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All HBS Web
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- Faculty Publications (185)
- May 1997
- Teaching Note
Product Development Performance, Instructor's Note
By: Marco Iansiti
Focuses on what constitutes product development performance and how it is assessed. Performance, as explained in both the note and in the materials for this three-session module, refers to the performance of both the product and the organizational process producing it....
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- May 1997
- Teaching Note
Product Development Process, Organization and Improvement, Instructor's Note
By: Marco Iansiti
Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the...
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- 01 May 1997
- Conference Presentation
Product Development Flexibility
By: Alan David MacCormack and M. Iansiti
Keywords:
Product Development
- May – June 1997
- Article
Technology Integration: Turning Great Research into Great Products
By: Marco Iansiti and J. West
Iansiti, Marco, and J. West. "Technology Integration: Turning Great Research into Great Products." Harvard Business Review 75, no. 3 (May–June 1997): 69–78.
- 1997
- Working Paper
Experience, Experimentation and the Accumulation of Organizational Capabilities: An Empirical Study of R&D in the Semiconductor Industry
By: Marco Iansiti and Jonathan West
- April 1997
- Article
Firm Asymmetries and Sequential R&D: Theory and Evidence from the Mainframe Computer Industry
By: T. Khanna and M. Iansiti
Keywords:
Research and Development;
Theory;
Information;
Information Infrastructure;
Information Technology;
Computer Industry
Khanna, T., and M. Iansiti. "Firm Asymmetries and Sequential R&D: Theory and Evidence from the Mainframe Computer Industry." Management Science 43, no. 4 (April 1997): 405–421.
- November 1996 (Revised September 1997)
- Case
BancZero New Product Development
By: Marco Iansiti and Alberto Moel
The Mexico City office of a large U.S. bank is asked by clients to develop currency swaps, a derivative financial product. This case deals with the new product development process in financial services, and the problems and issues that are raised in product development...
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Keywords:
Product Development;
Banks and Banking;
Financial Instruments;
Situation or Environment;
Problems and Challenges;
Risk and Uncertainty;
Volatility;
Banking Industry;
Mexico City;
United States
Iansiti, Marco, and Alberto Moel. "BancZero New Product Development." Harvard Business School Case 697-044, November 1996. (Revised September 1997.)
- November 1996 (Revised June 1999)
- Case
Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft
By: Marco Iansiti and Alan D. MacCormack
Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments.
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Keywords:
Product Development;
Internet and the Web;
Applications and Software;
Situation or Environment;
Volatility;
Risk and Uncertainty;
Research and Development;
Information Technology Industry;
United States
Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
- October 1996 (Revised August 1997)
- Background Note
R&D Challenge of the 1990s
By: Marco Iansiti
Iansiti, Marco. "R&D Challenge of the 1990s." Harvard Business School Background Note 697-048, October 1996. (Revised August 1997.)
- October 1996 (Revised October 1998)
- Case
ConneXus (A)
By: Marco Iansiti
Iansiti, Marco. "ConneXus (A)." Harvard Business School Case 697-045, October 1996. (Revised October 1998.)
- October 1996 (Revised April 1997)
- Case
Team New Zealand (A)
By: Marco Iansiti and Alan D. MacCormack
The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach...
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Keywords:
Product Design;
Design;
Product Development;
Sports;
Ship Transportation;
Research and Development;
Situation or Environment;
Decisions;
Sports Industry;
New Zealand
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A)." Harvard Business School Case 697-040, October 1996. (Revised April 1997.)
- October 1996 (Revised April 1997)
- Case
Team New Zealand (B)
By: Marco Iansiti and Alan D. MacCormack
Keywords:
New Zealand
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (B)." Harvard Business School Case 697-041, October 1996. (Revised April 1997.)
- October 1996 (Revised April 1997)
- Case
Team New Zealand (C)
By: Marco Iansiti and Alan D. MacCormack
Supplements the (A) and (B) cases.
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Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (C)." Harvard Business School Case 697-042, October 1996. (Revised April 1997.)
- 1996
- Chapter
External Integration in Product Development
By: T. Fujimoto, M. Iansiti and K. B. Clark
- September 1996
- Case
Silicon Graphics, Inc. (B)
By: Marco Iansiti and Alan D. MacCormack
After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University?
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Keywords:
Decisions;
Technological Innovation;
Management Practices and Processes;
Product Development;
Hardware;
Computer Industry
Iansiti, Marco, and Alan D. MacCormack. "Silicon Graphics, Inc. (B)." Harvard Business School Case 697-038, September 1996.
- September 1996
- Background Note
Technology Integration: Knowledge and Context
By: Marco Iansiti
Iansiti, Marco. "Technology Integration: Knowledge and Context." Harvard Business School Background Note 697-039, September 1996.
- fall 1995
- Article
Shooting the Rapids: Managing Product Development in Turbulent Environments
By: Marco Iansiti
Iansiti, Marco. "Shooting the Rapids: Managing Product Development in Turbulent Environments." California Management Review 38, no. 1 (fall 1995).