Show Results For
-
All HBS Web
(1,672)
- People (1)
- News (245)
- Research (1,267)
- Events (3)
- Multimedia (2)
- Faculty Publications (727)
Show Results For
-
All HBS Web
(1,672)
- People (1)
- News (245)
- Research (1,267)
- Events (3)
- Multimedia (2)
- Faculty Publications (727)
- December 2017 (Revised March 2018)
- Case
Kellogg Company/eighteen94 capital
- March 2016 (Revised March 2022)
- Teaching Note
Evive Health and Workplace Influenza Vaccinations
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
Julian De Freitas
Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details
- April 2021
- Article
A Model of Multi-Pass Search: Price Search Across Stores and Time
- September 2009
- Case
Culinarian Cookware: Pondering Price Promotion
- April 1978
- Case
General Foods: Opportunities in the Dog Food Market
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
- April 2010 (Revised May 2017)
- Case
Tremblant Capital Group
- February 2011
- Case
Jamie Turner at MLI, Inc.
- March 17, 2021
- Other Article
Beyond Pajamas: Sizing Up the Pandemic Shopper
While the pandemic is still playing out, our preliminary investigations... View Details
- August 2019 (Revised February 2020)
- Teaching Note
Sidewalk Labs: Privacy in a City Built from the Internet Up
The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives... View Details
Jimin Nam
Jimin is a Ph.D. candidate in behavioral marketing at Harvard Business School. Her research investigates how firms respond to societal developments – including sociopolitical events and new technological advancements – and how these responses can foster or... View Details
Consumers, Corporations and Public Health (Oxford University Press, 2016)
Consumers, Corporations, and Public... View Details
- June 1998 (Revised August 2000)
- Case
Microsoft CarPoint
- Forthcoming
- Chapter
Media & Entertainment in Argentina: Doing Business in a Fragmented Society
- 16 Oct 2015
- News
We Say We Want Privacy Online, But Our Actions Say Otherwise
Leslie K. John
Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details
Stuti Agarwal
- September 2019 (Revised May 2020)
- Case