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All HBS Web
(4,010)
- People (14)
- News (1,465)
- Research (1,315)
- Events (31)
- Multimedia (58)
- Faculty Publications (768)
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- April 2006 (Revised October 2008)
- Case
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical...
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Keywords:
Entrepreneurship;
Government and Politics;
Goals and Objectives;
Marketing Strategy;
Partners and Partnerships;
Value Creation;
New York (city, NY)
Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
- October 2013 (Revised June 2014)
- Case
Demarketing Soda in New York City
By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of...
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Keywords:
Soda;
Public Health;
Business And Public Policy;
Obesity;
Business and Government Relations;
Public Sector;
Strategy;
Marketing Strategy;
Marketing;
Health;
City;
Food and Beverage Industry;
New York (city, NY)
Quelch, John A., Margaret L. Rodriguez, Carin-Isabel Knoop, and Christine Snively. "Demarketing Soda in New York City." Harvard Business School Case 514-003, October 2013. (Revised June 2014.)
- August 2007 (Revised April 2008)
- Teaching Note
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
Keywords:
Marketing
- March 2014 (Revised May 2014)
- Teaching Note
Demarketing Soda in New York City
By: John A. Quelch
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of...
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- August 1998
- Supplement
New York City Investment Fund, Video
By: James E. Austin and Rosabeth M. Kanter
Austin, James E., and Rosabeth M. Kanter. "New York City Investment Fund, Video." Harvard Business School Video Supplement 399-508, August 1998.
- May 2005
- Article
The New York City High School Match
By: Atila Abdulkadiroglu, Parag A. Pathak and Alvin E. Roth
Keywords:
Education
Abdulkadiroglu, Atila, Parag A. Pathak, and Alvin E. Roth. "The New York City High School Match." American Economic Review 95, no. 2 (May 2005).
- October 1971 (Revised November 1977)
- Case
Addiction Control in New York City (A)
Russell, John R., and Robert Svensk. "Addiction Control in New York City (A)." Harvard Business School Case 372-095, October 1971. (Revised November 1977.)
- December 2019
- Supplement
Dreaming of a New York City Restaurant (C)
By: Lena G. Goldberg and Michael S. Kaufman
Goldberg, Lena G., and Michael S. Kaufman. "Dreaming of a New York City Restaurant (C)." Harvard Business School Supplement 320-060, December 2019.
- 2014
- Case
New York City Department of Parks and Recreation
By: Y. Grushka-Cockayne
Grushka-Cockayne, Y. "New York City Department of Parks and Recreation." University of Virginia, Darden School of Business Case UVA-QA-0815, 2014.
- December 2019
- Supplement
Dreaming of a New York City Restaurant (B)
By: Lena G. Goldberg and Michael S. Kaufman
Goldberg, Lena G., and Michael S. Kaufman. "Dreaming of a New York City Restaurant (B)." Harvard Business School Supplement 320-059, December 2019.
- December 2019
- Case
Dreaming of a New York City Restaurant (A)
By: Lena G. Goldberg and Michael S. Kaufman
Goldberg, Lena G., and Michael S. Kaufman. "Dreaming of a New York City Restaurant (A)." Harvard Business School Case 320-058, December 2019.
- 2002
- Case
New York Times Digital
By: Vijay Govindarajan and Chris Trimble
In 1995, the New York Times launched New York Times Digital, a new venture dedicated to building a profitable business focused on distributing news context in multimedia format online. In implementing the venture, the company created a unit that was quite distinct...
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Keywords:
Online Technology;
Corporate Entrepreneurship;
Newspapers;
Business Startups;
Journalism and News Industry;
Journalism and News Industry
Govindarajan, Vijay, and Chris Trimble. "New York Times Digital." 2002. (Case No. 2-0006.)
- August 2007
- Case
New York Magazine
By: Guhan Subramanian and David Chen
Describes the events surrounding the sale of New York Magazine to Bruce Wasserstein in 2003. Wasserstein's last-second cash bid of $55 million surprised other potential buyers and allowed him to win ownership of the magazine.
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- June 1991 (Revised February 2005)
- Case
Rise of the New York Port
Discusses urban rivalry and the growth of New York City early in the nineteenth century.
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McCraw, Thomas K. "Rise of the New York Port." Harvard Business School Case 391-242, June 1991. (Revised February 2005.)
- September 2005 (Revised June 2012)
- Case
New Songdo City
By: Arthur I Segel, Brandon Blaser, Gerardo Garza, Albert Kim, John Richard and Andrew Murphy
The government of South Korea has chosen John Hynes and Gale International to construct New Songdo City. This is an entirely new city, about the size of Boston, between the new Incheon airport and the capital of Seoul. The proposed city is the government's attempt to...
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Keywords:
Buildings and Facilities;
Urban Development;
Construction;
Design;
Climate Change;
South Korea
Segel, Arthur I., Brandon Blaser, Gerardo Garza, Albert Kim, John Richard, and Andrew Murphy. "New Songdo City." Harvard Business School Case 206-019, September 2005. (Revised June 2012.)
- February 2012 (Revised January 2013)
- Case
The New York Times Paywall
On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper...
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Kumar, Vineet, Bharat Anand, Sunil Gupta, and Felix Oberholzer-Gee. "The New York Times Paywall." Harvard Business School Case 512-077, February 2012. (Revised January 2013.)
- July 2013 (Revised September 2013)
- Case
New York City: Bloomberg's Strategy for Economic Development
By: Michael E. Porter, Christian H.M. Ketels and Jorge Ramirez-Vallejo
Traces the economic development of New York City from its founding in the 17th century through 2012. Focuses on the decisions made by New York City officials, past and present, highlighting the challenges of economic development at the city level. Enables deep...
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Keywords:
History;
Development Economics;
Industry Clusters;
Policy;
Government Administration;
Financial Crisis;
Growth and Development Strategy
Porter, Michael E., Christian H.M. Ketels, and Jorge Ramirez-Vallejo. "New York City: Bloomberg's Strategy for Economic Development." Harvard Business School Case 714-404, July 2013. (Revised September 2013.)
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.
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Keywords:
Advertising Campaigns;
Measurement and Metrics;
Media;
Public Opinion;
Valuation;
Media and Broadcasting Industry;
New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
- 2003
- Book
The Monied Metropolis: New York City and the Consolidation of the American Bourgeoisie, 1850–1896
By: Sven Beckert
This book, first published in 2001, is a comprehensive history of the most powerful group in the nineteenth-century United States: New York City's economic elite. This small and diverse group of Americans accumulated unprecedented economic, social, and political power,...
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Beckert, Sven. The Monied Metropolis: New York City and the Consolidation of the American Bourgeoisie, 1850–1896. Paperback ed. Cambridge University Press, 2003.