Filter Results
:
(246)
Show Results For
-
All HBS Web
(115,679)
- Faculty Publications (246)
Show Results For
-
All HBS Web
(115,679)
- Faculty Publications (246)
←
Page 13 of
246
Results
- Article
R&D, Marketing, and the Success of Next-Generation Products
By: Elie Ofek and Miklos Sarvary
Ofek, Elie, and Miklos Sarvary. "R&D, Marketing, and the Success of Next-Generation Products." Marketing Science 22, no. 3 (Summer 2003): 355–370.
- 2003
- Chapter
Supply-Chain Coordination: How Companies Leverage Information Flows to Generate Value
By: Susan Kulp, Elie Ofek and Jonathan Whitaker
Keywords:
Supply Chain Management;
Cooperation;
Information Management;
Knowledge Use and Leverage;
Knowledge Management;
Value Creation
Kulp, Susan, Elie Ofek, and Jonathan Whitaker. "Supply-Chain Coordination: How Companies Leverage Information Flows to Generate Value." In The Practice of Supply Chain Management: Where Theory and Application Converge. Vol. 62, edited by Terry P. Harrison, Hau L. Lee, and John J. Neale. International Series in Operations Research & Management Science. Kluwer Academic Publishers, 2003.
- fall 2002
- Article
How Much Does the Market Value an Improvement in a Product Attribute?
By: Elie Ofek and V. Srinivasan
Ofek, Elie, and V. Srinivasan. "How Much Does the Market Value an Improvement in a Product Attribute?" Marketing Science 21, no. 4 (fall 2002): 398–411.
- August 2002 (Revised November 2016)
- Background Note
Customer Profitability and Lifetime Value
By: Elie Ofek
Introduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed.
View Details
Keywords:
Customer Value and Value Chain;
Customer Relationship Management;
Customization and Personalization;
Product Marketing;
Sales;
Marketing Strategy;
Management Analysis, Tools, and Techniques;
Consumer Products Industry
Ofek, Elie. "Customer Profitability and Lifetime Value." Harvard Business School Background Note 503-019, August 2002. (Revised November 2016.)
- November 2001
- Article
Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management
By: Elie Ofek and Miklos Sarvary
Ofek, Elie, and Miklos Sarvary. "Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management." Management Science 47, no. 11 (November 2001).
- 2000
- Working Paper
Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management
By: Elie Ofek and Miklos Sarvary
- ←
- 13