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- Faculty Publications (290)
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- All HBS Web (978)
- Faculty Publications (290)
- April 1996 (Revised September 2011)
- Teaching Note
ExtendSim® Simulation Exercises in Process Analysis (TN) (A), (B), and (C)
By: Ann E. Gray
Teaching Note for (9-694-039), (9-694-040), and (9-695-021).
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- February 2010 (Revised March 2016)
- Background Note
Marketing Analysis Toolkit: Break-even Analysis
By: Thomas J. Steenburgh and Jill Avery
Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by...
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Keywords:
Decision Making;
Investment Return;
Spending;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Strategic Planning;
Mathematical Methods
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Break-even Analysis." Harvard Business School Background Note 510-080, February 2010. (Revised March 2016.)
- December 1983 (Revised August 1988)
- Background Note
The Start-Up Process
By: Howard H. Stevenson and Michael J. Roberts
Describes the various stages in the start-up process and describes in detail the questions that can be asked and the analysis that can be performed to help deal with the issues that arise at each stage.
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Keywords:
Business Startups
Stevenson, Howard H., and Michael J. Roberts. "The Start-Up Process." Harvard Business School Background Note 384-179, December 1983. (Revised August 1988.)
- June 2016
- Article
Understanding Online Hotel Reviews Through Automated Text Analysis
By: Shawn Mankad, Hyunjeong "Spring" Han, Joel Goh and Srinagesh Gavirneni
Customer reviews submitted at Internet travel portals are an important yet underexplored new resource in obtaining feedback on customer experience for the hospitality industry. These data are often voluminous and unstructured, presenting analytical challenges for...
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Keywords:
Hotel Reviews;
Natural Language Processing;
Information Technology;
Service Operations;
Accommodations Industry;
Moscow
Mankad, Shawn, Hyunjeong "Spring" Han, Joel Goh, and Srinagesh Gavirneni. "Understanding Online Hotel Reviews Through Automated Text Analysis." Service Science 8, no. 2 (June 2016): 124–138.
- May 2011
- Case
Baria Planning Solutions, Inc.: Fixing the Sales Process
By: Steven C. Wheelwright and William Schmidt
Baria Planning Solutions (BPS) is a consulting firm that specializes in using spend analysis to help companies identify savings through reduced procurement costs and improved supplier performance. Management is concerned about the disappointing performance of the sales...
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Keywords:
Quantitative Analysis;
Technology;
Operations Management;
Product Lines;
Manufacturing;
Capacity Planning;
Production Planning;
Production;
Management Practices and Processes;
Service Operations;
Supply Chain Management;
Salesforce Management;
Planning;
Consulting Industry;
North and Central America
Wheelwright, Steven C., and William Schmidt. "Baria Planning Solutions, Inc.: Fixing the Sales Process." Harvard Business School Brief Case 114-568, May 2011.
- August 1977 (Revised November 1995)
- Supplement
Process Engineering Proposal
By: John J. Gabarro
An "in-basket" decision-making exercise in case form, to be used with Nuclear Tube Assembly Room (A) (Condensed). The purpose is to pose students with several related problems which require immediate analysis arriving at some decisions and planning how to implement...
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Gabarro, John J. "Process Engineering Proposal." Harvard Business School Supplement 478-008, August 1977. (Revised November 1995.)
- Article
Knowledge, Integration and the Locus of Learning: An Empirical Analysis of Process Development
By: Gary P. Pisano
Pisano, Gary P. "Knowledge, Integration and the Locus of Learning: An Empirical Analysis of Process Development." Strategic Management Journal 15 (Winter 1994): 85–100.
- July 2010 (Revised January 2017)
- Background Note
Marketing Analysis Toolkit: Customer Lifetime Value Analysis
By: Thomas Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset...
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Keywords:
Customer Lifetime Value;
Return On Investment;
Customer Acquisition;
Customer Retention;
Customer Churn;
"Marketing Analytics";
Marketing;
Customer Relationship Management;
Customer Focus and Relationships;
Customer Value and Value Chain;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Measurement and Metrics;
Strategic Planning;
Value
Steenburgh, Thomas, and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis." Harvard Business School Background Note 511-029, July 2010. (Revised January 2017.)
- July 2010
- Supplement
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -...
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- December 1994
- Background Note
Cost System Analysis
By: Robert S. Kaplan
Describes six characteristics of cost systems: standard vs. actual costs; job-order vs. process costing; variable vs. full costs; disaggregate vs. aggregate cost accumulation; and specific vs. average rates for labor and overhead. A rewritten version of an earlier...
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Kaplan, Robert S. "Cost System Analysis." Harvard Business School Background Note 195-181, December 1994.
- July 2010 (Revised December 2011)
- Background Note
Marketing Analysis Toolkit: Pricing and Profitability Analysis
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability...
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Keywords:
Forecasting and Prediction;
Price;
Profit;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Demand and Consumers;
Measurement and Metrics;
Strategic Planning;
Mathematical Methods;
Retail Industry
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
- April 2012
- Supplement
Bayonne Packaging, Inc., Faculty Spreadsheet (Brief Case)
By: Roy D. Shapiro and Paul E. Morrison
- April 2012
- Supplement
Bayonne Packaging, Inc., Spreadsheet Supplement (Brief Case)
By: Roy D. Shapiro and Paul E. Morrison
- July 2018 (Revised June 2020)
- Case
The Boston Cranberry Company
By: Alan MacCormack
This case describes the operations of a fictitious company that processes Cranberries. The case contains data that allows students to calculate the bottleneck stage in production, and to evaluate alternative investment options for increasing cranberry processing...
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Keywords:
Process Analysis;
Plant Management;
Operations;
Production;
Management;
Analysis;
Performance Capacity;
Investment
MacCormack, Alan. "The Boston Cranberry Company." Harvard Business School Case 619-009, July 2018. (Revised June 2020.)
- February 2010
- Background Note
Marketing Analysis Toolkit: Market Size and Market Share Analysis
By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales...
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Keywords:
Forecasting and Prediction;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Markets;
Demand and Consumers;
Size;
Strategic Planning;
Sales
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
- August 2017 (Revised December 2018)
- Case
Tamarin App: Natural Language Processing
By: Srikant M. Datar and Caitlin N. Bowler
In this case, students explore the challenges of using sentiment analysis to monitor and understand public perception around a software application, Tamarin SEO App. Technical topics include building a filtering classifier using naive Bayes and sentiment analysis This...
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Keywords:
Data Science;
Branding;
Data Analytics;
Analytics and Data Science;
Brands and Branding;
Analysis;
Perception;
Planning
Datar, Srikant M., and Caitlin N. Bowler. "Tamarin App: Natural Language Processing." Harvard Business School Case 118-015, August 2017. (Revised December 2018.)
- July 2010
- Supplement
Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability...
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- September 1993 (Revised August 2011)
- Supplement
ExtendSim® Simulation Exercises in Process Analysis, User's Guide
By: Roy D. Shapiro and Ann E. Gray
Designed to be used with ExtendSim Simulation Exercises in Process Analysis (A) and (B). Unadvertised per Case Records.
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Keywords:
Management Practices and Processes
Shapiro, Roy D., and Ann E. Gray. "ExtendSim® Simulation Exercises in Process Analysis, User's Guide." Harvard Business School Supplement 694-043, September 1993. (Revised August 2011.)
- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
openness, patience, and a tolerance for ambiguity. Thus formal processes or forums for discussing, analyzing, and applying the lessons of failure elsewhere in the organization are needed to ensure that effective View Details
Keywords:
by Amy Edmondson & Mark D. Cannon
- February 1986 (Revised June 2007)
- Background Note
Constructing and Using Process Control Charts
Summarizes how to construct and use statistical process control charts. Gives several examples. Discusses tolerances using control charts for debugging.
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Bohn, Roger E. "Constructing and Using Process Control Charts." Harvard Business School Background Note 686-118, February 1986. (Revised June 2007.)