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- July 2023
- Technical Note
Agricultural Innovation and Sustainability in the Netherlands
By: Willy C. Shih, Michael W. Toffel, Kelsey Carter, Jennifer Godfrey, Rafaella Mazza and Katrina Yeh
This note describes some of the most significant agricultural innovations in the Netherlands, their drivers, environmental performance implications, some challenges facing the sector, and the potential replicability of these innovations to other contexts.
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Keywords:
Agricultural;
Decarbonization;
Farming;
Agribusiness;
Science;
Research and Development;
Climate Change;
Environmental Sustainability;
Innovation and Invention;
Agriculture and Agribusiness Industry;
Netherlands
Shih, Willy C., Michael W. Toffel, Kelsey Carter, Jennifer Godfrey, Rafaella Mazza, and Katrina Yeh. "Agricultural Innovation and Sustainability in the Netherlands." Harvard Business School Technical Note 624-021, July 2023.
- January 2021
- Article
'Mobile'izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability
By: Shawn A. Cole and A. Nilesh Fernando
We examine the role of management in agricultural productivity by evaluating a mobile-phone based agricultural advice service provided to farmers in India. Demand for advice is high, and advice changes practices, increasing yields in cumin (28%) and cotton (8.6% for a...
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Keywords:
Agricultural Extension;
Informational Inefficiencies;
Technology Adoption;
Agribusiness;
Information;
Mobile Technology;
India
Cole, Shawn A., and A. Nilesh Fernando. "'Mobile'izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability." Economic Journal 131, no. 633 (January 2021): 192–219.
- December 2004 (Revised May 2005)
- Case
Nestle: Sustainable Agriculture Initiative
Swiss food giant Nestle attempts to improve the performance of its suppliers of agricultural commodities to raise quality, lower costs, and contribute to sustainable development. Its initiatives focus first on coffee, cocoa, and milk. Nestle managers assert that the...
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Keywords:
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Social Issues;
Business and Community Relations;
Corporate Strategy;
Agribusiness;
Supply Chain Management;
Marketing Strategy;
Value Creation;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry
Reinhardt, Forest L. "Nestle: Sustainable Agriculture Initiative." Harvard Business School Case 705-018, December 2004. (Revised May 2005.)
- March 2013
- Teaching Note
Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV) (TN)
By: Ray A. Goldberg and Matthew Preble
In December 2012, Hans Jöhr, Nestlé's head of corporate agriculture, was preparing to meet with the company's board of directors to discuss its vision for the future related to sustainable agriculture. Nestlé's continued success depended on its ability to access the...
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- March 2024
- Case
Lemonade Crypto Climate Coalition: Navigating Innovation and Sustainability in Agricultural Insurance
By: Marco Di Maggio
Di Maggio, Marco. "Lemonade Crypto Climate Coalition: Navigating Innovation and Sustainability in Agricultural Insurance ." Harvard Business School Case 224-058, March 2024.
- July 2000 (Revised April 2001)
- Case
Agricultural Biotechnology and its Regulation
In the United States, genetically modified corn and soybeans are now widely grown and consumed. In Europe, however, they have been dubbed "Frankenstein foods," shunned by packaged food manufacturers, and subjected to a host of governmental restrictions. This case...
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Keywords:
Agribusiness;
Genetics;
Governing Rules, Regulations, and Reforms;
Corporate Strategy;
Trade;
Law;
Goods and Commodities;
Safety;
Environmental Sustainability;
Government and Politics;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Europe;
United States
Reinhardt, Forest L. "Agricultural Biotechnology and its Regulation." Harvard Business School Case 701-004, July 2000. (Revised April 2001.)
- March 2014
- Module Note
Implementing Environmentally Sustainable Operations
Keywords:
Sustainability;
Sustainability Management;
Sustainability Reporting;
Sustainable Supply Chains;
Sustainable Operations;
Environment;
Environmental And Social Sustainability;
Environmental Management;
Environmental Operations;
Environmental Performance;
Environmental Policy;
Environmental Protection;
Environmental Strategy;
Environmental Regulation;
Operations Management;
Operations Strategy;
Supply Chain Management;
Operations;
Supply Chain;
Business Processes;
Corporate Social Responsibility and Impact;
Performance Evaluation;
Performance Improvement;
Safety;
Social Enterprise;
Quality;
Production;
Working Conditions;
Animal-Based Agribusiness;
Buildings and Facilities;
Agriculture and Agribusiness Industry;
Apparel and Accessories Industry;
Biotechnology Industry;
Construction Industry;
Manufacturing Industry
Toffel, Michael W. "Implementing Environmentally Sustainable Operations." Harvard Business School Module Note 613-090, March 2014.
- October 1999
- Case
Agricultural Biotechnology Brief, 1999
By: Forest L. Reinhardt and Jennifer Burns
Keywords:
Business and Government Relations;
Environmental Sustainability;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry
Reinhardt, Forest L., and Jennifer Burns. "Agricultural Biotechnology Brief, 1999." Harvard Business School Case 700-066, October 1999.
- January 2016 (Revised February 2016)
- Course Overview Note
The Sustainable Core: Operations Management
By: Michael W. Toffel and L. Beril Toktay
This note is designed to help faculty embed environmental sustainability content into their core Operations Management course at the MBA or undergraduate level. It can also be used to identify cases with environmental content that can be used in operations electives...
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Keywords:
Environmental Management;
Operations Management;
Sustainable Operations;
Environmental Regulation;
Operations;
Supply Chain;
Supply Chain Management;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
Food and Beverage Industry;
Construction Industry;
Forest Products Industry;
Retail Industry
Toffel, Michael W., and L. Beril Toktay. "The Sustainable Core: Operations Management." Harvard Business School Course Overview Note 616-022, January 2016. (Revised February 2016.)
- December 1986 (Revised March 1987)
- Case
Chiapas: Reconciling Agriculture and Ecology
By: Ray A. Goldberg and Juan Enriquez-Cabot
Goldberg, Ray A., and Juan Enriquez-Cabot. "Chiapas: Reconciling Agriculture and Ecology." Harvard Business School Case 587-089, December 1986. (Revised March 1987.)
- December 2012 (Revised August 2013)
- Case
Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)
By: Ray A. Goldberg and Lorin A. Fries
Corporate Head of Agriculture Hans Jöhr's mind raced in anticipation of the executive board meeting that afternoon. Jöhr recognized the meeting as a key opportunity to strategize far into the future, reexamining how his team's efforts in sustainable agricultural...
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Keywords:
Agribusiness;
Value Creation;
Quality;
Supply Chain Management;
Social Issues;
Environmental Sustainability;
Problems and Challenges;
Growth and Development Strategy;
Agriculture and Agribusiness Industry;
Health Industry
Goldberg, Ray A., and Lorin A. Fries. "Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)." Harvard Business School Case 913-406, December 2012. (Revised August 2013.)
- December 2011 (Revised November 2012)
- Case
Sustainable Tea at Unilever
By: Rebecca M. Henderson and Frederik Nellemann
Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market...
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Keywords:
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Marketing;
Agriculture and Agribusiness Industry
Henderson, Rebecca M., and Frederik Nellemann. "Sustainable Tea at Unilever." Harvard Business School Case 712-438, December 2011. (Revised November 2012.)
- Article
Making Small Farms More Sustainable—and Profitable
By: Lino Dias, Robert S. Kaplan and Harmanpreet Singh
Smallholder farms provide a large proportion of food supply in developing economies, but 40% of these farmers live on less than U.S.$2/day and their deforestation produces environmental degradation. With a rapidly growing global population, it is imperative to improve...
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Keywords:
Small Farms;
Sustainable Agriculture;
Agribusiness;
Developing Countries and Economies;
Environmental Sustainability
Dias, Lino, Robert S. Kaplan, and Harmanpreet Singh. "Making Small Farms More Sustainable—and Profitable." Harvard Business Review Digital Articles (August 24, 2021).
- December 2021
- Case
Bunge: Building a Sustainable Future?
By: Forest Reinhardt, David E. Bell, Pedro Levindo and Ruth Costas
Bunge, one of the world’s leading agribusiness traders and processors, strives to comply with its commitment to having a deforestation-free value chain by 2025 while it considers potential new business growth areas. After a complex turnaround, which involved one of the...
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Keywords:
Deforestation;
Value Chain;
Agribusiness;
Values and Beliefs;
Growth and Development Strategy;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Financial Strategy;
Agriculture and Agribusiness Industry
Reinhardt, Forest, David E. Bell, Pedro Levindo, and Ruth Costas. "Bunge: Building a Sustainable Future?" Harvard Business School Case 522-007, December 2021.
- December 2022 (Revised February 2023)
- Case
Marfrig's Quest for Sustainable Beef
By: Jose B. Alvarez, Pedro Levindo and Ruth Costas
Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the...
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Keywords:
Agribusiness;
Animal-Based Agribusiness;
Plant-Based Agribusiness;
Acquisition;
Family Business;
Communication Strategy;
Environmental Management;
Climate Change;
Environmental Regulation;
Environmental Sustainability;
Bonds;
Food;
Global Strategy;
Goods and Commodities;
Government and Politics;
Political Elections;
Leading Change;
Marketing;
Product Marketing;
Product Positioning;
Supply Chain;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Business and Government Relations;
Business and Stakeholder Relations;
Partners and Partnerships;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competitive Strategy;
Corporate Strategy;
Diversification;
Expansion;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Brazil;
Latin America;
Argentina;
Uruguay;
North America;
United States;
Europe;
Asia;
China
Alvarez, Jose B., Pedro Levindo, and Ruth Costas. "Marfrig's Quest for Sustainable Beef." Harvard Business School Case 523-073, December 2022. (Revised February 2023.)
- August 2022 (Revised October 2022)
- Case
Sian Flowers: Fresher by Sea?
By: Willy C. Shih, Michael W. Toffel and Pippa Tubman Armerding
The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its...
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Keywords:
Supply Chain;
Supply Chains;
Sustainability;
Sustainable Agriculture;
Sustainability Reporting;
Carbon Emissions;
Supply Chain Management;
Quality;
Ship Transportation;
Cost Management;
Agriculture and Agribusiness Industry;
Africa;
Kenya;
Netherlands;
Europe
Shih, Willy C., Michael W. Toffel, and Pippa Tubman Armerding. "Sian Flowers: Fresher by Sea?" Harvard Business School Case 623-008, August 2022. (Revised October 2022.)
- December 2013 (Revised April 2014)
- Case
Seeding Growth in the Democratic Republic of the Congo
By: Ray Goldberg, Carin-Isabel Knoop and Djordjija Petkoski
By 2013, the agricultural sector in the Democratic Republic of the Congo (DRC) had long suffered from war, political instability, and dilapidated infrastructure. A country with 75 million inhabitants and the second lowest GDP per capita in the world in 2011, the DRC's...
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Keywords:
National Agricultural Investment Plan (PNIA);
Developing Agriculture;
World Bank;
Poverty Reduction;
Special Economic Zones (SEZs);
Small-scale Farmers;
Agricultural Business Parks;
Agriculture Reform;
Agribusiness;
Economic Growth;
Infrastructure;
Agriculture and Agribusiness Industry;
Africa;
Congo, Democratic Republic of the
Goldberg, Ray, Carin-Isabel Knoop, and Djordjija Petkoski. "Seeding Growth in the Democratic Republic of the Congo." Harvard Business School Case 914-401, December 2013. (Revised April 2014.)
- May 2023
- Supplement
Sian Flowers: Fresher by Sea - Video Supplement
By: Willy C. Shih
The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its...
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Keywords:
Supply Chain;
Supply Chains;
Sustainability;
Sustainable Agriculture;
Sustainability Reporting;
Carbon Emissions;
Supply Chain Management;
Quality;
Ship Transportation;
Cost Management;
Agriculture and Agribusiness Industry;
Africa;
Kenya;
Netherlands;
Europe
Shih, Willy C. "Sian Flowers: Fresher by Sea - Video Supplement." Harvard Business School Multimedia/Video Supplement 623-713, May 2023.
- September 2013 (Revised March 2022)
- Case
Olam: Building a Sustainable Supply Chain in Côte d'Ivoire
By: V. Kasturi Rangan and Nina Ann George
Describes Olam's development of a sustainable cotton supply chain in Côte d'Ivoire, West Africa. Key dilemma for its managers: feasibility of introducing tractor technology for improving yield.
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Keywords:
Economic Development;
Technology Usage;
Development Economics;
Agribusiness;
Technology Adoption;
Supply Chain;
Agriculture and Agribusiness Industry;
Africa;
Côte d'Ivoire
Rangan, V. Kasturi, and Nina Ann George. "Olam: Building a Sustainable Supply Chain in Côte d'Ivoire." Harvard Business School Case 514-018, September 2013. (Revised March 2022.)
- December 2014 (Revised August 2015)
- Case
Muñoz Group: Sustaining Global Vertical Integration Through Innovation
By: Jose B. Alvarez and Annelena Lobb
Muñoz Group, which supplied supermarket chains and food distribution chains around the world with fruit, flowers, juice and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Muñoz had to choose the best way to achieve profit goals and provide his company...
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Keywords:
Innovation;
Supply Chain;
Retail;
Agribusiness Industry;
Globalized Firms and Management;
Supply Chain Management;
Competitive Advantage;
Vertical Integration;
Profit;
Innovation and Invention;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
North and Central America
Alvarez, Jose B., and Annelena Lobb. "Muñoz Group: Sustaining Global Vertical Integration Through Innovation." Harvard Business School Case 515-011, December 2014. (Revised August 2015.)