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- Faculty Publications (35)
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- All HBS Web (187)
- Faculty Publications (35)
- Program
Strategic Marketing for Driving Growth
responsible for business growth, including related leaders such as heads of sales CEOs and other senior leaders who oversee large marketing budgets Leaders in government and nonprofit organizations who seek...
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- March 1985 (Revised November 1985)
- Case
Wilmington Tap and Die
By: Robert S. Kaplan
The general manager of a division manufacturing taps and dies must decide whether to continue a major capital investment program. The program was designed to replace aging mechanical machines with modern, electronically controlled equipment. A post-audit, after an...
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Keywords:
Capital Budgeting;
Investment;
Accounting Audits;
Cost Management;
Technological Innovation;
Information Technology;
Performance Productivity;
Production;
Management Analysis, Tools, and Techniques;
Manufacturing Industry
Kaplan, Robert S. "Wilmington Tap and Die." Harvard Business School Case 185-124, March 1985. (Revised November 1985.)
- September 1990 (Revised June 1994)
- Case
Catawba Industrial Co.
By: Francis Aguilar
A department general manager has to decide whether or not to add a lightweight compressor to the line, what price to charge, and what volume to produce. The analysis requires maximizing contribution in a situation where one factor is constrained. As such, it takes into...
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Keywords:
Cost vs Benefits;
Capital Budgeting;
Business Earnings;
Cost Accounting;
Cost Management;
Asset Pricing
Aguilar, Francis. "Catawba Industrial Co." Harvard Business School Case 191-053, September 1990. (Revised June 1994.)
- 23 Nov 2010
- First Look
First Look: November 23
Abstract Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of View Details
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Sean Silverthorne
- 24 Nov 2009
- First Look
First Look: Nov. 24
and in contrast, such indirect costs appear relatively fixed in the face of sales declines in this industry. We discuss potential sources of these cost-structure patterns and their implications for cost management efforts as asset...
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Martha Lagace
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
within weeks, stronger growth than any other sports team that year. Similarly, sales of Paris Saint-Germain jerseys jumped 40 percent during Messi’s first five months with the team, compared with the previous year, with 60 percent bearing...
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- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
accounting profit margins, for example, should be trained in “Finance 101,” Cespedes says. Besides, the best sales managers are not only adept at bargaining for a chunk of the company’s budget to benefit...
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by Dina Gerdeman
- 22 Aug 2016
- Research & Ideas
Master the One-on-One Meeting
career. From the nerdiest, most introverted engineer to the highly extroverted sales executive. They’ve been on either side of up to 20 years senior or junior to me, varying genders and from as far away as India and China to as near as...
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by Julia B. Austin
- December 2018 (Revised August 2022)
- Teaching Note
Revenue Recognition at HBP
By: Siko Sikochi and Paul Healy
In early 2014, Corporate Learning, one of three business units at Harvard Business Publishing (HBP), was in the process of revamping its flagship product, Harvard Manage-Mentor (HMM) from version 11.0 (HMM11) to version 12.0 (HMM12). The revamped software would be...
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- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
a second location in Gowanus. That location was a huge success, too, with total sales of $1.4 million. The Disney partnership The couple dared to dream that they could one day develop into a household name like Ben & Jerry’s, which...
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by Pamela Reynolds
- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
After retiring from playing sports in 2006, Sanders became a commentator and then moved into football coaching. In 2020, he took over at Jackson State University in Mississippi, joining a losing program whose budget was one-thirtieth of...
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- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
the most well-known New York City nonprofits. Will Weiss, the executive director, has witnessed his share of chaos during four years at Big Apple. After a slight resurgence following the precipitous drop in ticket sales during the...
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Dina Gerdeman
- Web
Students on the Job Market - Doctoral
developing countries, where conventional mechanisms such as augmenting budget allocations for enforcement or leaning on third-party reporting on firms’ transactions often fall short due to weak institutions and limited resources. Using a...
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- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
rewarded, despite the fact that US companies are spending more than a fifth of their budgets on wages. What employees crave even more is to feel that their managers appreciate them and aren’t afraid to show it, not only in paycheck terms,...
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by Dina Gerdeman
- 08 Dec 2022
- HBS Case
The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?
darling under Schneider’s tenure, with about $95 billion in 2021 revenue. Nestlé had six factories in Russia, and sales there accounted for roughly 2 percent of the company’s 2021 revenue. It employed 7,000 people in Russia and 5,800 in...
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- 10 Nov 2009
- First Look
First Look: Nov. 10
from maximizing regional welfare. In a context of lobbies, government budget maximization may have differed from regional welfare maximization. Download the paper: http://www.hbs.edu/research/pdf/10-032.pdf PublicationsManaging the...
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Keywords:
Martha Lagace
- Web
Topics - HBS Working Knowledge
Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (9) Attitudes (16) Auctions (4) Balanced Scorecard (11) Banks and Banking (28) Behavioral Finance (7) Behavior (73) Bids and Bidding (1) Bonds (7) Borrowing and Debt (12) Boundaries (4)...
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- 21 Nov 2022
- Research & Ideas
Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers
with Gen Z shoppers in their teens and 20s. The payment method made up $97 billion—or 2.1 percent—of total US e-commerce sales in 2020, a figure that is expected to double by 2024. BNPL is so lucrative, merchants are paying fintech...
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- Web
Propose an Independent Project - MBA
projects. Each sponsoring organization will need to designate a senior manager to serve as the student team’s liaison. This person is expected to provide access to managers and information relevant to the project and should maintain a close connection with the team...
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- 01 Dec 2023
- News
Thinking Ahead
your marketing budget is stretched, you can get more bang for your buck by investing in certain aspects of the journey more than others,” De Freitas says. He advises maintaining a consistently positive or “building” experience: “The...
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