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Show Results For
-
All HBS Web
(33,733)
- People (85)
- News (11,992)
- Research (14,355)
- Events (428)
- Multimedia (1,535)
- Faculty Publications (11,776)
- Article
Sales Methodologies and Selling
Sales methodologies play an important role. A common approach in a sales force allows for consistency, dissemination of best practices, acceleration of learning, and it helps the firm to scale because management then has common metrics to monitor and evaluate. However,...
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Cespedes, Frank V. "Sales Methodologies and Selling." Top Sales Magazine (November 2019), 26–27.
- December 2019
- Article
Brokers and Order Flow Leakage: Evidence from Fire Sales
By: Andrea Barbon, Marco Di Maggio, Francesco Franzoni and Augustin Landier
Using trade-level data, we study whether brokers play a role in spreading order flow information. We focus on large portfolio liquidations, which result in temporary drops in stock prices, and identify the brokers that intermediate these trades. We show that these...
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Keywords:
Predatory Trading;
Back Running;
Fire Sales;
Brokers;
Stocks;
Price;
Information;
Knowledge Dissemination;
Ethics
Barbon, Andrea, Marco Di Maggio, Francesco Franzoni, and Augustin Landier. "Brokers and Order Flow Leakage: Evidence from Fire Sales." Journal of Finance 74, no. 6 (December 2019): 2707–2749. (LEAD ARTICLE.)
- March 1992 (Revised July 1993)
- Case
Sale of Semi-Gas Systems (A)
Goodman, John B. "Sale of Semi-Gas Systems (A)." Harvard Business School Case 792-040, March 1992. (Revised July 1993.)
- January 2019
- Case
Accenture's Code of Business Ethics
By: Eugene Soltes
Leaders of Accenture’s compliance and ethics program are seeking to design a new code of business ethics for its global workforce of over 400,000 employees. The case explores the decision-making process that went into the design process and ultimately how they created...
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Soltes, Eugene. "Accenture's Code of Business Ethics." Harvard Business School Case 119-049, January 2019.
- October 1989
- Background Note
Aspects of Sales Management: Key Themes
Keywords:
Salesforce Management
Cespedes, Frank V. "Aspects of Sales Management: Key Themes." Harvard Business School Background Note 590-042, October 1989.
- 24 Jan 2022
- News
How B2B Businesses Can Get Omnichannel Sales Right
- Research Summary
Strategy Implementation: Role and Management of the Sales Force
My research concerns the role and management of the sales force as agents of a firm's business strategy and not only as individual or team contributors to profitable growth. This work takes the form of course development, teaching and workshops in HBS executive...
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- 2019
- Chapter
Origins and Development of Global Business
By: Geoffrey Jones
This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their...
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Keywords:
Global Business;
Multinational;
Globalization;
Business History;
Strategy;
Africa;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
Oceania
Jones, Geoffrey. "Origins and Development of Global Business." Chap. 2 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 17–34. New York: Routledge, 2019.
- September 2018
- Article
Assembling the Sales Team
Data and analytical tasks have lengthened productivity ramp-up times in many sales contexts, making each hire a bigger sunk cost for a longer time. Most companies adopt two common practices: They hire on the basis of “experience” and/or look at their best reps and try...
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- January 2019 (Revised October 2019)
- Case
Commercial Sales Transformation at Microsoft
By: Doug J. Chung
Industry leaders should adapt to changes in the business context and consider different ways to grow. Advances in technology had shifted software demand to the cloud. As a result, Microsoft announced a strategic shift in direction from its existing ‘Windows first’...
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Chung, Doug J. "Commercial Sales Transformation at Microsoft." Harvard Business School Case 519-054, January 2019. (Revised October 2019.)
- October 2014
- Article
Putting Sales at the Center of Strategy
By: Frank Cespedes
Research indicates that relatively few firms execute their strategies effectively, and, on average, companies deliver just 50% to 60% of the financial performance that their strategies promise. One reason is a disconnect between strategic goals and field implementation...
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Cespedes, Frank. "Putting Sales at the Center of Strategy." Harvard Business Review 92, no. 10 (October 2014): 23–25.
- 18 Jul 2009
- News
Non-stop season of sales for shoppers
- Article
Sales Managers Must Manage
A common complaint from C-level executives about their sales colleagues concerns the latter’s ability to manage, not sell. Nearly every firm has examples of successful salespeople who are poor managers because they persist in their behaviors as reps rather than...
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Cespedes, Frank V. "Sales Managers Must Manage." Top Sales Magazine (February 2019).
- 16 Oct 2011
- News
Home sales trending up
- 12 PM – 1 PM EST, 11 Feb 2016
- Webinars: Career
Sales Skills Everyone Needs
Are you a sales professional looking to break through the noise? Could you use some insight into leveraging social dynamics and modern persuasion techniques? Whether you are a seasoned sales rep looking to sharpen your skills, or an entrepreneur looking to unravel... View Details
- 24 Aug 2013
- Panel Discussion
Global Responsibilities of Business
By: Lynn S. Paine, Wang Shi and Steve Luckzo
- 21 Oct 2011
- News
Homes sales trending up
- Fast Answer
Entrepreneurial Sales
Suggested starting points for your research. Articles Business Source Complete: Access relevant academic journals, such as Journal of...
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- April 2006 (Revised April 2012)
- Background Note
The Company Sale Process
Lays out the steps, the timeline, and the process by which a company is sold. Focuses on the sale of companies with enterprise values greater than $100 million. These transactions are large enough to require the help of a financial adviser and attract both strategic...
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Fruhan, William E., Jr. "The Company Sale Process." Harvard Business School Background Note 206-108, April 2006. (Revised April 2012.)
- 1991
- Chapter
Aspects of Sales Management: Key Themes
Cespedes, Frank V. "Aspects of Sales Management: Key Themes." In Strategic Marketing Management, by R. J. Dolan. Boston: Harvard Business School Press, 1991.