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Show Results For
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All HBS Web
(456)
- People (4)
- News (124)
- Research (253)
- Events (1)
- Multimedia (1)
- Faculty Publications (157)
- Web
Celebrating Latinx Heritage Month at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- 22 May 2012
- First Look
First Look: May 22
serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number of structural changes that forced an...
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Keywords:
Sean Silverthorne
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away...
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Keywords:
Consumer Safety;
Public Safety;
Brand Attraction;
Risk Management;
Safe Environment Benefit;
Marketing Safety;
Global Brands;
Advertising;
Change Management;
Disruption;
Volatility;
Crime and Corruption;
Customers;
Music Entertainment;
Animation Entertainment;
Film Entertainment;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Problems and Challenges;
Safety;
Corporate Strategy;
Business Strategy;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- August 2023
- Technical Note
Two Ways of Pursuing a Calling
By: Leslie Perlow and Hannah Weisman
Work can be a means to a financial end, a stepping stone to higher-level jobs, or a meaningful end in itself: a calling. The technical note provides an overview of two different ways people can pursue a calling: with an internal focus or external focus.
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- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
Apple Computer knows how to make headlines. The company is celebrating the 20th anniversary of the Macintosh and is enjoying the fruits of its launch into the digital entertainment business. In its December quarter, Apple sold 730,000 iPods. And the iTunes View Details
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by Sean Silverthorne
- Web
Print View - Course Catalog
guerillas; US Trade Negotiator Charlene Barshefsky takes on IP negotiations with China; former US Secretaries of State Colin Powell, Condoleezza Rice, and Hillary Clinton describe critical moments in their negotiations with Vladimir Putin, etc. In the arts and sports:...
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- 01 Dec 2017
- News
Alumni and Faculty Books for December 2017
extraordinary musical talent who neglects the deeper, spiritual part of himself in the excitement of pursuing his performance career of playing to large crowds. After a crisis of self-doubt, he returns to his grandfather's mountain cabin...
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- November 2017
- Teaching Note
Reinventing Best Buy
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-455.
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales....
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Keywords:
Best Buy;
Hubert Joly;
Renew Blue;
Showrooming;
Webrooming;
E-commerce;
E-Commerce Strategy;
Online Retail;
Multichannel Retailing;
Omnichannel;
Marketplaces;
Turnaround;
Consumer Electronics;
Consumer Electronics Accessories;
Appliances;
Stores-within-stores;
Store Experience;
Store Size;
Store Pickup;
Store Management;
Delivery;
Delivery Models;
Amazon;
Amazon.com;
Pricing Strategy;
Business Subsidiaries;
Business Units;
Business Growth and Maturation;
Business Model;
For-Profit Firms;
Customer Focus and Relationships;
Customer Satisfaction;
Entertainment;
Film Entertainment;
Games, Gaming, and Gambling;
Music Entertainment;
Television Entertainment;
Theater Entertainment;
Price;
Profit;
Revenue;
Geographic Scope;
Multinational Firms and Management;
Business History;
Cost;
Selection and Staffing;
Reports;
Technological Innovation;
Job Cuts and Outsourcing;
Human Capital;
Leading Change;
Business or Company Management;
Goals and Objectives;
Growth and Development;
Growth and Development Strategy;
Management Teams;
Brands and Branding;
Product Marketing;
Consumer Behavior;
Demand and Consumers;
Media;
Distribution;
Order Taking and Fulfillment;
Distribution Channels;
Infrastructure;
Product;
Service Delivery;
Service Operations;
Organizational Change and Adaptation;
Public Ownership;
Problems and Challenges;
Programs;
Groups and Teams;
Sales;
Salesforce Management;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Corporate Strategy;
Expansion;
Technology;
Hardware;
Information Technology;
Internet;
Mobile Technology;
Online Technology;
Search Technology;
Software;
Web;
Web Sites;
Wireless Technology;
Resource Allocation;
Computer Industry;
Computer Industry;
Computer Industry;
Computer Industry;
Computer Industry;
Computer Industry;
Computer Industry;
Computer Industry;
Computer Industry;
United States;
Minnesota;
Minneapolis;
Saint Paul;
St. Paul
- 22 Apr 2002
- Lessons from the Classroom
Entrepreneurship: It Can Be Taught
you'll find that very few actually wind up in the industrial sector, which had been the focus of the long-standing Business Policy course. When Kim Clark became Dean, he stressed that entrepreneurship—the pursuit of opportunity beyond the...
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by Staff
- 25 Sep 2007
- First Look
First Look: September 25, 2007
will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD...
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Martha Lagace
- 15 Oct 2008
- First Look
First Look: October 15, 2008
effectively within the newly merged entities. No PDF is available at this time. Reputation and Competition: Evidence from the Credit Rating Industry Authors:Bo Becker and Todd Milbourn Abstract Fair and accurate credit ratings arguably...
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Martha Lagace
- 03 Mar 2015
- First Look
First Look: March 3
industries such as agriculture and biofuels. As GenapSys came closer to releasing its product, Esfandyarpour and his Senior Director of Operations and Strategy, Leila Rastegar (HBS '11), sat down to decide which of three business models...
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Sean Silverthorne
- 03 Jun 2008
- First Look
First Look: June 3, 2008
incorporating offices, shops, restaurants, music auditoriums, a hotel, and luxury apartments on Columbus Circle in Manhattan. Tracing the process by which Related became the site developer, the case examines the risks and rewards of...
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Martha Lagace
- 07 Dec 2010
- First Look
First Look: Dec. 7
copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future....
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Sean Silverthorne
- 01 Dec 2016
- News
Alumni Books of 2016
Leading Strategic Change in an Era of Healthcare Transformation edited by Jim Austin, Judith Bentkover, and Laurence Chait (MBA 1965) (Springer) This book focuses on how to lead transformative and strategic change in the healthcare View Details
- 01 Sep 2005
- News
Taking Flight
IN HIS ELEMENT: Peter Thayer has spotted nearly 3,500 species of birds...and counting. Peter Thayer (MBA ’73) didn’t recognize the little bird hopping about in his backyard outside Cincinnati. His parents had given him a field guide for his 11th birthday, but he hadn’t...
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- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
intuitions from industrial organization can be reversed: Collusion may become easier as market concentration falls, and market entry may in fact facilitate collusion. In particular, price collusion can be sustained by a strategy in which...
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Sean Silverthorne
- 28 Oct 2008
- First Look
First Look: October 28, 2008
important predictor of product performance, product variety, process flexibility and industry evolution. We explore this relationship in the software industry by use of a technique called Design Structure...
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Martha Lagace
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
7,000 messages a day in subtle ways, not so subtle ways. And it's everything from things they hear on the radio or other music they're listening to T-shirts people are wearing to video games to things they're seeing online. And so to cut...
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- 30 Nov 2017
- News
Happy Meals (Are Here Again)
would be a ways off. “This is a really big ship to turn,” he says. “But when I started hearing real, actual time lines—that was music to my ears.” It wasn’t just a vision but a plan. And just as importantly, that plan wasn’t a short-term...
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