Show Results For
-
All HBS Web
(115,848)
- Faculty Publications (2,343)
Show Results For
-
All HBS Web
(115,848)
- Faculty Publications (2,343)
- Research Summary
Customer-Centric Marketing Strategy
- Teaching Interest
Decision Making Under Uncertainty
Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details
- Research Summary
Digital Transformation
The fact that digital technology disrupts existing businesses is no longer news. We have seen and heard many case studies of incumbents struggling in the digital age as new and nimble players emerge with innovative business models. How should large established... View Details
- Forthcoming
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- Teaching Interest
Driving Digital Strategy (DIGS)
- Teaching Interest
Executive Education: Leading Growth through Customer Centricity — India
Establishing a strategic advantage in India's highly competitive marketplace requires a systemic shift in focus—away from selling products and toward meeting the needs of customers. But how many companies are prepared to carry out such fundamental change? By... View Details
- Teaching Interest
General Management Program (GMP)
- 2024
- Article
How Artificial Intelligence Constrains Human Experience
- Research Summary
Managerial Decision Analysis
- Research Summary
Marketing Challenges in India
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
- Teaching Interest
Overview
- Teaching Interest
Overview
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Overview
- Research Summary