Publications
Publications
- October 1993 (Revised July 1995)
- HBS Case Collection
Microlite S.A.: The Pan-Orient Decision
Abstract
As Brazil begins lowering its tariffs on imports, Microlite S.A., the country's largest producer of dry-cell batteries, is faced with becoming internationally competitive. It is consolidating production of zinc-carbon batteries in its northeast plant, presenting the opportunity to replace its batch assembly machines with an automated assembly line for its AA-size products.
Keywords
Citation
Gray, Ann E. "Microlite S.A.: The Pan-Orient Decision." Harvard Business School Case 694-055, October 1993. (Revised July 1995.)