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Show Results For
-
All HBS Web
(537)
- News (227)
- Research (206)
- Events (3)
- Multimedia (13)
- Faculty Publications (84)
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- 27 Sep 2021
- Research & Ideas
Managers, Your Employees Don’t Want to Be Facebook ‘Friends’
online—and which we don’t. First, the research team looked at 2014 Pew Research Center survey data, showing that two-thirds of professionals on Facebook say they’ve connected with colleagues online. Next, they surveyed 513 full-time...
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Keywords:
by Rachel Kim Raczka
- 2009
- Journal Article
Privacy in Online Social Networks: Empirical Evidence from Facebook
By: Frank Nagle and Lisa Singh
- 2022
- Article
Why Facebook and Twitter Opened the Door to NFTs
Kominers, Scott Duke. "Why Facebook and Twitter Opened the Door to NFTs." Bloomberg Opinion (January 25, 2022).
- October 2015
- Case
Facebook: The First Ten Years
By: Shane Greenstein, Marco Iansiti and Christine Snively
Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the...
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- Article
Facebook Is Right to Think 'Likes' Can Lead to Love
Kominers, Scott Duke. "Facebook Is Right to Think 'Likes' Can Lead to Love." Bloomberg Opinion (May 11, 2018).
- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
Network effects can provide an advantage Some products become more competitive the wider the network of customers. For instance, Facebook benefits from the wide user base that increases value for customers by allowing them to interact...
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by Michael Blanding
- 2014
- Working Paper
Amount and Diversity of Emotional Expression on Facebook Predicts Life Satisfaction around the World
By: A. Kogan, F. Zhang, R. Sun, E. Simon-Thomas, P. Piff, S. Fan, J. Gruber, J. Quoidbach, M. I. Norton, C. Gronin, P. Fleming, D. Keltner and A.W. Brooks
Kogan, A., F. Zhang, R. Sun, E. Simon-Thomas, P. Piff, S. Fan, J. Gruber, J. Quoidbach, M. I. Norton, C. Gronin, P. Fleming, D. Keltner, and A.W. Brooks. "Amount and Diversity of Emotional Expression on Facebook Predicts Life Satisfaction around the World." Working Paper, 2014.
- March 2023 (Revised June 2023)
- Case
Metaverse Wars
By: Andy Wu, David B. Yoffie and Matt Higgins
In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame...
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Keywords:
Metaverse;
Technology;
Virtual Reality;
Facebook;
Social Media;
Technological Innovation;
Internet and the Web;
Technology Adoption
Wu, Andy, David B. Yoffie, and Matt Higgins. "Metaverse Wars." Harvard Business School Case 723-431, March 2023. (Revised June 2023.)
- November 2017
- Editorial
Facebook, BlackRock, and the Case for Purpose-Driven Companies
By: George Serafeim
Purpose-driven companies have been shown to outperform their peers over the long term. But purpose-driven companies are also hard to come by. Why is that? Because purpose is costly. At the very least, it requires a credible commitment to that purpose. And credible...
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Keywords:
Facebook;
BlackRock;
Purpose;
Corporate Purpose;
ESG;
Short-termism;
Mission and Purpose;
Corporate Governance;
Leadership
Serafeim, George. "Facebook, BlackRock, and the Case for Purpose-Driven Companies." Harvard Business Review (website) (January 16, 2018).
- January 2015 (Revised May 2018)
- Case
$19B 4 txt app WhatsApp...omg!
By: David Collis, Ashley Hartman and Aakash Mehta
In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that...
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Keywords:
WhatsApp;
Facebook;
Mobile Messaging;
Social Network;
Acquisitions;
Value Added;
Strategy Alignment;
Monetization;
Social Platforms;
Technology;
Strategy;
Corporate Strategy;
Acquisition;
Communication Technology;
Social and Collaborative Networks;
Value Creation;
Social Media;
Applications and Software;
Digital Platforms;
Communications Industry;
Information Technology Industry
Collis, David, Ashley Hartman, and Aakash Mehta. "$19B 4 txt app WhatsApp...omg!" Harvard Business School Case 715-441, January 2015. (Revised May 2018.)
- April 2013 (Revised June 2018)
- Teaching Note
Amazon, Apple, Facebook, and Google 2018
By: John Deighton and Leora Kornfeld
Keywords:
Amazon;
Apple;
Facebook;
Google;
Online Platforms;
Marketing;
E-commerce;
Digital Platforms;
Digital Marketing
- March 2018 (Revised June 2018)
- Case
Knowledge Sharing at REMA 1000 (A)
By: Tatiana Sandino and Olivia Hull
A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and communication. Almost 90% of the workforce is engaged with the...
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Keywords:
Social Network;
Enterprise Social Media;
Facebook;
Workplace;
Social and Collaborative Networks;
Communication Technology;
Performance Improvement;
Organizational Culture;
Knowledge Sharing;
Social Media;
Retail Industry;
Norway
Sandino, Tatiana, and Olivia Hull. "Knowledge Sharing at REMA 1000 (A)." Harvard Business School Case 118-007, March 2018. (Revised June 2018.)
- June 2018
- Supplement
Knowledge Sharing at REMA 1000 (B)
By: Tatiana Sandino and Olivia Hull
Supplement to HBS No. 118-007, "Knowledge Sharing at REMA 1000 (A)." Chief Human Resources Officer Tore Høylie was proud of REMA 1000 (REMA)’s strong employee engagement with Workplace, Facebook’s corporate social media platform; however, some users complained that the...
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Keywords:
Social Network;
Enterprise Social Media;
Facebook;
Workplace;
Social and Collaborative Networks;
Communication Technology;
Problems and Challenges;
Social Media;
Retail Industry;
Norway
Sandino, Tatiana, and Olivia Hull. "Knowledge Sharing at REMA 1000 (B)." Harvard Business School Supplement 118-072, June 2018.
- February 2019 (Revised June 2019)
- Case
Where to Grow Next at Online Marketplace OLX
By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new...
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Keywords:
Online Marketplace;
Growth;
Customer Acquisition;
Facebook;
Two-sided Network;
E-commerce;
Classifieds;
Naspers;
Schibsted;
Innovation;
Startup;
Digital Platforms;
Internet and the Web;
Growth and Development Strategy;
Business Model;
Innovation and Invention;
Business Startups;
Decision Choices and Conditions;
Brazil
Teixeira, Thales, Leandro A. Guissoni, and Samy Dana. "Where to Grow Next at Online Marketplace OLX." Harvard Business School Case 519-064, February 2019. (Revised June 2019.)
- Editorial
What Mark Zuckerberg Understands About Corporate Purpose
By: George Serafeim
Keywords:
Leadership;
Facebook;
Corporate Purpose;
Mission;
Mission And Purpose;
Vision;
Employee Engagement;
Globalization;
Inclusion;
Capitalism
Serafeim, George. "What Mark Zuckerberg Understands About Corporate Purpose." Harvard Business Review (website) (February 22, 2017).
- 24 Apr 2018
- Op-Ed
Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks
crisis. Now, we have a new exemplar: Starbucks CEO Kevin Johnson. His response to the eviction of two African American men from a Starbucks store in Philadelphia will define for today’s leaders how to respond to crisis. Facebook founder...
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- 03 Mar 2014
- Research & Ideas
Facebook’s Future
recently celebrated its tenth anniversary, and for much of that time, Facebook's stunning growth—more than 1.2 billion users worldwide—has been the story. That said, the core Facebook functionalities have remained essentially unchanged...
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by Mikolaj Piskorski
- October 2019 (Revised January 2020)
- Case
Fixing Facebook: Fake News, Privacy, and Platform Governance
By: David Yoffie and Daniel Fisher
Mark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing—and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated...
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Keywords:
Platform;
Governance;
Privacy;
Internet and the Web;
Corporate Governance;
Ethics;
Business and Government Relations;
Strategy;
Digital Platforms;
Web Services Industry
Yoffie, David, and Daniel Fisher. "Fixing Facebook: Fake News, Privacy, and Platform Governance." Harvard Business School Case 720-400, October 2019. (Revised January 2020.)
- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
amesy SUMMING UP: Should Facebook Change Its Business Model? Facebook’s CEO, Mark Zuckerberg, received a great deal of advice from respondents to this month’s column. It included ideas that haven’t gained much attention in the press....
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- July 13, 2023
- Article
Threads Foreshadows a Big—and Surprising—Shift in Social Media
By: Scott Duke Kominers and Liang Wu
Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature...
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Keywords:
Decentralization;
Twitter;
Facebook;
Instagram;
Crypto Economy;
Blockchain;
Network;
Industrial Organization;
Competition;
Open Innovation;
Open Platforms;
Open Source Innovation;
Social Networks;
Social Media;
Applications and Software;
Information Technology Industry
Kominers, Scott Duke, and Liang Wu. "Threads Foreshadows a Big—and Surprising—Shift in Social Media." Harvard Business Review Digital Articles (July 13, 2023).