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- News (15)
- Research (21)
- Multimedia (2)
- Faculty Publications (10)
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- November 2015 (Revised February 2016)
- Case
Lipman: Vertical Integration in Fresh Tomatoes
By: José B. Alvarez and Carin-Isabel Knoop
Lipman, the largest open field fresh tomato grower and marketer in the United States, has been successfully pursuing an aggressive strategy of acquisitions over the last several years. End-market consolidation in the retail space has driven vertical integration in the...
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Keywords:
Tomatoes;
Fresh Produce;
Vertical Integration;
Agribusiness;
Agriculture and Agribusiness Industry;
United States;
Cuba;
Central America
Alvarez, José B., and Carin-Isabel Knoop. "Lipman: Vertical Integration in Fresh Tomatoes." Harvard Business School Case 516-053, November 2015. (Revised February 2016.)
- February 2018 (Revised March 2018)
- Case
Kickstarting Tomato Jos in Nigeria
By: Sophus A. Reinert and Risa Kavalercik
In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the...
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Keywords:
Nigeria;
Entrepreneurs;
Import Substitution;
China In Africa;
Killer Tomato Paste;
Mira Mehta;
Tomato Jos;
Developing Countries and Economies;
Social Entrepreneurship;
Cross-Cultural and Cross-Border Issues;
Government Legislation;
Business History;
Emerging Markets;
Business and Government Relations;
Agriculture and Agribusiness Industry;
Nigeria
Reinert, Sophus A., and Risa Kavalercik. "Kickstarting Tomato Jos in Nigeria." Harvard Business School Case 718-027, February 2018. (Revised March 2018.)
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
Consumers in the United States are so increasingly into fresh, local, and carbon neutral that if someone figured out how to grow a tomato that could walk itself to the grocery store, they'd be a millionaire. So why is Mutti S.p.a., a...
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- March 2018
- Teaching Note
Kickstarting Tomato Jos in Nigeria
Teaching Note for HBS No. 718-027.
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- December 2017 (Revised January 2018)
- Case
NatureSweet
By: Jose Alvarez, Forest Reinhardt and Natalie Kindred
This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the United States and $329 million in 2016 revenues. CEO Bryant Ambelang treated...
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Keywords:
NatureSweet;
Tomatoes;
Agriculture;
Greenhouse;
Ambelang;
Cherry Tomatoes;
Incentives;
Worker Empowerment;
Empowerment;
Toyota Production System;
Leadership;
Branding;
Produce;
Manufacturing;
Organizational Change;
Agribusiness;
Business Model;
Employee Relationship Management;
Working Conditions;
Organizational Culture;
Success;
Problems and Challenges;
Agriculture and Agribusiness Industry;
Manufacturing Industry;
United States;
Mexico;
North America
Alvarez, Jose, Forest Reinhardt, and Natalie Kindred. "NatureSweet." Harvard Business School Case 518-002, December 2017. (Revised January 2018.)
- September 2013 (Revised June 2016)
- Case
The Morning Star Company: Self-Management at Work
By: Francesca Gino, Bradley R. Staats, Brian J. Hall and Tiffany Y. Chang
Morning Star, a collection of affiliated companies, had grown steadily since 1970 when Chris Rufer, president and founder, started the business hauling tomatoes to processing plants in a truck. The company's main products continued to be tomato-based, including a... View Details
Keywords:
Business or Company Management;
Motivation and Incentives;
Working Conditions;
Plant-Based Agribusiness;
Food;
Management Practices and Processes;
Compensation and Benefits;
Manufacturing Industry;
Agriculture and Agribusiness Industry
Gino, Francesca, Bradley R. Staats, Brian J. Hall, and Tiffany Y. Chang. "The Morning Star Company: Self-Management at Work." Harvard Business School Case 914-013, September 2013. (Revised June 2016.)
- September 2012 (Revised September 2015)
- Case
Doing Business in Ghana
By: Felix Oberholzer-Gee and Elena Corsi
An entrepreneur considered investing in tomato paste manufacturing in Ghana, an emerging economy, and pondered the opportunities and challenges of investing here. Ghana's economy had been growing over the last decade, reaching a peak of 14.4% growth rate in 2011. Now a...
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- June 2008 (Revised July 2009)
- Case
COFCO Xinjiang Tunhe Co., Ltd.
By: David E. Bell and Aldo Sesia
In 2005, COFCO Ltd., one of China's largest and most successful companies, acquired Xinjiang Tunhe, a tomato processing firm, which had been, in recent years, poorly managed. COFCO changed Tunhe's management team and set out to create a culture of professionalism and...
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Keywords:
Agribusiness;
Customer Relationship Management;
Rural Scope;
Supply Chain Management;
Performance Consistency;
Safety;
Agriculture and Agribusiness Industry;
China
Bell, David E., and Aldo Sesia. "COFCO Xinjiang Tunhe Co., Ltd." Harvard Business School Case 508-079, June 2008. (Revised July 2009.)
- October 2001 (Revised April 2002)
- Case
Calgene, Inc.
By: Ray A. Goldberg and John T. Gourville
In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the...
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Keywords:
Information Technology;
Marketing Strategy;
Market Entry and Exit;
Product Launch;
Innovation Strategy;
Social Issues;
Production;
Problems and Challenges;
Biotechnology Industry;
Agriculture and Agribusiness Industry
Goldberg, Ray A., and John T. Gourville. "Calgene, Inc." Harvard Business School Case 502-041, October 2001. (Revised April 2002.)
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
reviews on Rotten Tomatoes — rather than just considering information a company provides. As for that organization and person choosing not to answer a question, they may very well be hiding something. Or they may just be choosing not to...
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Keywords:
by Michael Blanding
- 09 Apr 2012
- Research & Ideas
Who Sways the USDA on GMO Approvals?
asking that question through research on the controversial issue of genetically modified organisms (GMOs), agricultural products that are genetically altered to increase yield, incorporate pesticide properties, or exhibit other beneficial qualities. (Calgene's Flavr...
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- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
the product? In Europe, consumers in 13 different countries have 13 different preferences for the texture and taste of tomato soup. In addition, a company may decide to offer a product completely outside its "known" product line: In...
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Keywords:
by Julia Hanna
- 19 Nov 2013
- First Look
First Look: November 19
http://hbr.org/search/314034-PDF-ENG Harvard Business School Case 914-013 The Morning Star Company: Self-Management at Work Morning Star, a collection of affiliated companies, had grown steadily since 1970 when Chris Rufer, president and founder, started the business...
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Keywords:
Sean Silverthorne
- 22 Mar 2016
- First Look
March 22, 2016
Classical Benefit-Based Taxation. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=50797 Harvard Business School Case 516-053 Lipman: Vertical Integration in Fresh Tomatoes Lipman, the largest open field fresh View Details
Keywords:
Sean Silverthorne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
https://cb.hbsp.harvard.edu/cbmp/product/318019 Harvard Business School Case 718-027 Kickstarting Tomato Jos in Nigeria In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign...
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Keywords:
Sean Silverthorne
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
using cochineal extract and start using lycopene to dye its drinks pink instead. Lycopene is a red pigment found in several fruits, but strawberries are not among them. The lycopene that now colors strawberry Frappuccinos is tomato-based. The upshot: in lieu of bugs,...
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Keywords:
by Carmen Nobel
- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
really needs calcium-enriched tomato sauce?' " Never On Sunday In another telling detail, all Mercadona stores are closed on Sunday. On this point, the case quotes the chain's human resources coordinator, Marcos Barberán: "Our...
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- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
is paying attention and is effectively punishing brands that do not deliver 100 percent food safety,” Quelch says. “The consumer is voting at the cash register.” Related Reading The FDA: What Will the Next 100 Years Bring? Decommoditizing the Canned View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Harvard Business School Case 518-002 NatureSweet This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across...
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Keywords:
Sean Silverthorne