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Show Results For
-
All HBS Web
(238)
- People (1)
- News (58)
- Research (85)
- Multimedia (3)
- Faculty Publications (41)
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- 13 Mar 2018
- First Look
March 13, 2018
February 2018 Management Science Laboratory Evidence on the Effects of Sponsorship on the Competitive Preferences of Men and Women By: Baldiga, Nancy R., and Katherine Baldiga Coffman Abstract—Sponsorship programs have been proposed as...
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Keywords:
Sean Silverthorne
- 2023
- Working Paper
Incentivizing Innovation in Open Source: Evidence from the GitHub Sponsors Program
By: Annamaria Conti, Vansh Gupta, Jorge Guzman and Maria P. Roche
Open source is key to innovation, but we know little about how to incentivize
it. In this paper, we examine the impact of a program providing monetary
incentives to motivate innovators to contribute to open source. The Sponsors
program was introduced by GitHub in...
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Keywords:
Open Source Distribution;
Innovation and Invention;
Motivation and Incentives;
Technology Industry
Conti, Annamaria, Vansh Gupta, Jorge Guzman, and Maria P. Roche. "Incentivizing Innovation in Open Source: Evidence from the GitHub Sponsors Program." Harvard Business School Working Paper, No. 24-014, September 2023. (NBER Working Paper Series, No. 31668, September 2023.)
- February 2002 (Revised February 2002)
- Case
Roundabout Theatre Company, The (A)
Todd Haimes is the artistic director of the Roundabout, a nonprofit theatre. He must decide if he is willing to accept a large sponsorship from American Airlines and, in doing so, allow the airline to the name the Roundabout's new Broadway theatre. In making this...
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Keywords:
Business or Company Management;
Nonprofit Organizations;
Decision Making;
Financing and Loans;
Theater Entertainment;
Fine Arts Industry
Levy, Reynold, and Daniella Ballou. "Roundabout Theatre Company, The (A)." Harvard Business School Case 302-097, February 2002. (Revised February 2002.)
- November 2005 (Revised May 2007)
- Case
HP Nanotech: Partnership with CNSI
Stan Williams, leading nanotech researcher at Hewlett Packard Laboratories, must decide whether to renew the firm's sponsorship of California NanoSystems Institute, spend the funds on internal R&D, or fund foreign universities. Illustrates the challenge of managing...
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Keywords:
Information Technology;
Partners and Partnerships;
Investment;
Collaborative Innovation and Invention;
Business and Community Relations;
Financial Strategy;
Technology Industry;
California
Fleming, Lee, Marie Thursby, and James Quinn. "HP Nanotech: Partnership with CNSI." Harvard Business School Case 606-045, November 2005. (Revised May 2007.)
- May 1982 (Revised April 1984)
- Case
Consolidated Foods Corp. (A)
Top management at Consolidated Foods was concerned about consumer complaints and threatened boycotts, some relating to television and print ad content and others relating to sponsorship of television programs thought to portray excessive sex or violence. Describes the...
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Goodpaster, Kenneth E. "Consolidated Foods Corp. (A)." Harvard Business School Case 382-158, May 1982. (Revised April 1984.)
- February 1995 (Revised November 1996)
- Case
MasterCard and World Championship Soccer
By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be...
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Keywords:
Credit Cards;
Marketing Strategy;
Multinational Firms and Management;
Advertising Campaigns;
Globalization;
Sports;
Financial Services Industry;
Sports Industry;
France;
United States
Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
- 27 Jul 2021
- Cold Call Podcast
Mixing Sports and Money: Adidas and the Commercialization of the Olympics
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new...
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Keywords:
Marketing Strategy;
Music Entertainment;
Advertising Campaigns;
Sports;
Advertising Industry;
Apparel and Accessories Industry;
Sports Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- 2019
- Working Paper
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 17 The Wintel Standards-based Platform
The purpose of this chapter is to use the theory of bottlenecks laid out in previous chapters to better understand the dynamics of an open standards-based platform. I describe how the Wintel platform evolved from 1990 through 2000 under joint sponsorship of Intel and...
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Keywords:
Open Platforms;
Bottlenecks;
Wintel Platform;
Disintermediation;
Information Infrastructure;
Applications and Software;
Business History;
Digital Platforms;
Computer Industry
Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 17 The Wintel Standards-based Platform." Harvard Business School Working Paper, No. 20-055, November 2019.
- December 2004 (Revised December 2005)
- Case
Nectar: Making Loyalty Pay
By: John A. Deighton
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics...
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Keywords:
Customer Focus and Relationships;
Business or Company Management;
Supply Chain Management;
Marketing Strategy;
Networks;
Marketing Channels;
Advertising Campaigns;
Outcome or Result;
Growth and Development;
Retail Industry;
Great Britain
Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
- May 2006 (Revised November 2006)
- Case
Willa Seldon at Tides Center (A)
By: Linda A. Hill and Emily Stecker
Willa Seldon, an African-American woman with 16 years of for-profit experience, was hired as executive director of Tides Center, a nonprofit in San Francisco, CA. Tides Center was a fiscal sponsor dedicated to supporting individuals and groups working toward social...
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Keywords:
For-Profit Firms;
Nonprofit Organizations;
Transition;
Change Management;
Leadership Style;
Performance;
Customer Satisfaction;
San Francisco
Hill, Linda A., and Emily Stecker. "Willa Seldon at Tides Center (A)." Harvard Business School Case 406-072, May 2006. (Revised November 2006.)
- November 2003 (Revised January 2005)
- Case
San Francisco Giants
By: William A. Sahlman and Elizabeth Kind
Larry Baer, executive vice-president and COO, was eager to improve profitability for the San Francisco Giants baseball team. Over the last few years, the Giants have had a number of successes. They successfully built the first privately financed ball park in over 30...
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Keywords:
Buildings and Facilities;
Business or Company Management;
Success;
Sports;
Sports Industry;
San Francisco
Sahlman, William A., and Elizabeth Kind. "San Francisco Giants." Harvard Business School Case 804-092, November 2003. (Revised January 2005.)
- July 2015 (Revised January 2020)
- Case
Horst Dassler, Adidas, and the Commercialization of Sport
By: Geoffrey Jones, Michael Norris and Sophi Kim
The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous...
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Keywords:
Corruption;
Economic History;
Business History;
Entertainment;
Business;
Strategy;
Media;
Digital Technology;
Blockbuster;
Superstar;
Film;
Television;
Music;
Publishing;
Performing Arts;
Nightlife;
Crime and Corruption;
Entrepreneurship;
Globalization;
History;
Sports;
Apparel and Accessories Industry;
Consumer Products Industry;
Fashion Industry;
Sports Industry;
Germany;
South America;
Europe;
Asia;
North and Central America
Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
- July 2006 (Revised October 2006)
- Case
Lenovo: Building A Global Brand
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Information Infrastructure;
Global Strategy;
Acquisition;
Brands and Branding;
Manufacturing Industry;
Computer Industry;
China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.)
- September 2016 (Revised April 2020)
- Case
Dwyane Wade
By: Anita Elberse and Jennifer Schoppe
In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American...
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Keywords:
Branding;
Fashion;
Superstar;
Celebrity Endorsement;
Innovation;
Creative Industries;
Talent;
General Management;
Sports;
Entertainment;
Brands and Branding;
Marketing;
Management;
Strategy;
Personal Development and Career;
Consumer Products Industry;
Fashion Industry;
Sports Industry;
China
Elberse, Anita, and Jennifer Schoppe. "Dwyane Wade." Harvard Business School Case 517-035, September 2016. (Revised April 2020.)
- September 2006 (Revised December 2007)
- Case
Go Red For Women: Raising Heart Health Awareness
By: V. Kasturi Rangan and Marie Bell
In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go...
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Keywords:
Philanthropy and Charitable Giving;
Marketing Communications;
Social Marketing;
Nonprofit Organizations;
Social and Collaborative Networks
Rangan, V. Kasturi, and Marie Bell. "Go Red For Women: Raising Heart Health Awareness." Harvard Business School Case 507-026, September 2006. (Revised December 2007.)
- January 2008
- Case
Lenovo: Building A Global Brand (Multimedia case)
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Information Infrastructure;
Global Strategy;
Acquisition;
Brands and Branding;
Manufacturing Industry;
Computer Industry;
China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (Multimedia case)." Harvard Business School Multimedia/Video Case 508-703, January 2008.
- 30 Apr 2009
- Working Paper Summaries
Earnings Quality and Ownership Structure: The Role of Private Equity Sponsors
- August 2017
- Case
Hacking Heroin
By: Mitchell Weiss and Sarah Mehta
"Hacking Heroin" was the first hackathon that Annie Rittgers, founder of Cincinnati-based 17a, had organized or even attended. "There will continue to be a lot of preventable overdose deaths and wasted potential if the opioid crisis continues unabated," she said....
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Keywords:
Public Entrepreneurship;
Hackathon;
Heroin;
Opioids;
Crowdsourcing;
Public Sector;
Entrepreneurship;
Innovation and Invention;
Collaborative Innovation and Invention;
Health Pandemics;
Public Administration Industry;
Health Industry;
Ohio;
Cincinnati
Weiss, Mitchell, and Sarah Mehta. "Hacking Heroin." Harvard Business School Case 818-010, August 2017.