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Show Results For
-
All HBS Web
(5,693)
- People (25)
- News (957)
- Research (3,744)
- Events (25)
- Multimedia (21)
- Faculty Publications (2,424)
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
that might best engage those personas. For example, Jessica may be interested in learning about a product manager’s day-to-day role within the organization and new products being View Details
- December 2018 (Revised October 2020)
- Case
Shiseido: Reinvesting in Brand
By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four...
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Keywords:
Brand Management;
Brand Value;
Turnaround;
Brand Portfolio;
Brand Communication;
Global Brands;
Digital Marketing;
Return On Investment;
Marketing ROI;
Internet Marketing;
Marketing;
Marketing Strategy;
Brands and Branding;
Value;
Growth and Development Strategy;
Investment Return;
Consumer Behavior;
Consumer Products Industry;
Consumer Products Industry;
Japan;
Asia
Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
- Profile
Gopesh Mittal
awakened a desire to work on products that “target the ‘bottom of the pyramid.’” Real value of soft skills Like many MBA candidates, Gopesh was attracted to Harvard for its “360-degree point of view, which would help me View Details
- 10 Apr 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Innovations to Address the Global Water Crisis
access to basic sanitation.” This stark reality demonstrates an urgent need for action in order to make meaningful progress towards the UN’s Sustainable Development Goal 6 of reaching universal access to drinking water, sanitation and...
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- 14 May 2024
- Blog Post
Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship
Creating Emerging Markets Sustainability Series – How to Build a Culture of Intrapreneurship Today, the concept of “sustainable innovation” seems commonplace and is generally accepted as a viable path balancing business growth with responsibility towards the...
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- 31 Jul 2012
- First Look
First Look: July 31
PublicationsFinancial Development, Fixed Costs and International Trade Authors:Bo Becker, David Greenberg, and Jinzhu Chen Publication:Review of Corporate Finance Studies (forthcoming) Abstract Exporting firms face significant up-front costs in View Details
Keywords:
Carmen Nobel
- 01 Oct 2001
- News
Ready for Takeoff: Web Portal Enters Second Phase
After two years of building its readership, honing its mission, and crafting fresh, insightful content, HBS Working Knowledge is poised for the next stage of its development. "It's an exciting time. We launched the original product with...
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- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
execution of tests, and other factors for suboptimal sales. When a product testing method is developed with care and refined on a regular basis, the results can substantially improve forecasts. We helped...
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- 01 Dec 2016
- News
Alumni Leading Change
doubling down in China, where over half of its workers are based. Yang aspires to introduce new competitive strategies to the entire textile and apparel industry, and to be a leader in positive economic development in China. Esquel is...
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John W. Culligan
Culligan capped off a 49-year career with American Home Products as its CEO from 1981 to 1986. During his tenure he doubled AHP’s research & development budget, building a pipeline of 24 new drugs and 48...
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Keywords:
Healthcare
- 01 Mar 2013
- News
Leveraging Female Talent
The research of HBS professor Boris Groysberg centers on a question that troubles many managers: How do I hire and develop top performers who will contribute to my company's success? The author of Talk, Inc.: How Trusted Leaders Use...
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- 21 May 2024
- Blog Post
IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai
Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for...
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- April 2003 (Revised July 2003)
- Teaching Note
Singapore Inc. (TN)
Teaching Note for (9-703-040).
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- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
elements of the marketing mix when it comes to brand building. Developing new products provides an edge in product differentiation, he said, and pricing should be as important...
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Keywords:
by James E. Aisner
- Fast Answer
Cost of doing business
guides providing information on the local legal and business context, including costs. Site Selection Magazine: Expansion planning information via state, country, industry and trend reports, project profiles and economic development...
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- 01 Sep 2011
- News
Alumni Team Up to Fight Cancer
Bill Bowes (MBA ’52) and Kathy Giusti (MBA ’85) first met in 2009, when they were both honored with HBS’s Alumni Achievement Award. This cross-generational meeting would demonstrate not only the power of serendipity but also the power of HBS to convene remarkable...
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- 01 Dec 2011
- News
EiR: A Baker’s Dozen
invaluable knowledge and insights to students who are eager to develop innovative products and services and create value for both the economy and society.” EiRs serve in a part-time capacity, advising MBA...
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- May 2022
- Supplement
Maestro Pizza (C): Taking the Fight Outside
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of...
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Keywords:
Competitive Strategy;
Competitive Advantage;
Competition;
Market Entry and Exit;
Emerging Markets;
Business Startups;
Corporate Entrepreneurship;
Product Positioning;
Disruption;
Disruptive Innovation;
Advertising;
Advertising Campaigns;
Social Media;
Forecasting and Prediction;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Production;
Service Delivery;
Business Growth and Maturation;
Financial Statements;
Cost Management;
Analysis;
Quality;
Performance Consistency;
Customer Satisfaction;
Profit;
Family Ownership;
Food and Beverage Industry;
Middle East;
Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (C): Taking the Fight Outside." Harvard Business School Supplement 722-401, May 2022.
- January 2004
- Article
Cross-country Technological Adoption: Making the Theories Face the Facts
By: Diego Comin and Bart Hobijn
We examine the diffusion of more than twenty technologies across twenty-three of the world's leading industrial economies. Our evidence covers major technology classes such as textile production, steel manufacture, communications, information technology,...
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Keywords:
Technology Adoption;
Cross-Cultural and Cross-Border Issues;
Development Economics;
Human Capital;
Government and Politics;
Trade;
Production;
Information Technology;
Steel Industry;
Communications Industry
Comin, Diego, and Bart Hobijn. "Cross-country Technological Adoption: Making the Theories Face the Facts." Journal of Monetary Economics (January 2004).
- February 2003 (Revised March 2006)
- Case
Centre Suisse d'Electronique et de Microtechnique (CSEM)
By: Michael E. Porter, Willis M. Emmons III and Christian Fenner
Le Centre Suisse d'Electronique et de Microtechnique S.A. (CSEM)--the Swiss Center for Electronics and Microtechnology--was a major nonprofit research institution located in Neuchatel, Switzerland, with roots in the Swiss watch industry. CSEM maintained close links to...
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Keywords:
Cooperation;
Information Technology;
Alliances;
Research and Development;
Performance Productivity;
Innovation and Invention;
Nonprofit Organizations;
Electronics Industry;
Switzerland
Porter, Michael E., Willis M. Emmons III, and Christian Fenner. "Centre Suisse d'Electronique et de Microtechnique (CSEM)." Harvard Business School Case 703-438, February 2003. (Revised March 2006.)