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All HBS Web
(2,264)
- People (3)
- News (264)
- Research (1,436)
- Events (14)
- Multimedia (13)
- Faculty Publications (851)
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- Article
'Paradigms Lost': On Theory and Method in Research in Marketing
By: Rohit Deshpandé
Deshpandé, Rohit. "'Paradigms Lost': On Theory and Method in Research in Marketing." Journal of Marketing 47, no. 4 (Fall 1983): 101–110.
- 06 Sep 2006
- Lessons from the Classroom
Mixing Students and Scientists in the Classroom
niche." His on-going research at HBS synthesizes elements of history, sociology, business, and statistics. In the classroom, Fleming has carved out a place for himself helping students from diverse disciplines learn to work together...
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- Article
Gathering Data for Archival, Field, Survey, and Experimental Accounting Research
By: Robert Bloomfield, Mark W. Nelson and Eugene F. Soltes
In the published proceedings of the first Journal of Accounting Research Conference, Vatter (1966) lamented that “Gathering direct and original facts is a tedious and difficult task, and it is not surprising that such work is avoided.” For the 50th JAR Conference,...
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Keywords:
Archival;
Data;
Experiment;
Empirical Methods;
Field Study;
Analytics and Data Science;
Surveys;
Financial Reporting
Bloomfield, Robert, Mark W. Nelson, and Eugene F. Soltes. "Gathering Data for Archival, Field, Survey, and Experimental Accounting Research." Journal of Accounting Research 54, no. 2 (May 2016): 341–395.
- June 2006 (Revised March 2007)
- Teaching Note
Polyphonic HMI: Mixing Music and Math
By: Anita Elberse
- Article
From Words to Pixels: Text and Image Mining Methods for Service Research
By: Francisco Villarroel Ordenes and Shunyuan Zhang
Ordenes, Francisco Villarroel, and Shunyuan Zhang. "From Words to Pixels: Text and Image Mining Methods for Service Research." Journal of Service Management 30, no. 5 (2019): 593–620.
- Forthcoming
- Article
The Case Study as an Academic Methodology
By: David J. Collis
Pankaj Ghemawat made contributions to the strategy field with his application of case research as an academic methodology.
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- August 2005 (Revised September 2006)
- Case
Polyphonic HMI: Mixing Music and Math
By: Anita Elberse, Jehoshua Eliashberg and Julian Villanueva
In 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical...
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Keywords:
Forecasting and Prediction;
Music Entertainment;
Business History;
Leadership;
Marketing Strategy;
Strategic Planning;
Problems and Challenges;
Mathematical Methods;
Entertainment and Recreation Industry
Elberse, Anita, Jehoshua Eliashberg, and Julian Villanueva. "Polyphonic HMI: Mixing Music and Math." Harvard Business School Case 506-009, August 2005. (Revised September 2006.) (Spanish version also available.)
- June 2012 (Revised July 2012)
- Case
Business-driven Research at IBM Research India
By: Willy Shih, Margaret Pierson, Pankaj Agarwal, Diego Medicina and Juan Prajogo
What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from...
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Keywords:
R&D;
Computer Services Industries;
IT R&D;
Internet;
Web-enabled Application;
Technological Planning;
Emerging Technologies;
Information Technology;
Internet and the Web;
Research and Development;
Projects;
Practice;
India
Shih, Willy, Margaret Pierson, Pankaj Agarwal, Diego Medicina, and Juan Prajogo. "Business-driven Research at IBM Research India ." Harvard Business School Case 612-076, June 2012. (Revised July 2012.)
- August 1991
- Background Note
Marketing Research
Summarizes and synthesizes materials in the following notes: Marketing Situation Assessment, Marketing Research: An Overview of Research Methods, and Research Methods in Marketing: Survey Research.
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Keywords:
Marketing
Sultan, Fareena. "Marketing Research." Harvard Business School Background Note 592-013, August 1991.
- Winter 1988
- Article
Towards a Redefinition of OD: A Critique of Research Focus and Method
By: Michael Beer
Beer, Michael. "Towards a Redefinition of OD: A Critique of Research Focus and Method." Academy of Management OD Newsletter (Winter 1988), 13–16.
- 2013
- Article
The Strategic Fitness Process: A Collaborative Action Research Method for Developing Organizational Prototypes and Dynamic Capabilities
By: Michael Beer
Organizations underperform and sometimes fail because their leaders are unable to learn the unvarnished truth from relevant stakeholders about how the design and behavior of the organization is misaligned with its goals and strategy. The Strategic Fitness Process (SFP)...
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Keywords:
Organization Alignment;
Dynamic Capabilities;
Organization Design;
Organizational Prototyping;
Organizational Silence;
Organizational Learning;
Organizational Change and Adaptation;
Strategic Planning;
Organizational Design
Beer, Michael. "The Strategic Fitness Process: A Collaborative Action Research Method for Developing Organizational Prototypes and Dynamic Capabilities." Journal of Organization Design 2, no. 1 (2013).
- 2022
- Article
Data Poisoning Attacks on Off-Policy Evaluation Methods
By: Elita Lobo, Harvineet Singh, Marek Petrik, Cynthia Rudin and Himabindu Lakkaraju
Off-policy Evaluation (OPE) methods are a crucial tool for evaluating policies in high-stakes domains such as healthcare, where exploration is often infeasible, unethical, or expensive. However, the extent to which such methods can be trusted under adversarial threats...
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Lobo, Elita, Harvineet Singh, Marek Petrik, Cynthia Rudin, and Himabindu Lakkaraju. "Data Poisoning Attacks on Off-Policy Evaluation Methods." Proceedings of the Conference on Uncertainty in Artificial Intelligence (UAI) 38th (2022): 1264–1274.
- 1979
- Chapter
Research Methods and Data Analysis: The Challenge of Knowing How to Do What About Why
By: T. M. Amabile and W. DeJong
- 05 Sep 2008
- What Do You Think?
Is Case Method Instruction Due for an Overhaul?
set of packaged data available on which to base the decision. Research outside the case may be discouraged; there may not be time for it in a curriculum packed with cases designed to encourage students to acquire decision making habits....
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- 02 May 2022
- What Do You Think?
Can the Case Method Survive Another Hundred Years?
the School thinking that they can begin the transition to retirement by “lecturing” in the classroom. It also requires adaptability on the part of instructors moving between HBS and other schools, including schools that either don’t emphasize the case View Details
- 08 Oct 2018
- Working Paper Summaries
Developing Theory Using Machine Learning Methods
- Research Summary
Research overview
By: Michael Luca
The growth of consumer review websites over the past decade has revolutionized the way in which consumers learn about product quality. The centrality of information to consumer welfare has also been underscored in public policy debates, where quality disclosure has...
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- October 1991
- Background Note
Market Research
By: Robert J. Dolan
Describes the major classes of market research. Provides students with an overview of methods available enabling them to select the proper set for their purposes.
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Dolan, Robert J. "Market Research." Harvard Business School Background Note 592-034, October 1991.
- January 2017
- Article
Impact Evaluation Methods in Public Economics: A Brief Introduction to Randomized Evaluations and Comparison with Other Methods
By: Dina Pomeranz
Recent years have seen a large expansion in the use of rigorous impact evaluation techniques. Increasingly, public administrations are collaborating with academic economists and other quantitative social scientists to apply such rigorous methods to the study of public...
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Pomeranz, Dina. "Impact Evaluation Methods in Public Economics: A Brief Introduction to Randomized Evaluations and Comparison with Other Methods." Special Issue on Expanding the Frontier of Behavioral Public Economics. Public Finance Review 45, no. 1 (January 2017): 10–43. (Published early online November 5, 2015. Spanish version available by clicking on "Details.")