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Show Results For
-
All HBS Web
(7,544)
- People (37)
- News (1,656)
- Research (4,423)
- Events (35)
- Multimedia (56)
- Faculty Publications (2,887)
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- April 2004 (Revised November 2005)
- Teaching Note
Microsoft: Positioning the Tablet PC (TN)
By: Youngme E. Moon
Teaching Note to (9-502-051).
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- May 16, 2010
- Article
Collaboration Necessary for Positive Change
By: Bill George
George, Bill. "Collaboration Necessary for Positive Change." Star Tribune (Minneapolis) (May 16, 2010).
- Article
Make Your Weak Position Strong
By: Deepak Malhotra
Malhotra, Deepak. "Make Your Weak Position Strong." Negotiation 8, no. 7 (July 2005).
- 3 Jul 2013
- Lecture
Design Options and Positive Risk
- February 1982 (Revised October 1985)
- Background Note
U.S. Position in Ocean Shipping
Meyer, John R. "U.S. Position in Ocean Shipping." Harvard Business School Background Note 682-071, February 1982. (Revised October 1985.)
- August 2006 (Revised February 2009)
- Case
Tanishq: Positioning to Capture the Indian Woman's Heart
By: Das Narayandas and Kerry Herman
The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been...
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Keywords:
Customers;
Brands and Branding;
Product Positioning;
Segmentation;
Apparel and Accessories Industry;
India
Narayandas, Das, and Kerry Herman. "Tanishq: Positioning to Capture the Indian Woman's Heart." Harvard Business School Case 507-025, August 2006. (Revised February 2009.)
- January 2004 (Revised May 2004)
- Background Note
Strategy and Positioning in Professional Service Firms
By: Ashish Nanda
This case provides a definition of strategy, distinguishes between corporate and practice strategy, and discusses how and why developing and implementing strategy for professional service firms is different from developing and implementing strategy for commercial...
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Nanda, Ashish. "Strategy and Positioning in Professional Service Firms." Harvard Business School Background Note 904-060, January 2004. (Revised May 2004.)
- 7 Mar 2013
- Keynote Speech
Positive Risk and the Innovation Commons
- 2012
- Report
Sweden's Position in the Global Economy
By: Christian H.M. Ketels
In the spring of 2012, the Swedish economy is, as many of its peers, facing a difficult and uncertain economic environment. While these challenges are real, the Swedish economy looks much better prepared to deal with them than many of its peers. Following its own...
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Keywords:
Economy;
Financial Crisis;
Government and Politics;
Policy;
Globalization;
Competitive Advantage;
Sweden
Ketels, Christian H.M. "Sweden's Position in the Global Economy." Globaliseringsforum Rapport, Entreprenörskapsforum, Stockholm, Sweden, 2012.
- 07 Dec 2009
- Research & Ideas
Government’s Positive Role in Kick-Starting Entrepreneurship
entrepreneurship and venture capital, the actions of any one group are likely to have positive spillovers—or, in the language of economics, "externalities"—for their peers. It is in these types of settings that the government...
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- September 2005 (Revised April 2006)
- Background Note
Market Segmentation, Target Market Selection, and Positioning
By: Miklos Sarvary and Anita Elberse
Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning.
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Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.)
- 22 Jun 2013 - 23 Jun 2013
- Conference Presentation
Positive Risk and the Innovation Commons
- October 1985
- Background Note
Statement of Changes in Financial Position
By: David F. Hawkins
Hawkins, David F. "Statement of Changes in Financial Position." Harvard Business School Background Note 186-075, October 1985.
- 27 Apr 2012
- Working Paper Summaries
Putting Integrity into Finance: A Purely Positive Approach
Keywords:
by Werner Erhard & Michael C. Jensen
- October 3, 2014
- Guest Column
Finding the Positives in Your Failures
By: Christopher G. Myers
Myers, Christopher G. "Finding the Positives in Your Failures." Inc.com (October 3, 2014).
- 2012
- Working Paper
Putting Integrity into Finance: A Purely Positive Approach
By: Werner Erhard and Michael C. Jensen
We summarize our new positive theory of integrity that has no normative content, and argue that there are large gains from putting integrity into finance—into both the theory and practice of finance. We define integrity as being whole and complete and unbroken. We...
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Erhard, Werner, and Michael C. Jensen. "Putting Integrity into Finance: A Purely Positive Approach." Harvard Business School Working Paper, No. 12-074, April 2012. (NBER Working Paper Series, No. 19986, April 2014.)
- Article
Choice Architects Reveal a Bias Toward Positivity and Certainty
By: David P. Daniels and Julian Zlatev
Biases influence important decisions, but little is known about whether and how individuals try to exploit others’ biases in strategic interactions. Choice architects—that is, people who present choices to others—must often decide between presenting choice sets with...
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Keywords:
Nudges;
Biases;
Strategic Decision Making;
Social Influence;
Choice Architects;
Choice Architecture;
Reflection Effect;
Certainty Effect;
Loss Aversion;
Decision Making;
Risk and Uncertainty;
Power and Influence
Daniels, David P., and Julian Zlatev. "Choice Architects Reveal a Bias Toward Positivity and Certainty." Organizational Behavior and Human Decision Processes 151 (March 2019): 132–149.
- July 2010
- Case
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara...
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Keywords:
Product Positioning;
Marketing Communications;
Product Launch;
Consumer Behavior;
Pharmaceutical Industry;
United States
Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
- October 2012
- Supplement
Vodafone's Position in the Wireless Telecom Industry in 2001
By: Juan Alcacer
Instructors may use the supplementary material "Vodafone's Position in the Wireless Telecom Industry in 2001" to demonstrate noticeable differences across countries in terms of: (1) WTP (suggested by the striking differences in ARPU); (2) payment methods (pre-paid vs....
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Keywords:
Telecommunications;
Information Technology;
Mobile and Wireless Technology;
Telecommunications Industry;
Japan
Alcacer, Juan. "Vodafone's Position in the Wireless Telecom Industry in 2001." Harvard Business School PowerPoint Supplement 713-437, October 2012.