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- 10 Feb 2003
- Research & Ideas
Commodity Busters: Be a Price Maker, Not a Price Taker
with beating Microsoft. His battle was futile. He left the company as Novell began a long downward slide. The fighter pilot mentality of several U.S. airlines led to a price war in which billions of dollars were lost. Even in small...
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by Benson P. Shapiro
- 04 Apr 2018
- Research & Ideas
Smart Cities are Complicated and Costly: Here's How to Build Them
Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely...
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- September–October 2021
- Article
Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb
By: Shunyuan Zhang, Nitin Mehta, Param Singh and Kannan Srinivasan
We study the effect of Airbnb’s smart-pricing algorithm on the racial disparity in the daily revenue earned by Airbnb hosts. Our empirical strategy exploits Airbnb’s introduction of the algorithm and its voluntary adoption by hosts as a quasi-natural experiment. Among...
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Keywords:
Smart Pricing;
Pricing Algorithm;
Machine Bias;
Discrimination;
Racial Disparity;
Social Inequality;
Airbnb Revenue;
Revenue;
Race;
Equality and Inequality;
Prejudice and Bias;
Price;
Mathematical Methods;
Accommodations Industry
Zhang, Shunyuan, Nitin Mehta, Param Singh, and Kannan Srinivasan. "Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb." Marketing Science 40, no. 5 (September–October 2021): 813–820.
- June 2022 (Revised August 2022)
- Case
Dollar Tree: Breaking the Buck
By: Jill Avery and Marco Bertini
For thirty-five years, Dollar Tree, a discount retail chain selling general merchandise, had held its fixed price point steady, pricing all of its household items, food, stationery, books, seasonal items, gifts, toys, and clothing that made up its diverse and...
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Keywords:
Retailing;
Pricing;
Pricing Strategy;
Discount Retailing;
Discount Store;
Marketing;
Brands and Branding;
Marketing Strategy;
Price;
Inflation and Deflation;
Consumer Behavior;
Retail Industry;
United States
Avery, Jill, and Marco Bertini. "Dollar Tree: Breaking the Buck." Harvard Business School Case 522-091, June 2022. (Revised August 2022.)
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to...
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Keywords:
Retail;
Retailing;
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Amazon;
Amazon.com;
Sales;
Digital Marketing;
Internet and the Web;
Business Model;
Retail Industry;
Consumer Products Industry;
Fashion Industry;
Advertising Industry;
Battery Industry;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Distribution Industry;
Electronics Industry;
Food and Beverage Industry;
United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 09 Mar 2022
- Research & Ideas
War in Ukraine: Soaring Gas Prices and the Return of Stagflation?
are already seeing higher prices at the pump, for one thing—and in some areas, those prices could spike even higher, says Harvard Business School Professor Rawi Abdelal. Abdelal, HBS’s Herbert F. Johnson...
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- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
on rapid rotations. New research considers the wisdom of frequent assortment rotation in cases in which a retailer has many new varieties of a product to sell—nine different silver necklaces, say, or 17 different toaster ovens. Is it View Details
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
price most observers found generous. The debacle cost both the chairman and president of Quaker their jobs and hastened the end of Quaker's independent existence (it's now a unit of PepsiCo). But that's not the end of the story. In...
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- 07 Aug 2015
- Research & Ideas
Obama’s Clean Power Plan: Can Nuclear Power Beat the Global Threat of Coal?
evolution, he analogizes them to mainframes, minicomputers, and microprocessor-based systems, respectively. Lassiter talks about the promise of next-generation nuclear power, and introduces some of the key players in the field. "If you could burn thorium and uranium,...
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- 17 Feb 2003
- Research & Ideas
Rating Fund Managers by the Company They Keep
data helping managers, it depends on how they use it. The most obvious application is for managers to try to copy their more skilled colleagues. This could be an effective strategy, and lead to more efficiently priced stocks, if markets...
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by Ann Cullen
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
theoretical model that looks beyond its idiosyncratic elements. Looking at prices alone is insufficient to look at the relative viability of globally standardized vs. locally customized products.— Pankaj Ghemawat The case concerns STAR...
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by Martha Lagace
- July 2012 (Revised April 2014)
- Case
Research In Motion: The Mobile OS Platform War
By: Alan MacCormack, Brian Dunn and Chris F. Kemerer
The case describes competition in the market for smart phones in the US, and the position of one player, Research In Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor...
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Keywords:
Innovation;
Product Development;
Technology Strategy;
Platform Strategy;
Software;
Hardware;
Technological Innovation;
Innovation Strategy;
Information Infrastructure;
Mobile and Wireless Technology;
Digital Platforms;
Applications and Software;
Telecommunications Industry;
Technology Industry;
Canada;
United States
MacCormack, Alan, Brian Dunn, and Chris F. Kemerer. "Research In Motion: The Mobile OS Platform War." Harvard Business School Case 613-001, July 2012. (Revised April 2014.)
- 2010
- Book
The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance
By: Marshall Fisher and Ananth Raman
Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain...
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Keywords:
Profit;
Knowledge Use and Leverage;
Logistics;
Supply Chain Management;
Mathematical Methods;
Retail Industry
Fisher, Marshall, and Ananth Raman. The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance. Harvard Business Press, 2010.
- April 2021
- Case
Transforming BlackBerry: From Smartphones to Software
By: Ranjay Gulati and Nicole Tempest Keller
On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business...
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Keywords:
Pivot;
Managing Change;
Turnaround;
Smartphone;
Change Management;
Leading Change;
Transformation;
Organizational Change and Adaptation;
Digital Platforms;
Change;
Information Infrastructure;
Applications and Software;
Competitive Strategy;
Cybersecurity;
Technology Industry;
Transportation Industry;
Canada
Gulati, Ranjay, and Nicole Tempest Keller. "Transforming BlackBerry: From Smartphones to Software." Harvard Business School Case 421-052, April 2021.
- 25 May 2021
- Research & Ideas
White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?
uncovered a problem that prevented greater racial equity gains: Black hosts were 41 percent less likely than white hosts to take advantage of the smart pricing application. And for the Black hosts who didn’t...
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- December 2018 (Revised May 2021)
- Background Note
Making UK Energy Smarter
By: John R. Wells and Benjamin Weinstock
This case describes the history of the United Kingdom's domestic energy industry and the country's efforts to create a more competitive, greener, and distributed power sector. On July 24, 2017, the United Kingdom government and the industry regulator, the Office of Gas...
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Keywords:
Energy Policy;
Regulation;
Energy Markets;
Subsidies;
Oligopolistic Competition;
Barriers To Entry;
Wholesale;
Electric Vehicle;
Batteries;
Energy Storage;
Competition Policy;
Energy;
Policy;
Renewable Energy;
Governing Rules, Regulations, and Reforms;
Vertical Integration;
Competition;
Market Entry and Exit;
Disruption;
Energy Industry;
United Kingdom
Wells, John R., and Benjamin Weinstock. "Making UK Energy Smarter." Harvard Business School Background Note 719-438, December 2018. (Revised May 2021.)
- 04 Feb 2014
- First Look
First Look: February 4
by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization. At Kodak, for example, CEO George Fisher attempted to move the company into the digital era in...
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Sean Silverthlorne
- 29 May 2007
- First Look
First Look: May 29, 2007
and the special demographic composition of the refugees to determine the prices and quantities that characterize the market. An awareness of the dynamics of the refugee camp economy has important implications for practitioners and...
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Martha Lagace
- June 2012 (Revised March 2014)
- Case
Best Buy in Crisis
By: John R. Wells and Galen Danskin
In June 2012, Best Buy was in crisis. In 1996, Best Buy overtook Circuit City as the world's leader in consumer electronics retailing; however, 18 years later, Best Buy now found this position threatened. With $51 billion in revenues, it was still the biggest CE...
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Keywords:
Change Management;
Decision Choices and Conditions;
Forecasting and Prediction;
Competitive Strategy;
Ethics;
Management Teams;
Consumer Products Industry;
Electronics Industry;
Retail Industry
Wells, John R., and Galen Danskin. "Best Buy in Crisis ." Harvard Business School Case 713-403, June 2012. (Revised March 2014.)
- October 2013
- Article
Consulting on the Cusp of Disruption
By: Clayton M. Christensen, Dina Wang and Derek C. M. van Bever
Consulting fundamental business model has not changed in more than 100 years: very smart outsiders go into organizations for a finite period of time and recommend solutions for the most difficult problems confronting their clients. But at traditional...
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Christensen, Clayton M., Dina Wang, and Derek C. M. van Bever. "Consulting on the Cusp of Disruption." Harvard Business Review 91, no. 10 (October 2013): 106–114.