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All HBS Web
(116,019)
- Faculty Publications (187)
- February 2008 (Revised April 2009)
- Case
Citigroup: Re-Branding in 2007 (A)
By: Rohit Deshpandé and Carin-Isabel Knoop
With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the...
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Keywords:
Mergers and Acquisitions;
Business Conglomerates;
Customer Focus and Relationships;
Globalization;
Growth Management;
Brands and Branding;
Organizational Culture;
Competitive Strategy;
Financial Services Industry
Deshpandé, Rohit, and Carin-Isabel Knoop. "Citigroup: Re-Branding in 2007 (A)." Harvard Business School Case 508-010, February 2008. (Revised April 2009.)
- January 2008 (Revised February 2010)
- Case
Chocolates El Rey
By: Rohit Deshpandé, Gustavo Herrero and Regina Garcia-Cuellar
In late November 2006, Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single origin...
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Keywords:
Family Business;
Globalized Markets and Industries;
Growth and Development Strategy;
Brands and Branding;
Marketing Strategy;
Segmentation;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Venezuela
Deshpandé, Rohit, Gustavo Herrero, and Regina Garcia-Cuellar. "Chocolates El Rey." Harvard Business School Case 508-052, January 2008. (Revised February 2010.)
- November 2007 (Revised April 2008)
- Case
Russian Standard
By: Rohit Deshpande and Seth Schulman
In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's...
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Keywords:
Brands and Branding;
Marketing Strategy;
Product Positioning;
Food and Beverage Industry;
Russia;
United States
Deshpande, Rohit, and Seth Schulman. "Russian Standard." Harvard Business School Case 508-053, November 2007. (Revised April 2008.)
- Article
The Country Effect: Leveraging the Origin of a Brand for the Global Markets
By: Rohit Deshpandé
Deshpandé, Rohit. "The Country Effect: Leveraging the Origin of a Brand for the Global Markets." Harvard Business Review América Latina 85, no. 8 (August 2007): 2–6.
- June 2007
- Article
Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference
By: Nancy M. Puccinelli, Rohit Deshpandé and Alice M. Isen
Puccinelli, Nancy M., Rohit Deshpandé, and Alice M. Isen. "Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference." Journal of Business Research 60, no. 6 (June 2007): 640–648.
- May 2007 (Revised April 2008)
- Case
Tiger-Tread
By: Rohit Deshpande and Richard Cardozo
Describes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.
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Deshpande, Rohit, and Richard Cardozo. "Tiger-Tread." Harvard Business School Case 507-077, May 2007. (Revised April 2008.)
- February 2007
- Supplement
Patents & Patients, CIPLA - Video
By: Rohit Deshpande
Deshpande, Rohit. "Patents & Patients, CIPLA - Video." Harvard Business School Video Supplement 507-705, February 2007.
- February 2007 (Revised January 2013)
- Teaching Note
Cipla (TN)
By: Rohit Deshpande and Aldo Sesia Jr.
- 2007
- Chapter
Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business
By: Rohit Deshpandé and Zoe Chance
Keywords:
Health Disorders;
Poverty;
Product Marketing;
Customers;
Pharmaceutical Industry;
Biotechnology Industry
Deshpandé, Rohit, and Zoe Chance. "Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business." In Business Solutions for the Global Poor: Creating Social and Economic Value, edited by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, and Brooke Barton. John Wiley & Sons, 2007.
- 2007
- Article
Interdisciplinary Research Within a Modified Competing Values Model of Organizational Performance: Results from Brazil
By: Rohit Deshpandé and John U. Farley
Deshpandé, Rohit, and John U. Farley. "Interdisciplinary Research Within a Modified Competing Values Model of Organizational Performance: Results from Brazil." Journal of Global Marketing 20, nos. 2/3 (2007): 5–16.
- December 2006
- Teaching Note
"Parable of the Sadhu" and "Letter from Birmingham Jail" (TN)
By: Rohit Deshpande and Aldo Sesia
Keywords:
Crime and Corruption
- October 2006
- Supplement
Hewlett-Packard (B)
By: Rohit Deshpande and Seth Schulman
Keywords:
Computer Industry
Deshpande, Rohit, and Seth Schulman. "Hewlett-Packard (B)." Harvard Business School Supplement 507-036, October 2006.
- February 2006 (Revised February 2009)
- Case
AIDS in Brazil
By: Rohit Deshpande and Ricardo Reisen de Pinho
Abbott Labs has reached an impasse with the Brazilian government in negotiations over the pricing of a new anti-AIDS drug, Kaletra. The Brazilian government threatens compulsory licensing unless Abbott drastically reduces the price of Kaletra.
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Keywords:
Price;
Government and Politics;
Health Care and Treatment;
Health Disorders;
Rights;
Negotiation;
Business and Government Relations;
Pharmaceutical Industry;
Brazil
Deshpande, Rohit, and Ricardo Reisen de Pinho. "AIDS in Brazil." Harvard Business School Case 506-062, February 2006. (Revised February 2009.)
- December 2005
- Article
Up to Code: Does Your Company's Conduct Meet World-Class Standards?
Codes of conduct have long been a feature of corporate life. Today, they are arguably a legal necessity—at least for public companies with a presence in the United States. But the issue goes beyond U.S. legal and regulatory requirements. Sparked by corruption and...
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Keywords:
Business Ethics;
Standards Of Conduct;
Globalized Firms and Management;
Cross-Cultural and Cross-Border Issues;
Values and Beliefs;
Corporate Accountability;
Corporate Governance
Paine, Lynn, Rohit Deshpandé, Joshua D. Margolis, and Kim Eric Bettcher. "Up to Code: Does Your Company's Conduct Meet World-Class Standards?" Harvard Business Review 83, no. 12 (December 2005): 122–133.
- October 2005
- Class Lecture
Creating Customer-Centric Cultures: Lessons from High-Performance Organizations (FSS)
By: Rohit Deshpande
Deshpande, Rohit. "Creating Customer-Centric Cultures: Lessons from High-Performance Organizations (FSS)." Harvard Business School Class Lecture 306-057, October 2005.
- February 2005 (Revised November 2006)
- Case
Hewlett-Packard (A)
By: Rohit Deshpande and Seth Schulman
Since its controversial merger with Compaq, Hewlett-Packard had been under pressure by analysts and some stockholders to divest itself of its low-margin PC business. For CEO Carly Fiorina and others on HP's management team, however, PCs seemed integral to the company's...
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Keywords:
Problems and Challenges;
Customer Focus and Relationships;
Mergers and Acquisitions;
Information Infrastructure;
Business Strategy;
Price;
Computer Industry
Deshpande, Rohit, and Seth Schulman. "Hewlett-Packard (A)." Harvard Business School Case 505-065, February 2005. (Revised November 2006.)
- January 2005 (Revised November 2009)
- Case
Tata Consultancy Services
By: Rohit Deshpande and Seth Schulman
As CEO of Tata Consultancy Services (TCS), S. "Ram" Ramadorai had grown the company into an emerging IT services powerhouse, with marquee clients such as General Electric, offices in 32 countries, and revenues of nearly $2 billion dollars. Now, he was about to steer...
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Keywords:
Initial Public Offering;
Job Cuts and Outsourcing;
Labor;
Competitive Strategy;
Information Technology;
Consulting Industry;
India;
United States
Deshpande, Rohit, and Seth Schulman. "Tata Consultancy Services." Harvard Business School Case 505-058, January 2005. (Revised November 2009.)
- 2005
- Article
Charting the Evolution of Russian Firms from Soviet 'Producer Orientation' to Contemporary 'Market Orientation'
By: John U. Farley and Rohit Deshpandé
Farley, John U., and Rohit Deshpandé. "Charting the Evolution of Russian Firms from Soviet 'Producer Orientation' to Contemporary 'Market Orientation'." Journal of Global Marketing 19, no. 2 (2005): 7–26.
- 2005
- Class Lecture
Creating Customer-Centric Cultures: Lessons from High-Performance Organizations
By: Rohit Deshpandé
Deshpandé, Rohit. "Creating Customer-Centric Cultures: Lessons from High-Performance Organizations." Boston: Harvard Business School Publishing Class Lecture, 2005. Electronic. (Faculty Lecture: HBSP Product Number 107XC.)
- 2005
- Article
Thai Firms' Adaptations Following the Asian Economic Crisis: Market Orientation, Innovativeness and Organizational Culture Five Years After
By: Rohit Deshpandé and John U. Farley