group: Envisioning Risks in Asia (A)
By: Anette Mikes and Dominique Hamel
On January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional group of senior managers gathered at company headquarters to discuss the status of the Asian initiative and the risks...
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Keywords:
LEGO;
Toy Industry;
Fashion And Creative Industries;
Organizational Structure;
Risk Management;
Supply Chain Management;
Organizational Design;
Entertainment and Recreation Industry;
Denmark;
Asia
Mikes, Anette, and Dominique Hamel. "The LEGO Group: Envisioning Risks in Asia (A)." Harvard Business School Case 113-054, November 2012. (Revised January 2014.)
- 16 Jan 2013
- News
Warby Parker tries to re-focus eyeglass industry
- 22 Jul 2021
- News
Mentoring Fashion Startups in Singapore; Rising Star Accolades for Mid-Career Women
Clubs News Clubs News Singapore War Room Sessions Link Startups with HBS Alumni Mentors The HBS Club of Singapore (HBSCS), in collaboration with the Textile and Fashion Federation (TaFF) and its signature The Bridge View Details
Keywords:
Margie Kelley
- September 2012
- Supplement
United Capital Partners (B)
By: Paul A. Gompers, J. Daniel Kim and Vladimir Mukharlyamov
This case continues the discussion started in the (A) case about a proposed growth equity investor in a Russian fashion retail chain.
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Keywords:
Fashion;
Growth Equity;
Private Equity;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Russia
- February 2006
- Case
Bumble and bumble: Building a Successful Business in Beauty and Fashion
By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry....
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Keywords:
Corporate Entrepreneurship;
Brands and Branding;
Mergers and Acquisitions;
Business Strategy;
Financial Condition;
Business Growth and Maturation;
Success;
Distribution;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry
Koehn, Nancy F., and Erica Helms. "Bumble and bumble: Building a Successful Business in Beauty and Fashion." Harvard Business School Case 806-084, February 2006.