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- All HBS Web (108)
- Faculty Publications (35)
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- All HBS Web (108)
- Faculty Publications (35)
- September 2016 (Revised July 2018)
- Case
United Airlines: More Out-and-Back Flying?
This case looks at United Airlines when it is facing a decision on whether to shift its aircraft routing to more "out-and-back" routing in order to try to improve its on-time performance. As one of the world's largest airlines, United had a very large fleet and...
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Keywords:
Service Excellence;
Service Management;
Service Quality;
Service Quality Competition;
Services;
Airline Industry;
Airlines;
Operational Complexity;
Operational Disruptions;
Operational Effectiveness;
Operations Improvement;
Operations Management;
Operations Strategy;
Air Transportation;
Operations;
Service Operations;
Service Delivery;
Performance Effectiveness;
Performance Improvement;
Complexity;
Air Transportation Industry;
United States
Buell, Ryan W., Willy Shih, and Mike Toffel. "United Airlines: More Out-and-Back Flying?" Harvard Business School Case 617-010, September 2016. (Revised July 2018.)
- June 2002
- Case
Southwest Airlines in Baltimore
By: Rogelio Oliva, Jody Hoffer Gittell and David Lane
The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point network, this load of connecting passengers has been stressing Baltimore ground operations, resulting in an erosion...
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Keywords:
Strategy;
Growth Management;
Air Transportation;
Service Operations;
Air Transportation Industry;
Maryland
Oliva, Rogelio, Jody Hoffer Gittell, and David Lane. "Southwest Airlines in Baltimore." Harvard Business School Case 602-156, June 2002.
- May 2016 (Revised March 2020)
- Case
Fasten: Challenging Uber and Lyft with a New Business Model
By: Feng Zhu and Angela Acocella
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%...
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Keywords:
Information Technology;
Transportation;
Business Startups;
Business Model;
Transportation Industry;
Boston
Zhu, Feng, and Angela Acocella. "Fasten: Challenging Uber and Lyft with a New Business Model." Harvard Business School Case 616-062, May 2016. (Revised March 2020.)
- 31 Mar 2008
- HBS Case
JetBlue’s Valentine’s Day Crisis
airport continued to load flights and allow them to taxi to the runway. But conditions didn't clear as expected, and some passengers waited for as long as six hours to return to an open gate. (Planes continued to land in the poor weather;...
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- July 1999 (Revised November 1999)
- Case
Northwest Airlines and the Detroit Snowstorm (A)
Northwest Airlines forced hundreds of passengers to wait up to 8 1/2 hours on aircraft after reaching their destination in an unusually horrible service disaster. The case explores what occurred, why it occurred, and the feelings of those involved.
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Hallowell, Roger H. "Northwest Airlines and the Detroit Snowstorm (A)." Harvard Business School Case 800-053, July 1999. (Revised November 1999.)
- September 1975 (Revised June 1984)
- Case
Southwest Airlines (D)
After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed to a rapid growth in market share. Then, in February 1973, its major competitor halves all fares on Southwest's...
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Lovelock, Christopher H. "Southwest Airlines (D)." Harvard Business School Case 575-135, September 1975. (Revised June 1984.)
- September 2021
- Case
TAV Airports: Acquiring Almaty International
By: Juan Alcácer and Esel Çekin
The case opens in April 2020 with Sani Şener, CEO of TAV Airports, a vertically integrated regional airport operator headquartered in Istanbul, Turkey, and his team discussing the pending acquisition of the Almaty International Airport in Kazakhstan. The company had...
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Keywords:
Airports;
COVID-19 Pandemic;
Strategy;
Mergers and Acquisitions;
Bids and Bidding;
Air Transportation Industry;
Central Asia;
Turkey
Alcácer, Juan, and Esel Çekin. "TAV Airports: Acquiring Almaty International." Harvard Business School Case 722-367, September 2021.
- 2014
- Other Unpublished Work
Objections to Tentative Decision and Order to Show Cause (IATA 787)
By: Benjamin Edelman
I critique Order 2014-5-7 (Docket No. DOT-OST-2013-0048-0415) to the extent that the DOT permits, or purports to permit, airlines to sell tickets other than in accordance with published tariffs. I argue that tariffs provide important benefits to passengers and should...
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Edelman, Benjamin. "Objections to Tentative Decision and Order to Show Cause (IATA 787)." June 2014. (Before the Department of Transportation.)
- September 2016 (Revised March 2020)
- Teaching Note
Fasten: Challenging Uber and Lyft with a New Business Model
By: Feng Zhu
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%...
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- November 2006 (Revised March 2010)
- Case
Two Ways to Fly South: Lan Airlines and Southwest Airlines
By: Ramon Casadesus-Masanell, Tarun Khanna, Jorge Tarzijan and Jordan Mitchell
To maximize their effectiveness, color cases should be printed in color. Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke...
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Keywords:
Business Model;
Service Operations;
Competitive Advantage;
Air Transportation Industry;
United States;
Chile
Casadesus-Masanell, Ramon, Tarun Khanna, Jorge Tarzijan, and Jordan Mitchell. "Two Ways to Fly South: Lan Airlines and Southwest Airlines." Harvard Business School Case 707-414, November 2006. (Revised March 2010.)
- July 2000 (Revised June 2009)
- Case
Embraer: The Global Leader in Regional Jets
By: Pankaj Ghemawat, Gustavo A. Herrero and Luiz Felipe Monteiro
Embraer is the story of a company from a developing country, Brazil, that has become the leader in a high-tech field, regional passenger jets. Embraer's first family of regional jets has been highly successful and, at the time of the case, it is embarking on a major...
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Keywords:
Air Transportation;
Capital Structure;
Corporate Strategy;
Developing Countries and Economies;
Air Transportation Industry;
Brazil
Ghemawat, Pankaj, Gustavo A. Herrero, and Luiz Felipe Monteiro. "Embraer: The Global Leader in Regional Jets". Harvard Business School Case 701-006, July 2000. (Revised June 2009.)
- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and...
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Keywords:
Distribution Channels;
Environmental Sustainability;
Product Launch;
Transportation;
Energy Sources;
Auto Industry
Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
- January – February 2012
- Article
When One Business Model Isn't Enough
By: Ramon Casadesus-Masanell and Jorge Tarzijan
Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how...
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Keywords:
Integration;
Failure;
Business Model;
Service Operations;
Asset Management;
Value;
Complexity;
Competency and Skills;
Business Strategy;
Management Analysis, Tools, and Techniques;
Risk and Uncertainty;
Customer Relationship Management;
Air Transportation Industry
Casadesus-Masanell, Ramon, and Jorge Tarzijan. "When One Business Model Isn't Enough." Harvard Business Review 90, nos. 1-2 (January–February 2012).
- May 2009 (Revised November 2010)
- Case
Depreciation at Delta Air Lines: The "Fresh Start"
By: William J. Bruns Jr.
In estimating depreciation for accounting purposes, Delta Air Lines has changed its assumptions about aircraft lifespan and residual values four times in the last thirty years or so. In the most recent changes, Delta adopted fair value accounting as part of its fresh...
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Keywords:
Accounting Policies;
Accounting Procedures;
Depreciation;
Bankruptcy;
Cost Accounting;
Financial Reporting;
Insolvency and Bankruptcy;
Policy;
Air Transportation Industry
Bruns, William J., Jr. Depreciation at Delta Air Lines: The "Fresh Start". Harvard Business School Brief Case 094-013, May 2009. (Revised November 2010.)
- July 2005 (Revised June 2006)
- Case
Ryanair Holdings plc
Examines the valuation of an Irish airline that reported its first decline in net income in 2004 and saw a 30% stock price drop on the news. Ryanair is a low-cost, low-fare airline headquartered in Dublin, Ireland, operating over 200 routes in 20 countries. The company...
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Keywords:
Strategy;
International Accounting;
Analysis;
Valuation;
Air Transportation;
Forecasting and Prediction;
Finance;
Air Transportation Industry;
Dublin
Bradshaw, Mark T. "Ryanair Holdings plc." Harvard Business School Case 106-003, July 2005. (Revised June 2006.)
- January 2013
- Supplement
Austal, Ltd. (B)
By: Willy Shih, Margaret Pierson and Dawn H. Lau
Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed the...
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Keywords:
Geographic Location;
Global Strategy;
Globalized Markets and Industries;
Job Cuts and Outsourcing;
Growth and Development Strategy;
Business Strategy;
Corporate Strategy;
Ship Transportation;
Transportation Industry;
Australia;
United States;
Alabama;
Philippines
Shih, Willy, Margaret Pierson, and Dawn H. Lau. "Austal, Ltd. (B)." Harvard Business School Supplement 613-026, January 2013.
- April 2020
- Case
Cockpit Dynamics in Air France 447 and United 232
By: Amy C. Edmondson and Joshua Raymond
This case compares leadership and team dynamics between the cockpit crews in two renowned passenger airline crashes, twenty years apart: Air France 447 in 2009 and United 232 in 1989. The key dimensions of difference across the cases include organization and task...
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Keywords:
Teams;
Team Launch;
Crisis Management;
Groups and Teams;
Leadership;
Communication;
Air Transportation Industry
Edmondson, Amy C., and Joshua Raymond. "Cockpit Dynamics in Air France 447 and United 232." Harvard Business School Case 620-127, April 2020.
- January 2013
- Case
Austal, Ltd. (A)
By: Willy C. Shih, Margaret Pierson and Dawn H. Lau
Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed...
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Keywords:
Globalization;
Global Markets;
Economic Downturn;
Design And Manufacturing;
Preservation Of Capabilities;
Shipbuilding;
Global Footprint;
Military Contracts;
Geographic Location;
Global Strategy;
Globalized Markets and Industries;
Job Cuts and Outsourcing;
Growth and Development Strategy;
Business Strategy;
Corporate Strategy;
Ship Transportation;
Transportation Industry;
Australia;
United States;
Alabama;
Philippines
Shih, Willy C., Margaret Pierson, and Dawn H. Lau. "Austal, Ltd. (A)." Harvard Business School Case 613-025, January 2013.
- August 2022
- Case
Air Wars: Deregulating the U.S. Airline Industry
By: Tom Nicholas and James Weber
In the early decades of the twentieth century, the U.S. government assisted in the development of an airline industry by subsidizing the delivery of mail and allowing mail carriers to also fly passengers. Because the government awarded mail routes to the lowest...
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Keywords:
Government Regulation;
Deregulation;
Change Management;
Economics;
Entrepreneurship;
Financial Management;
Business History;
Human Resources;
Compensation and Benefits;
Labor;
Labor Unions;
Leading Change;
Leadership Style;
Crisis Management;
Industry Structures;
Operations;
Strategy;
Adaptation;
Competition;
Air Transportation;
Air Transportation Industry;
United States
- April 14, 2017
- Article
Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It
By: John A. Deighton
United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and...
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Keywords:
Crisis Management;
Customer Focus and Relationships;
Employees;
Training;
Air Transportation Industry
Deighton, John A. "Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It." Harvard Business Review (website) (April 14, 2017).