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All HBS Web
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- News (23)
- Research (33)
- Multimedia (5)
- Faculty Publications (12)
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Howard H. Stevenson
Howard H. Stevenson is Sarofim-Rock Baker Foundation Professor emeritus, former Senior Associate Dean, Director of Publishing, and Chair of the Harvard Business Publishing Company board. The Sarofim-Rock Chair was established in 1982 to provide a continuing base for research and teaching in the field of entrepreneurship. Professor Stevenson is its first incumbent. The program for entrepreneurial...
- February 2001 (Revised September 2005)
- Case
Howard Schultz and Starbucks Coffee Company
By: Nancy F. Koehn
Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments...
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Keywords:
Entrepreneurship;
Groups and Teams;
Brands and Branding;
Growth Management;
Employee Relationship Management;
Consumer Behavior;
Organizational Design;
Leadership Style;
Customer Relationship Management;
Competitive Advantage;
Vertical Integration;
Food and Beverage Industry
Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
- February 2001 (Revised September 2002)
- Teaching Note
Howard Schultz and Starbucks Coffee Company (TN)
By: Nancy F. Koehn and William Grundy
Teaching Note for (9-801-361).
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- January 8, 2013
- Blog Post
Howard Schultz Wants to Know: Are You a Bystander?
By: Nancy F. Koehn
Koehn, Nancy F. "Howard Schultz Wants to Know: Are You a Bystander?" Harvard Business Review Blogs (January 8, 2013). http://blogs.hbr.org/2013/01/hbr-90th-anniversary-gala/.
- June 2014
- Case
Starbucks Coffee Company: Transformation and Renewal
By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris
Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details
Keywords:
Howard Schultz;
Starbucks;
Transformation;
Turnaround;
Change;
Decision Making;
Entrepreneurship;
Growth and Development;
Leadership;
Organizations;
Problems and Challenges;
Risk and Uncertainty;
Strategy;
Value;
Consumer Products Industry;
Food and Beverage Industry;
Retail Industry;
North and Central America;
Europe;
Asia;
South America;
Middle East;
Latin America
Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014.
- June 2006 (Revised April 2007)
- Case
Howard Schultz: Building Starbucks Community
By: William W. George and Andrew N. McLean
In 2006, Howard Schultz reflects on his leadership at Starbucks in light of its continued growth plans. Provides information on the leadership development of the protagonist, tracing his youth and education, his early business career, his acquisition of Starbucks, and...
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Keywords:
Education;
Biography;
Leadership;
Leadership Development;
Leadership Style;
Growth and Development Strategy;
Personal Development and Career
George, William W., and Andrew N. McLean. "Howard Schultz: Building Starbucks Community." Harvard Business School Case 406-127, June 2006. (Revised April 2007.)
- June 2014 (Revised March 2016)
- Teaching Note
Starbucks Coffee Company: Transformation and Renewal
By: Nancy F. Koehn
Keywords:
General Management;
Corporate Change And Sustainability;
Turnaround;
Howard Schultz;
Leading Change;
Starbucks;
Change;
Decision Making;
Entrepreneurship;
Ethics;
Growth and Development;
Innovation and Invention;
Leadership;
Management;
Organizations;
Risk and Uncertainty;
Strategy;
Value;
Retail Industry;
Service Industry;
North and Central America;
Asia;
Europe;
South America
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
comfort, connection, and respect for its product and the communities Starbucks serves. CEO Howard Schultz has reignited Starbucks with innovative new offerings and by refocusing workers on the company's core...
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- March 24, 2015
- Article
Starbucks' 'Race Together' Campaign and the Upside of CEO Activism
By: Aaron Chatterji and Michael W. Toffel
When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing trend of "CEO activism." Despite the criticism of that particular initiative, CEO activism—from Shultz to Chick-Fil-A's...
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Keywords:
Leadership;
Social Issues;
Corporate Social Responsibility and Impact;
Communication Strategy;
Race
Chatterji, Aaron, and Michael W. Toffel. "Starbucks' 'Race Together' Campaign and the Upside of CEO Activism." Harvard Business Review (website) (March 24, 2015).
- February 2001 (Revised October 2002)
- Background Note
Entrepreneurial History: A Conceptual Overview
By: Nancy F. Koehn
Analyzes HBS cases on five entrepreneurs and the companies they built: Josiah Wedgwood, Henry Heinz, Marshall Field, Howard Schultz of Starbucks, and Michael Dell. These five cases and their accompanying teaching notes comprise a course module on entrepreneurial...
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Keywords:
Transition;
Demand and Consumers;
Competition;
Business History;
Entrepreneurship;
Customer Focus and Relationships;
Business Strategy;
Society
Koehn, Nancy F. "Entrepreneurial History: A Conceptual Overview." Harvard Business School Background Note 801-368, February 2001. (Revised October 2002.)
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other...
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Keywords:
Marketing;
Consumer Loyalty;
Local Vs. Global Branding;
Multi-national Brands;
Misleading and Fraudulent Advertising;
Customer Value and Value Chain;
Customer Satisfaction;
Globalized Economies and Regions;
Cross-Cultural and Cross-Border Issues;
Multinational Firms and Management;
Globalized Markets and Industries;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- January–February 2018
- Article
The New CEO Activists
By: Aaron K Chatterji and Michael W. Toffel
Though corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their...
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Keywords:
Government Policy;
Rights;
Leadership & Corporate Accountability;
Sustainability;
Leadership;
Corporate Accountability;
Policy;
Social Issues;
Communication Intention and Meaning;
United States
Chatterji, Aaron K., and Michael W. Toffel. "The New CEO Activists." Harvard Business Review 96, no. 1 (January–February 2018): 78–89. (Winner of the 2019 HBR Warren Bennis Prize as best 2018 HBR article on leadership. Featured in the HBR Ideacast podcast and an HBR Webinar.)
- June 2017
- Teaching Note
Project Sun Devil and Project Paris
By: Nori Gerardo Lietz and Alexander W. Schultz
Tony Lee is preparing to present a project to the investment committee of Howard Street Capital. He will be recommending an investment in Project Sun Devil, a high-quality 225-unit student housing rental property near Tempe, Arizona. Tony Lee will compete for capital...
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Keywords:
General Management;
Financial Analysis;
Return On Assets;
Accounting;
Performance Measurement;
Financial Ratios;
Return On Equity;
Financial Statements;
Profitability Analysis;
Portfolio Investment;
Portfolio Management;
Real Estate;
Property;
Investment Portfolio;
Investment Return;
Analysis;
Real Estate Industry;
United States
- 21 Apr 2015
- First Look
First Look: April 21
Campaign and the Upside of CEO Activism By: Chatterji, Aaron, and Michael Toffel Abstract—When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it...
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Keywords:
Carmen Nobel & Sean Silverthorne
- 02 Jan 2024
- What Do You Think?
Do Boomerang CEOs Get a Bad Rap?
A boomerang CEO typically can be reinstalled quickly and can hit the ground running, providing a timely solution to a problem. The CEO is a known entity to members of the board of directors who have to make the decision. They cite high-profile successful examples, such...
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Keywords:
by James Heskett
- 18 Aug 2022
- Op-Ed
Your Best Employees Are Burning Out: A Framework for Retaining Talent
experienced burnout differently. Organizations currently comprise multiple generations of employees simultaneously and must understand how each group may view any incentives companies provide to encourage people to stay at an organization. In June, Business Insider...
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Keywords:
by Hise Gibson and MaShon Wilson
- 24 Apr 2018
- Op-Ed
Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks
support of founder Howard Schultz and his team in Philadelphia. Zuckerberg did not seem to rely upon the wisdom of Chief Operating Officer Sheryl Sandberg or lead board director Susan Desmond-Hellmann....
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- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt...
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Keywords:
by Michael Blanding
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
growing pains in 2007, founder Howard Schultz realized its unique customer experience was broken. The State of Customer Service LeadershipThe economic future of the country is largely in the hands of those...
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- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
Starbucks' announcement that it will close 600 stores in the United States is a long-overdue admission that there are limits to growth. In February 2007, a leaked internal memo written by founder Howard View Details
- 10 Nov 2015
- Op-Ed
Authentic Leadership Rediscovered
getting honest feedback from their colleagues are essential elements of becoming authentic leaders. That’s what Starbucks’ Howard Schultz did in coping with the severe challenges of his youth. It is also...
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Keywords:
by Bill George