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All HBS Web
(162)
- News (53)
- Research (89)
- Multimedia (6)
- Faculty Publications (54)
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- April 2007
- Case
The Boeing Company: Moonshine Shop
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in...
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Keywords:
History;
Business Model;
Saving;
Programs;
Creativity;
Corporate Entrepreneurship;
Research and Development;
Collaborative Innovation and Invention;
Business Processes;
Aerospace Industry
Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "The Boeing Company: Moonshine Shop." Harvard Business School Case 607-130, April 2007.
- April 2005
- Teaching Note
Boeing 787: The Dreamliner (TN)
By: Richard L. Nolan and Suresh Kotha
Teaching Note to (9-305-101).
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- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (F): 2002-2006
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (F): 2002-2006." Harvard Business School Supplement 707-452, September 2006. (Revised February 2010.)
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (E): 2001
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (E): 2001." Harvard Business School Supplement 707-451, September 2006. (Revised February 2010.)
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (D): 2000
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (D): 2000." Harvard Business School Supplement 707-450, September 2006. (Revised February 2010.)
- October 2019
- Supplement
Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes an issue with the batteries of Boeing’s 787 Dreamliner planes overheating and sometimes catching fire in 2013. The planes were grounded for several months until Boeing introduced new safety measures. The case also discusses a problem with cracks on...
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Keywords:
Product Development;
Air Transportation;
Projects;
Competition;
Safety;
Manufacturing Industry;
Air Transportation Industry;
United States;
Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)." Harvard Business School Supplement 720-383, October 2019.
- 2001
- Working Paper
Airbus vs. Boeing in Superjumbos: Credibility and Preemption
By: Benjamin C. Esty and Pankaj Ghemawat
In December 2000, Airbus formally committed to spend $12 billion to develop and launch a 555-seat superjumbo plane known as the A380. Prior to and after Airbus’ commitment, Boeing started and canceled several initiatives aimed at developing a “stretch jumbo” with...
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Esty, Benjamin C., and Pankaj Ghemawat. "Airbus vs. Boeing in Superjumbos: Credibility and Preemption." Harvard Business School Working Paper, No. 02-061, February 2002.
- April 1988 (Revised March 1991)
- Supplement
Boeing 767: From Concept to Production (B)
By: David A. Garvin
Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment.
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Keywords:
Production;
Change Management;
Product Development;
Product Marketing;
Situation or Environment;
Air Transportation Industry;
Manufacturing Industry
Garvin, David A. "Boeing 767: From Concept to Production (B)." Harvard Business School Supplement 688-041, April 1988. (Revised March 1991.)
- May 1988 (Revised November 1990)
- Case
Airbus vs. Boeing (B): The Storm Intensifies
Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm...
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Keywords:
Trade;
Policy;
Negotiation;
Competition;
Competitive Strategy;
Aerospace Industry;
United States
Salter, Malcolm S. "Airbus vs. Boeing (B): The Storm Intensifies." Harvard Business School Case 388-145, May 1988. (Revised November 1990.)
- June 2012
- Teaching Note
Boeing 737 Manufacturing Footprint: The Wichita Decision (TN)
By: Willy Shih and Margaret Pierson
- October 2019
- Supplement
Airbus vs. Boeing (K): New Partnerships (2018)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case...
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Keywords:
Product Development;
Air Transportation;
Projects;
Competition;
Partners and Partnerships;
Joint Ventures;
Manufacturing Industry;
Air Transportation Industry;
United States;
Europe;
Canada;
Brazil
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (K): New Partnerships (2018)." Harvard Business School Supplement 720-386, October 2019.
- September 1999 (Revised December 2000)
- Case
Boeing Company's Accounting for Executive Stock Compensation, The
By: Paul M. Healy and Jacob Cohen
Executive stock options are experiencing increased use and the Financial Accounting Standards Board is proposing changes in accounting in the United States.
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Healy, Paul M., and Jacob Cohen. "Boeing Company's Accounting for Executive Stock Compensation, The." Harvard Business School Case 100-031, September 1999. (Revised December 2000.)
- October 2019
- Supplement
Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus’ February 2019 announcement that it was ending production of the A380, with the last delivery scheduled for 2021. The announcement followed an order cancellation by Emirates, a major customer of the A380. The A380 had faced significant...
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Keywords:
Product Development;
Air Transportation;
Projects;
Competition;
Air Transportation Industry;
Manufacturing Industry;
United States;
Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)." Harvard Business School Supplement 720-387, October 2019.
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (C): Developments from 1996 to 1999
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (C): Developments from 1996 to 1999." Harvard Business School Supplement 707-449, September 2006. (Revised February 2010.)
- April 2001
- Teaching Note
Boeing Company's Accounting for Executive Stock Compensation, The
By: Paul M. Healy
Teaching Note for (9-100-031).
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Keywords:
United States
- May 1988 (Revised November 1990)
- Supplement
Airbus vs. Boeing (C): Steps Toward Dispute Resolution
Presents partial resolution of problem. Cites points still to be resolved in trade dispute between U.S. aircraft manufacturers and Airbus Industrie. To be used as a handout after discussion of the case.
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Keywords:
Trade;
Problems and Challenges;
Conflict and Resolution;
Aerospace Industry;
United States
Salter, Malcolm S. "Airbus vs. Boeing (C): Steps Toward Dispute Resolution." Harvard Business School Supplement 388-146, May 1988. (Revised November 1990.)
- March 2022
- Case
Boeing Commercial Airplanes: Industry Leadership Lost (Four Key Decisions)
By: Richard L. Nolan and Robert D Austin
- August 2023
- Supplement
Airbus vs. Boeing (O): Aiming towards Carbon-Free Flying (June 2023)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Airbus vs. Boeing (O): Aiming towards Carbon-Free Flying (June 2023)." Harvard Business School Supplement 724-378, August 2023.
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
Andreas Haas How Does an Organization Like Boeing Coordinate Work Under Intense Competitive Pressure? Our case study on Boeing this month unfolded in real time, leading up to a second critical glitch on one...
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- October 2019
- Supplement
Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the introduction of Airbus’ A350XWB (Xtra Wide Body) in 2015. It also describes Airbus and Boeing’s current endeavors in 2015, including Airbus’ development of the A330neo (new engine option) , Boeing’s work on the 737 MAX, and Boeing’s announcement...
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Keywords:
Product Development;
Air Transportation;
Projects;
Competition;
Manufacturing Industry;
Air Transportation Industry;
United States;
Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)." Harvard Business School Supplement 720-384, October 2019.