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Show Results For
-
All HBS Web
(13,984)
- People (33)
- News (2,541)
- Research (9,239)
- Events (90)
- Multimedia (137)
- Faculty Publications (7,169)
- 2020
- Working Paper
The Real Exchange Rate, Innovation and Productivity
By: Laura Alfaro, Alejandro Cuñat, Harald Fadinger and Yanping Liu
We evaluate manufacturing firms' responses to changes in the real exchange rate (RER) using detailed firm-level data for a large set of countries for the period 2001–2010. We uncover the following stylized facts about regional variation of manufacturing firms'...
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Keywords:
Real Exchange Rate;
Firm Level Data;
Innovation;
Productivity;
Exporting;
Importing;
Credit Constraints;
Currency Exchange Rate;
Innovation and Invention;
Performance Productivity
Alfaro, Laura, Alejandro Cuñat, Harald Fadinger, and Yanping Liu. "The Real Exchange Rate, Innovation and Productivity." Harvard Business School Working Paper, No. 18-044, November 2017. (Revised April 2020.)
- 26 Jun 2012
- News
Aligning Strategy and Sales
- 2020
- Article
A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?
By: Doug J. Chung, Byungyeon Kim and Niladri B. Syam
Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal role...
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Keywords:
Sales Compensation;
Sales Management;
Sales Strategy;
Principal-agent Theory;
Structural Econometrics;
Field Experiments;
Machine Learning;
Artificial Intelligence;
Salesforce Management;
Compensation and Benefits;
Motivation and Incentives;
AI and Machine Learning
Chung, Doug J., Byungyeon Kim, and Niladri B. Syam. "A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?" Foundations and Trends® in Marketing 14, no. 1 (2020): 1–52.
- Article
Two-Sided Platforms: Product Variety and Pricing Structures
By: Andrei Hagiu
This paper provides a new modeling framework to analyze two-sided platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition....
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Keywords:
Pricing Structure;
Indirect Network Effects;
Product Variety;
Price;
Network Effects;
Two-Sided Platforms;
Product;
Renting or Rental;
Competition
Hagiu, Andrei. "Two-Sided Platforms: Product Variety and Pricing Structures ." Journal of Economics & Management Strategy 18, no. 4 (Winter 2009).
- January 2011
- Case
AIC Netbooks: Optimizing Product Assembly
By: Steven C. Wheelwright and Sunru Yong
AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing...
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Keywords:
Performance Management;
Quantitative Analysis;
Manufacturing;
Production Planning;
Production Management;
Diversification;
Production;
Performance Efficiency;
Product Design;
Performance Improvement;
Mobile Technology;
Manufacturing Industry;
Electronics Industry;
Taiwan
Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly." Harvard Business School Brief Case 114-245, January 2011.
- March 2017
- Teaching Note
Sales Compensation Vignettes
This Teaching Note supports the case study comprising two vignettes about startup companies considering whether and how to change their sales compensation plans. The case allows students to compare and contrast the objectives, structure, and process of sales incentives...
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- February 1990 (Revised March 1992)
- Supplement
Automobile Dealer Sales and Service: Critical Incidents
To be used in conjunction with Ford Motor Co.: Dealer Sales and Service.
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Schlesinger, Leonard A. "Automobile Dealer Sales and Service: Critical Incidents." Harvard Business School Supplement 690-061, February 1990. (Revised March 1992.)
- 12 Feb 2015
- Video
Privacy and Productivity
- Article
New Sales Realities
Business leaders need to understand that it’s the fit of People, Process, Pricing, and Partners that drives sales effectiveness. As firms confront new buying processes, required sales competencies affect hiring, training, and development (People). Without a coherent...
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Cespedes, Frank V. "New Sales Realities." International Journal of Sales Transformation 7.1 (April 2021): 26–27.
- April 2023
- Article
The Real Exchange Rate, Innovation and Productivity
By: Laura Alfaro, Alejandro Cuñat, Harald Fadinger and Yanping Liu
We evaluate manufacturing firms' responses to changes in the real exchange rate (RER) using detailed firm-level data for a large set of countries for the period 2001-2010. We uncover the following stylized facts about regional variation of manufacturing firms'...
View Details
Keywords:
Real Exchange Rate;
Firm Level Data;
Innovation;
Productivity;
Exporting;
Importing;
Credit Constraints;
Currency Exchange Rate;
Innovation and Invention;
Performance Productivity
Alfaro, Laura, Alejandro Cuñat, Harald Fadinger, and Yanping Liu. "The Real Exchange Rate, Innovation and Productivity." Journal of the European Economic Association 21, no. 2 (April 2023): 637–689.
- February 2018
- Case
Rosslyn Resource: Monetization and Sales Strategy
By: Robert J. Dolan and Sunru Yong
Rosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues....
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Keywords:
Strategy;
Decision Choices and Conditions;
Business Model;
Organizational Change and Adaptation;
Mining Industry
Dolan, Robert J., and Sunru Yong. "Rosslyn Resource: Monetization and Sales Strategy." Harvard Business School Brief Case 918-509, February 2018.
- September 2018
- Article
Assembling the Sales Team
Data and analytical tasks have lengthened productivity ramp-up times in many sales contexts, making each hire a bigger sunk cost for a longer time. Most companies adopt two common practices: They hire on the basis of “experience” and/or look at their best reps and try...
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- June 2009 (Revised March 2011)
- Module Note
The Creative Industries: Managing Products and Product Portfolios
By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies.
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Keywords:
Entertainment;
Management Practices and Processes;
Marketing;
Product Development;
Production;
Creativity
Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
- November 2005
- Background Note
Note on Personal Selling and Sales Management
By: Thomas J. Steenburgh and Das Narayandas
Provides the background materials for the Sales Module in the first-year marketing course taught at HBS.
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- 2021
- Working Paper
Impact Accounting for Product Use: A Framework and Industry-specific Models
By: George Serafeim and Katie Trinh
This handbook provides the first systematic attempt to generate a framework and industry-specific models for the measurement of impacts on customers and the environment from use of products and services, in monetary terms, that can then be reflected in financial...
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Keywords:
Impact Measurement;
Product Impact;
Customer Welfare;
Environment;
ESG;
Product;
Customers;
Well-being;
Environmental Sustainability;
Measurement and Metrics;
Accounting;
Financial Statements;
Analysis;
Framework
Serafeim, George, and Katie Trinh. "Impact Accounting for Product Use: A Framework and Industry-specific Models." Harvard Business School Working Paper, No. 21-141, June 2021.
- 16 Oct 2018
- Working Paper Summaries
Shipping Fees and Product Assortment in Online Retail
- 2022
- Chapter
Coordinating Marketing and Sales in B2B Organizations
This chapter focuses on the topic of coordinating marketing and sales in Business-to-Business (B2B) organizations. It provides an historical overview, indicating that this is not a new issue facing firms, that the business press has outlined a recurring set of...
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Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." In Handbook of Business-to-Business Marketing, edited by Gary L. Lilien and Rajdeep Grewal. Edward Elgar Publishing, 2012.
- May 2016 (Revised June 2017)
- Case
Sales Compensation Vignettes
This case study is comprised of two vignettes about startup companies considering whether and how to change their sales compensation plans. ElMenus.com is a restaurant app venture in Egypt seeking to lower customer churn while confronting new competition. BigBelly is a...
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Cespedes, Frank V. "Sales Compensation Vignettes." Harvard Business School Case 816-092, May 2016. (Revised June 2017.)
- November 2006 (Revised December 2006)
- Module Note
Personal Selling and Sales Management
Develop a better understanding of what salespeople do, what motivates them to succeed, and how to effectively manage their efforts.
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Keywords:
Salesforce Management
"Personal Selling and Sales Management." Harvard Business School Module Note 507-039, November 2006. (Revised December 2006.)