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All HBS Web
(228)
- People (1)
- News (58)
- Research (88)
- Multimedia (3)
- Faculty Publications (41)
Show Results For
-
All HBS Web
(228)
- People (1)
- News (58)
- Research (88)
- Multimedia (3)
- Faculty Publications (41)
- November 2015
- Case
Advanced Leadership Pathways: Beatriz Cardoso and Education in Brazil
By: Rosabeth M. Kanter, Daniella Suarez and Ai-Ling Jamila Malone
Beatriz Cardoso, founder of Laboratório de Educação (Education Laboratory) had a dream to propel Brazilian education. However challenges in fundraising made it difficult to scale up her project, based on helping adults help children improve their literacy skills. To...
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Keywords:
Latin America;
South America;
Brazil;
Sao Paulo;
Education Startup;
Education Technology;
Child Education;
Literacy;
Blog;
Technology;
School Districts;
Public Schools;
Fundraising;
Sponsorship;
Leadership Skills;
Education;
Early Childhood Education;
Blogs;
Internet and the Web;
Leadership;
Education Industry;
Latin America;
South America;
Brazil;
Sao Paulo
- December 1998
- Case
John Hancock Sports Sponsorship: 1993-2000 and Beyond
By: Stephen A. Greyser and John Teopaco
Examines sports sponsorship at John Hancock through 1998 and prospectively beyond. From its early sponsorship of the legendary Boston Marathon, the company had expanded its activities substantially. It was one of the worldwide "Top Sponsor" companies of the Olympics, a...
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Greyser, Stephen A., and John Teopaco. "John Hancock Sports Sponsorship: 1993-2000 and Beyond." Harvard Business School Case 599-027, December 1998.
- 2019
- Chapter
Integrated Partnerships in Cultural Sponsorship: The Cases of Guggenheim UBS and MFA Boston-Fleet
By: Stephen A. Greyser and Ragnar Lund
This chapter presents and interprets two field-based studies of sponsorship collaborations between major museums and significant financial institutions—a global multi-year partnership between the Guggenheim Foundation and UBS, and the pioneering regional integrated...
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Greyser, Stephen A., and Ragnar Lund. "Integrated Partnerships in Cultural Sponsorship: The Cases of Guggenheim UBS and MFA Boston-Fleet." Chap. 11 in Museum Marketization: Cultural Institutions in the Neoliberal Era, edited by Karin M. Ekström, 188–207. Mastering Management in the Creative and Cultural Industries. Routledge, 2019.
- 25 Apr 2014
- Video
Teresa Clarke - Making A Difference
- 13 Mar 2018
- First Look
March 13, 2018
February 2018 Management Science Laboratory Evidence on the Effects of Sponsorship on the Competitive Preferences of Men and Women By: Baldiga, Nancy R., and Katherine Baldiga Coffman Abstract—Sponsorship programs have been proposed as...
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Keywords:
Sean Silverthorne
- May 1982 (Revised April 1984)
- Case
Consolidated Foods Corp. (A)
Top management at Consolidated Foods was concerned about consumer complaints and threatened boycotts, some relating to television and print ad content and others relating to sponsorship of television programs thought to portray excessive sex or violence. Describes the...
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Goodpaster, Kenneth E. "Consolidated Foods Corp. (A)." Harvard Business School Case 382-158, May 1982. (Revised April 1984.)
- February 1995 (Revised November 1996)
- Case
MasterCard and World Championship Soccer
By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be...
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Keywords:
Credit Cards;
Marketing Strategy;
Multinational Firms and Management;
Advertising Campaigns;
Globalization;
Sports;
Financial Services Industry;
Sports Industry;
France;
United States
Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
- Awards
Workshop on Information Systems and Economics Best Student Paper Award
By: Shunyuan Zhang
Nominated with Magie Cheng for the 2021 Workshop on Information Systems and Economics (WISE) Best Student Paper Award for “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.”
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- 2023
- Working Paper
Incentivizing Innovation in Open Source: Evidence from the GitHub Sponsors Program
By: Annamaria Conti, Vansh Gupta, Jorge Guzman and Maria P. Roche
Open source is key to innovation, but we know little about how to incentivize
it. In this paper, we examine the impact of a program providing monetary
incentives to motivate innovators to contribute to open source. The Sponsors
program was introduced by GitHub in...
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Keywords:
Open Source Distribution;
Innovation and Invention;
Motivation and Incentives;
Technology Industry
Conti, Annamaria, Vansh Gupta, Jorge Guzman, and Maria P. Roche. "Incentivizing Innovation in Open Source: Evidence from the GitHub Sponsors Program." Harvard Business School Working Paper, No. 24-014, September 2023. (NBER Working Paper Series, No. 31668, September 2023.)
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new...
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Keywords:
Marketing Strategy;
Music Entertainment;
Advertising Campaigns;
Sports;
Advertising Industry;
Apparel and Accessories Industry;
Sports Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- February 2002 (Revised February 2002)
- Case
Roundabout Theatre Company, The (A)
Todd Haimes is the artistic director of the Roundabout, a nonprofit theatre. He must decide if he is willing to accept a large sponsorship from American Airlines and, in doing so, allow the airline to the name the Roundabout's new Broadway theatre. In making this...
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Keywords:
Business or Company Management;
Nonprofit Organizations;
Decision Making;
Financing and Loans;
Theater Entertainment;
Fine Arts Industry
Levy, Reynold, and Daniella Ballou. "Roundabout Theatre Company, The (A)." Harvard Business School Case 302-097, February 2002. (Revised February 2002.)
- 27 Jul 2021
- Cold Call Podcast
Mixing Sports and Money: Adidas and the Commercialization of the Olympics
- November 2005 (Revised May 2007)
- Case
HP Nanotech: Partnership with CNSI
Stan Williams, leading nanotech researcher at Hewlett Packard Laboratories, must decide whether to renew the firm's sponsorship of California NanoSystems Institute, spend the funds on internal R&D, or fund foreign universities. Illustrates the challenge of managing...
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Keywords:
Information Technology;
Partners and Partnerships;
Investment;
Collaborative Innovation and Invention;
Business and Community Relations;
Financial Strategy;
Technology Industry;
California
Fleming, Lee, Marie Thursby, and James Quinn. "HP Nanotech: Partnership with CNSI." Harvard Business School Case 606-045, November 2005. (Revised May 2007.)
- 20 Jul 2021
- News
How Adidas Helped Monetize the Olympics (Preview Video)
- 16 Jul 2021
- Video
How Adidas Helped Monetize the Olympics
- Video
Fadi Ghandour
Fadi Ghandour, founder of Dubai-based courier company Aramex and a leading entrepreneur in the Gulf, shares his view that businesses need to be activists for positive change. He provides the example of Aramex's...
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- 18 Nov 2016
- Blog Post
CPD Global Market Update: Singapore
corporate sponsorship of hackathons to help identify new and exciting internet-enabled ventures. There has been a flurry of recent high-profile mergers, with Lazada soon to be acquiring online grocery provider Redmart, and Alibaba now...
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Keywords:
All Industries
- 2019
- Working Paper
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 17 The Wintel Standards-based Platform
The purpose of this chapter is to use the theory of bottlenecks laid out in previous chapters to better understand the dynamics of an open standards-based platform. I describe how the Wintel platform evolved from 1990 through 2000 under joint sponsorship of Intel and...
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Keywords:
Open Platforms;
Bottlenecks;
Wintel Platform;
Disintermediation;
Information Infrastructure;
Applications and Software;
Business History;
Digital Platforms;
Computer Industry
Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 17 The Wintel Standards-based Platform." Harvard Business School Working Paper, No. 20-055, November 2019.
- December 2004 (Revised December 2005)
- Case
Nectar: Making Loyalty Pay
By: John A. Deighton
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics...
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Keywords:
Customer Focus and Relationships;
Business or Company Management;
Supply Chain Management;
Marketing Strategy;
Networks;
Marketing Channels;
Advertising Campaigns;
Outcome or Result;
Growth and Development;
Retail Industry;
Great Britain
Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)