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- All HBS Web (480)
- Faculty Publications (67)
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- 2015
- Working Paper
The Business Model: Nature and Benefits
By: Ramon Casadesus-Masanell and John Heilbron
This paper considers the nature of the business model and its strategic relevance to negotiations. We elaborate a substantive definition of the business model as decisions enforced by the authority of the firm; this definition enables the analysis of business models...
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Keywords:
Business Models;
Value Capture;
Value-Based Business Strategy;
Ambivalent Value;
Business Model;
Negotiation Deal
Casadesus-Masanell, Ramon, and John Heilbron. "The Business Model: Nature and Benefits." Harvard Business School Working Paper, No. 15-089, May 2015. (Revised June 2015.)
- May 2016
- Case
OPET: Precision Marketing in Uncertain Times
By: Rajiv Lal, Esel Çekin and Eren Kuzucu
During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in...
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Keywords:
Customer Satisfaction;
Customer Service;
Emerging Market;
Focusing On Customers;
Competition;
Turkey;
Loyalty Program;
Marketing Strategy;
Downstream Distribution;
Customer Relationship Management;
Energy Industry;
Turkey
Lal, Rajiv, Esel Çekin, and Eren Kuzucu. "OPET: Precision Marketing in Uncertain Times." Harvard Business School Case 516-087, May 2016.
- September 2015
- Case
Hexion/Apollo's Courtship of Huntsman Corporation (A)
By: Lena G. Goldberg and Danielle V. Holland
In July 2007, after several failed attempts to acquire Huntsman Corporation, Hexion/Apollo prevailed in a bidding war for the company and signed a definitive merger agreement. Apollo had down bid Huntsman during previous attempts to acquire the company, and Huntsman...
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Keywords:
Fiduciary Outs;
Topping Rights;
Revlon Duties;
Solvency Opinions;
Reverse Termination Fees;
Litigation Strategy;
Law
Goldberg, Lena G., and Danielle V. Holland. "Hexion/Apollo's Courtship of Huntsman Corporation (A)." Harvard Business School Case 316-028, September 2015.
- April 2007 (Revised November 2007)
- Case
Bankinter: Growing Through Small and Medium Enterprises
Surveys the overall sequence of processes needed for the success of a strategy based on customer analytics. In particular, it charts the formulation and implementation of this strategy by a Spanish bank that decided to expand into the Small and Medium Enterprises (SME)...
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Keywords:
Customer Relationship Management;
Data and Data Sets;
Knowledge Acquisition;
Growth and Development Strategy;
Organizational Change and Adaptation;
Organizational Culture;
Segmentation;
Banking Industry;
Spain
Martinez-Jerez, Francisco de Asis, and Joshua Bellin. "Bankinter: Growing Through Small and Medium Enterprises." Harvard Business School Case 107-075, April 2007. (Revised November 2007.)
- March 1999 (Revised June 2004)
- Case
United States Agency for International Development (USAID): Campfire Program in Zimbabwe
By: V. Kasturi Rangan and Jay Sinha
Raises the issue of customer definition in economic development. Because of the multiple stakeholders and their varying interests, understanding where and how value is created is critical to understanding the customer.
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Keywords:
Customer Focus and Relationships;
Development Economics;
Marketing Strategy;
Programs;
Business and Stakeholder Relations;
Value Creation;
Zimbabwe;
United States
Rangan, V. Kasturi, and Jay Sinha. "United States Agency for International Development (USAID): Campfire Program in Zimbabwe." Harvard Business School Case 599-090, March 1999. (Revised June 2004.)
- 05 Jul 2017
- Research & Ideas
Are Stockbrokers Illegally Leaking Confidential Information to Favored Clients?
to the news of a new 13D. As the authors explain in the paper, “activists’ target companies tend to experience significant price changes once the activists’ strategies are released.” In other words, the stock price of the target company...
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- August 28, 2019
- Article
How to Make Your Sales Forecasts More Accurate
By: Lou Shipley
Companies need consistently accurate sales forecasts — but unfortunately they are rare. That’s because many companies fail to align their sales and marketing departments, and that alignment is a prerequisite for forecast accuracy. Companies can achieve better alignment...
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Shipley, Lou. "How to Make Your Sales Forecasts More Accurate." Harvard Business Review Digital Articles (August 28, 2019).
- 2016
- Working Paper
Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition
By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971), attempts to...
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Keywords:
Competitive Advantage
Pisano, Gary P. "Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition." Harvard Business School Working Paper, No. 16-146, June 2016.
- Article
A Better Way to Assess Managerial Performance
Total shareholder return (TSR) has become the definitive metric for gauging performance. Unlike accounting measures such as revenue growth or earnings per share that reflect the past, TSR is based on share price and thus captures investor expectations of what will...
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Keywords:
Total Shareholder Return;
Buybacks;
Core Operating Shareholder Return;
Management;
Operations;
Performance;
Measurement and Metrics
Desai, Mihir, Mark Egan, and Scott Mayfield. "A Better Way to Assess Managerial Performance." Harvard Business Review 100, no. 2 (March–April 2022): 134–141.
- February 2018
- Case
Montes Calcados: A Step Ahead
By: James L. Heskett and James T. Kindley
Montes Calçados (MC) is a well-known "fast-fashion" Brazilian manufacturer of casual, but fashionable, shoes for women aged 18–35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at...
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Keywords:
Brands and Branding;
Distribution Channels;
Growth and Development Strategy;
Marketing Strategy;
Global Range;
Apparel and Accessories Industry;
Retail Industry
Heskett, James L., and James T. Kindley. "Montes Calcados: A Step Ahead." Harvard Business School Brief Case 918-513, February 2018.
- December 2016
- Article
Impact Investing: A Brief History
By: Brian Trelstad
Over the last decade, impact investing has become an increasingly-discussed topic in the realms of both business and public policy. Impact investors are motived by a desire to advance social or environmental goals and an intuition that pursuing two goals at once -...
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Trelstad, Brian. "Impact Investing: A Brief History." Capitalism and Society 11, no. 2 (December 2016).
- October 2017
- Article
Toward a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition
By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971, The Concept...
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Keywords:
Business Admnistration;
Market Structure;
Firm Structure;
Market Efficiency;
Competency and Skills;
Organizational Structure;
Strategy
Pisano, Gary P. "Toward a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition." Industrial and Corporate Change 26, no. 5 (October 2017): 747–762.
- August 2004 (Revised September 2005)
- Case
Canyon Ranch
By: Lynda M. Applegate and Gabriele Piccoli
How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch...
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Keywords:
Customer Relationship Management;
Information Technology;
Growth and Development Strategy;
Competitive Strategy;
Experience and Expertise;
Analytics and Data Science;
Customization and Personalization
Applegate, Lynda M., and Gabriele Piccoli. "Canyon Ranch." Harvard Business School Case 805-027, August 2004. (Revised September 2005.)
- August 2016 (Revised June 2018)
- Teaching Note
VMD Medical Imaging Center
By: Susanna Gallani and Eva Labro
VMD Medical Imaging Center addresses a number of issues related to the role of costing systems in organizations and the challenges impacting their design and maintenance as the organization grows and develops over time. This teaching note begins by offering detailed...
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- 29 May 2012
- First Look
First Look: May 29
defines an explicitly formulated "strategy" as the smallest set of choices and decisions sufficient to guide all other choices and decisions, which formally captures the idea of strategy as a plan boiled down to its most...
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Keywords:
Sean Silverthorne
- 2015
- Working Paper
A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition
By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971), attempts to...
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Pisano, Gary P. "A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition." Harvard Business School Working Paper, No. 16-036, September 2015.
- 08 Jul 2008
- First Look
First Look: July 8, 2008
and practice are discussed. Download the revised paper: http://www.hbs.edu/research/pdf/08-080.pdf PublicationsShould You Invest in the Long Tail? Author:Anita Elberse Periodical:HBS Centennial Issue. Harvard Business Review 86, nos. 7/8 (July-August 2008): 88-96...
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Keywords:
Martha Lagace
- June 2001 (Revised October 2001)
- Case
Netonomy
A new software product enables wireless telcos to offer a self-service customer service solution, lowering costs and improving service levels. Discusses the definition of good self-service. Examines how the company should prioritize its growth opportunities and what...
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Keywords:
Internet and the Web;
Service Delivery;
Applications and Software;
Globalization;
Customer Focus and Relationships;
Growth and Development Strategy;
Information Technology Industry;
Service Industry
Hallowell, Roger H., and Helen E Clement. "Netonomy." Harvard Business School Case 801-462, June 2001. (Revised October 2001.)
- 2017
- Working Paper
Cluster Mapping as a Tool for Development
By: Christian H.M. Ketels
This report builds on the foundational work on cluster mapping that Prof. Michael E. Porter has led at the Institute for Strategy and Competitiveness (ISC), Harvard Business School over the last two decades. He launched the U.S. Cluster Mapping Initiative in the late...
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Ketels, Christian H.M. "Cluster Mapping as a Tool for Development." Working Paper, June 2017.
- December 2000 (Revised January 2001)
- Background Note
Promise of Functional Foods, The
By: Ray A. Goldberg, Carin-Isabel Knoop and Laure Mougeot Stroock
This case presents a definition of functional foods or nutraceuticals (food or food ingredients that could provide a health benefit beyond the traditional nutrients they contain), a description of some of the major obstacles to their commercialization and...
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Keywords:
Food;
Private Sector;
Public Sector;
Health;
Product Development;
Production;
Commercialization;
Food and Beverage Industry;
Pharmaceutical Industry
Goldberg, Ray A., Carin-Isabel Knoop, and Laure Mougeot Stroock. "Promise of Functional Foods, The." Harvard Business School Background Note 901-013, December 2000. (Revised January 2001.)