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Show Results For
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All HBS Web
(1,854)
- People (8)
- News (567)
- Research (806)
- Events (2)
- Multimedia (6)
- Faculty Publications (87)
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- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can...
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Keywords:
Customer Management;
Targeting;
Deep Exponential Families;
Probabilistic Machine Learning;
Cold Start Problem;
Customer Relationship Management;
Programs;
Consumer Behavior;
Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can...
View Details
Keywords:
Customer Management;
Targeting;
Deep Exponential Families;
Probabilistic Machine Learning;
Cold Start Problem;
Customer Relationship Management;
Customer Value and Value Chain;
Consumer Behavior;
Analytics and Data Science;
Mathematical Methods;
Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- 30 Aug 2010
- Research & Ideas
Turning Employees Into Problem Solvers
engagement on problem solving and of an organization-wide information campaign. First, the phenomenon of patient-safety information campaigns: Such campaigns increase the frequency of frontline workers' speaking up following an incident...
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- 04 Oct 2022
- Cold Call Podcast
Cold Call: Corporate Governance and Growth Strategy at Capital SAFI
- 26 Nov 2001
- Research & Ideas
How Toyota Turns Workers Into Problem Solvers
When HBS professor Steven Spear recently released an abstract on problem solving at Toyota, HBS Working Knowledge staffer Sarah Jane Johnston e-mailed off some questions. Spear not only answered the questions, but also asked some of his...
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- July 24, 2013
- Article
Family Business: How to Spot a Patriarch Problem
By: Josh Baron and Rob Lachenauer
In this article, the authors discuss the concept of a "problem patriarch" in family businesses, using the example of Carl, a successful leader who undermined the talent he hired. Carl started a struggling $10 million automotive parts distributor and turned it into a $2...
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Baron, Josh, and Rob Lachenauer. "Family Business: How to Spot a Patriarch Problem." Harvard Business Review (website) (July 24, 2013).
- 23 Jul 2001
- Research & Ideas
Sam Walton: Great From the Start
rent." Here was another economic factor which was going to make it difficult to use low prices as a competitive weapon. And there were more problems with the lease, serious problems, which it would take Walton another half decade to...
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- 10 Nov 2003
- Research & Ideas
A Fast Start on Your New Job
relationships to sustain them. Transitions also are times when small differences in a new leader's actions can have disproportionate impacts on results. Everyone is straining to take the leader's measure and people are forming opinions based on very little information....
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Keywords:
by Martha Lagace
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
As an entrepreneur, how confident are you that you fully understand your customer’s pain points or their job to be done? Entrepreneurs I first meet tend to start selling me on their solution before explaining the View Details
Keywords:
by Julia Austin
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away...
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Keywords:
Consumer Safety;
Public Safety;
Brand Attraction;
Risk Management;
Safe Environment Benefit;
Marketing Safety;
Global Brands;
Advertising;
Change Management;
Disruption;
Volatility;
Crime and Corruption;
Customers;
Music Entertainment;
Animation Entertainment;
Film Entertainment;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Problems and Challenges;
Safety;
Corporate Strategy;
Business Strategy;
Entertainment and Recreation Industry;
Tourism Industry;
Travel Industry;
United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 19 Sep 2018
- Sharpening Your Skills
Say Again? Uncommon Advice for Common Business Problems
their organizations—even the really, really good ones. Then out of the blue comes a Churchill. Should Industry Competitors Cooperate More to Solve World Problems? If industry competitors collaborated more, big world problems could View Details
Keywords:
by Sean Silverthorne
- 22 Feb 2022
- Research & Ideas
When Will the Hot Housing Market Finally Start to Cool?
problems and to do it in a sensible way and in a more sustainable way, these policies have to be taken on and examined. Where do we want people to live? Do we want people driving these hourlong commutes into a city? That’s not very...
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Keywords:
by Christine Pazzanese, Harvard Gazette
- 2021
- Article
Fair Algorithms for Infinite and Contextual Bandits
By: Matthew Joseph, Michael J Kearns, Jamie Morgenstern, Seth Neel and Aaron Leon Roth
We study fairness in linear bandit problems. Starting from the notion of meritocratic fairness introduced in Joseph et al. [2016], we carry out a more refined analysis of a more general problem, achieving better performance guarantees with fewer modelling assumptions...
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Joseph, Matthew, Michael J Kearns, Jamie Morgenstern, Seth Neel, and Aaron Leon Roth. "Fair Algorithms for Infinite and Contextual Bandits." Proceedings of the AAAI/ACM Conference on Artificial Intelligence, Ethics, and Society 4th (2021).
- February 6, 2024
- Article
Find the AI Approach That Fits the Problem You’re Trying to Solve
By: George Westerman, Sam Ransbotham and Chiara Farronato
AI moves quickly, but organizations change much more slowly. What works in a lab may be wrong for your company right now. If you know the right questions to ask, you can make better decisions, regardless of how fast technology changes. You can work with your technical...
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Westerman, George, Sam Ransbotham, and Chiara Farronato. "Find the AI Approach That Fits the Problem You’re Trying to Solve." Harvard Business Review Digital Articles (February 6, 2024).
- 14 Dec 2021
- Op-Ed
To Change Your Company's Culture, Don't Start by Trying to Change the Culture
performance management systems." Pain is part of the cost of successful knee surgery, but that doesn’t mean banging someone on the knee with a hammer is successful knee surgery. Culture is how a group does the things it does. It changes because people View Details
Keywords:
by Michael Beer
- 18 Jan 2021
- Book
How Thinking Like a Startup Helps Governments Solve More Problems
ones the private sector has decided they can’t solve on their own. The problems can be harder and more widespread. Lagace: What is an example of a public startup? Weiss: James Geurts, who started SOFWERX,...
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Keywords:
by Martha Lagace
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
discern online. HP Open Pix and Live Picture offer zoom technology. According to Forrester, Bloomingdale's and J. Crew are starting to use these technologies on their sites. Most online apparel sites plan to introduce zoom technology. A...
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- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
responsibility which goes with that.” The purpose of business, Gay said, was to make “a decent profit decently.” In the 111 years since then, many HBS alumni have taken the school’s emphasis on social responsibility to heart by attempting to effect societal change. A...
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- 01 Mar 2017
- Research & Ideas
A Good Thing Happens When Doctors Start Talking to Their Patients
difficulty is that doctors and hospitals usually do not bear the eventual downstream costs of shorter visits. “Because of the fragmented way we deliver and pay for care, no single provider internalizes the total cost of treating the patient,” he says. Entrepreneurial...
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- May 1993 (Revised January 1994)
- Case
Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant
By: Robert H. Hayes
Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the...
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Keywords:
Decision Choices and Conditions;
Production;
Cross-Cultural and Cross-Border Issues;
Emerging Markets;
Problems and Challenges;
Industrial Products Industry;
Mexico;
Alabama
Hayes, Robert H. Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant. Harvard Business School Case 693-121, May 1993. (Revised January 1994.)