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Show Results For
-
All HBS Web
(3,612)
- People (2)
- News (704)
- Research (2,297)
- Events (24)
- Multimedia (18)
- Faculty Publications (924)
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- 30 Aug 2011
- News
Does Shopping at Costco Save Money?
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Biography," details her joint research about the trend and its implications for brand management. Keinan, an assistant professor in the Marketing Unit at Harvard Business School whose research on...
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Keywords:
by Martha Lagace
Dorothy A. Leonard
Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details
- June 2012
- Article
The Transparency Paradox: A Role for Privacy in Organizational Learning and Operational Control
Using data from embedded participant-observers and a field experiment at the second largest mobile phone factory in the world, located in China, I theorize and test the implications of transparent organizational design on workers' productivity and organizational...
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Keywords:
Transparency;
Privacy;
Organizational Learning;
Operational Control;
Organizational Performance;
Chinese Manufacturing;
Field Experiment;
Rights;
Interpersonal Communication;
Management Practices and Processes;
Ethics;
Corporate Disclosure;
Performance Productivity;
Boundaries;
Organizations;
Social and Collaborative Networks;
Labor and Management Relations;
Power and Influence;
Manufacturing Industry;
China
Bernstein, Ethan S. "The Transparency Paradox: A Role for Privacy in Organizational Learning and Operational Control." Administrative Science Quarterly 57, no. 2 (June 2012): 181–216.
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
restaurant versus on Grubhub.com, or paying cash versus using a credit card. In many cases, consumers pay the same price for a given product or service, whether buying it directly from its source or through an intermediary. Economists...
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- 23 Jan 2013
- News
Are Today's Business Leaders Too Afraid of Risk?
- 05 Apr 2021
- News
Silly not to lock in gains of remote and flexi-work arrangements
- Research Summary
Overview
Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links...
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Keywords:
Business History;
Consumer Behavior;
Agribusiness;
Food And Environment;
Business Strategy;
Commercialization;
Business And Government;
Advertising;
Goods and Commodities;
Food;
History;
Government and Politics;
Marketing;
Business and Government Relations;
Advertising Industry;
Food and Beverage Industry;
Chemical Industry;
United States
- 06 Dec 2016
- First Look
December 6, 2016
Leisure Time Become a Status Symbol By: Bellezza, Silvia, Neeru Paharia, and Anat Keinan Abstract—While research on conspicuous consumption has typically analyzed how people spend money on products that...
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Keywords:
Sean Silverthorne
- 09 Aug 2011
- First Look
First Look: August 9
that the most popular rule is rational choice; it is used in about half the cases. To participate in the competitions, researchers are asked to email the organizers models (implemented in computer programs) that read the incentive...
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Keywords:
Sean Silverthorne
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
research company. These businesses were the product of past rational calculations, and some remained profitable and successful operations, but by the 1970s times had changed. Unilever found itself burdened,...
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- Research Summary
Investment and marketing strategies of American multinationals in Argentina (1890c-1939)
Andrea Lluch is undertaking a major research project on American business expansion in Argentina up to the beginning of World War II. The first part of the project focuses on the American companies investment strategies. The second part analyses of the evolution of...
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- March 2020
- Article
The Role of Numbers in the Customer Journey
By: Shelle Santana, Manoj Thomas and Vicki Morwitz
At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand...
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Keywords:
Numbers;
Heuristics;
Numerical Cognition;
Pricing;
Customer Journey;
Information;
Consumer Behavior
Santana, Shelle, Manoj Thomas, and Vicki Morwitz. "The Role of Numbers in the Customer Journey." Journal of Retailing 96, no. 1 (March 2020): 138–154.
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
businesses today will need to lean hard on psychological pricing strategies to convince customers to overcome their reluctance to spend, according to recent research by Elie Ofek, the Malcolm P. McNair Professor of Marketing at Harvard...
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
is, the more significant the changes in blood flow in that part of the brain," Karmarkar says. "Studies have shown activity in that brain area can predict the future popularity of a product or experience." In her note,...
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- 09 Jul 2013
- News
Can Zynga’s New CEO Turn The Stock Around?
- June 2023
- Case
Investing in the Climate Transition at Neuberger Berman
By: George Serafeim and Benjamin Maletta
By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated...
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Keywords:
Carbon Emissions;
Sustainability;
Decarbonization;
Performance;
Risk Assessment;
Opportunities;
Environmental Sustainability;
Carbon Footprint;
Business Analysis;
Investing;
Regulation;
Asset Management;
Investment Strategy;
Climate Change;
Transition;
Analysis;
Product Positioning;
Strategy;
Investment Portfolio;
Financial Services Industry;
Energy Industry
- April 2002
- Case
In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen
By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok
Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed...
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Keywords:
Change;
Decisions;
Product Development;
Research and Development;
Expansion;
Technology;
Biotechnology Industry
Enriquez-Cabot, Juan, Gary P. Pisano, and Gaye Bok. "In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen." Harvard Business School Case 602-122, April 2002.