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- February 2019 (Revised November 2021)
- Case
MoviePass
By: Willy Shih
Mitch Lowe, the CEO of MoviePass, was having trouble convincing people of the viability of the company's business model. The company was building a multi-sided platform and was planning to extract value from increasing traffic to movie theaters through a number of...
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Keywords:
Start-up;
Start-up Growth;
Start-ups;
Business Model Innovation;
Business Model;
Innovation and Invention;
Multi-Sided Platforms;
Business Startups;
Planning;
Motion Pictures and Video Industry;
United States
Shih, Willy. "MoviePass." Harvard Business School Case 619-052, February 2019. (Revised November 2021.)
- February 2019
- Case
Volvo Cars: Acquisition by Geely
By: Felix Oberholzer-Gee, Willy Shih and Nancy Dai
Zheijiang Geely Holding Company's acquisition of Volvo Cars was widely viewed with skepticism because of the poor track record of cross-border auto industry acquisitions. This case looks at the acquisition and post-acquisition integration from the point of view of...
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Keywords:
Merger Integration;
Organization Culture;
Organization Behavior;
Organizational Alignment;
Mergers and Acquisitions;
Integration;
Alignment;
Organizational Culture;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
China;
Sweden
Oberholzer-Gee, Felix, Willy Shih, and Nancy Dai. "Volvo Cars: Acquisition by Geely." Harvard Business School Case 619-042, February 2019.
- October 2018 (Revised August 2019)
- Module Note
Supply Chain Management
By: Willy C. Shih
This note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply...
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Keywords:
Supply Chain Information;
Supply & Demand;
Supply Chain Industries;
Supply Chain Management;
Supply Chain;
Manufacturing Industry;
Consumer Products Industry;
Food and Beverage Industry;
Service Industry;
United States;
Asia;
Europe;
Japan;
China
Shih, Willy C. "Supply Chain Management." Harvard Business School Module Note 619-023, October 2018. (Revised August 2019.)
- August 2018 (Revised July 2019)
- Background Note
Conducting a Kaizen
By: Willy Shih
Kaizen, meaning change for the better in Japanese, is a set of activities directed at improving standardized work, equipment, and procedures for carrying out daily production or other business operations. It was popularized by Toyota as an integral part of its Toyota...
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Keywords:
Best Practices;
Continuous Improvement;
Kaizen;
Process Improvement;
5S;
Muda;
Toyota Production System;
Production;
Service Operations;
Performance Improvement;
North and Central America;
Asia;
Japan
Shih, Willy. "Conducting a Kaizen." Harvard Business School Background Note 619-016, August 2018. (Revised July 2019.)
- 12 Aug 2018 - 14 Aug 2018
- Conference Presentation
Abstraction, Knowledge Flows, and the Rapid Dissemination of Emerging Technologies
By: Willy C. Shih
Many emerging technologies are remarkably complex and embody high levels of technological sophistication, and they often are key enablers for new products and services. Yet the speed of dispersal of the know-how required to employ these technologies and foster...
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- Summer 2018
- Article
Why High-Tech Commoditization Is Accelerating
By: Willy C. Shih
Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through...
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Keywords:
Product Design;
Product Commercialization;
Product Development;
Product Development Strategy;
Production;
Manufacturing Tools;
Manufacturing;
Manufacturing Industry;
Engineering;
Globalization;
Goods and Commodities;
Knowledge;
Commercialization;
Business Strategy;
Corporate Strategy;
Information Infrastructure;
Technology Adoption;
Consumer Products Industry;
Auto Industry;
Semiconductor Industry;
Electronics Industry;
Industrial Products Industry;
Information Technology Industry;
North America;
Asia
Shih, Willy C. "Why High-Tech Commoditization Is Accelerating." Art. 59420. MIT Sloan Management Review 59, no. 4 (Summer 2018): 53–58.
- May 2018
- Supplement
Video Supplement to Toyota Motor Manufacturing, U.S.A. case (693-019): An updated video of Toyota Motor Manufacturing Kentucky, Georgetown, KY site showing seat installation
By: Willy C. Shih
This is an updated video of the Toyota Motor Manufacturing Kentucky (TMMK) assembly facility in Georgetown, KY. It is meant to be paired with the 693-019 Toyota Motor Manufacturing U.S.A. case, but with higher quality video. The vidoe shows a line tour of Assembly Two...
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Keywords:
Manufacturing;
Manufacturing Strategy;
Lean Management;
Toyota Production System;
Just-in-time;
Lean Production;
Automotive Industry;
Automobile Manufacturing;
Automotive;
Automotive Supply Chain;
Production;
Operations;
Logistics;
Auto Industry;
United States
Shih, Willy C. "Video Supplement to Toyota Motor Manufacturing, U.S.A. case (693-019): An updated video of Toyota Motor Manufacturing Kentucky, Georgetown, KY site showing seat installation." Harvard Business School Multimedia/Video Supplement 618-713, May 2018.
- March 2018
- Case
EKOL Logistics: Thinking Outside the Box
By: Willy C. Shih and Esel Çekin
This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in...
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Keywords:
Growth And Development;
Strategy;
Intermodal Transportation;
Short-sea Transportation;
Capacity Management;
Capacity Planning;
Delivery Planning;
Route Optimization;
Car Spare Part;
Auto Manufacturing;
Automotive Supply Chain;
Europe;
Turkey;
Service Design;
Fast Fashion;
Near-shoring;
Supply Chain;
Supply Chain Management;
Operations;
Performance Capacity;
Performance Efficiency;
Logistics;
Transportation Industry;
Auto Industry;
Turkey;
Germany;
Spain;
European Union;
Europe
Shih, Willy C., and Esel Çekin. "EKOL Logistics: Thinking Outside the Box." Harvard Business School Case 618-037, March 2018.
- March 2018
- Supplement
EKOL Logistics: Thinking Outside the Box: Spreadsheet Supplement
By: Willy C. Shih and Esel Çekin
- January 2018
- Supplement
BeiGene Supplemental PowerPoint
By: Willy C. Shih and Jimmy Zhang
BeiGene was a biopharmaceutical company founded on exploiting a temporal regulatory policy discontinuity. Because of regulatory challenges in China, most innovative new drugs launched there four to six years after their initial U.S. launches. This gave BeiGene a window...
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- January 2018
- Supplement
Interview with Case Protagonist Wen Li
By: Willy C. Shih
In today's global economy, what are the factors that go into production location choice? This case is set in the world's largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced with...
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Keywords:
Globalization Of Supply Chain;
Production Management;
Production;
Globalization;
Global Strategy;
Auto Industry;
China;
United States
Shih, Willy C. "Interview with Case Protagonist Wen Li." Harvard Business School Multimedia/Video Supplement 618-704, January 2018.
- January 2018
- Supplement
Fuyao Glass: Making Automotive Windshields
By: Willy C. Shih
This supplementary video shows the manufacturing process for automotive windshields. It is intended for use with HBS Case no. 618-007 Fuyao Glass: Americas Sourcing Decision.
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Keywords:
Manufacturing;
Manufacturing Industry;
Manufacturing Footprint;
Production Management;
Production;
Management;
Auto Industry;
China;
United States
Shih, Willy C. "Fuyao Glass: Making Automotive Windshields." Harvard Business School Multimedia/Video Supplement 618-706, December 2017.
- December 2017
- Supplement
Data-Driven Manufacturing: The Kutesmart System
By: Willy C. Shih
This supplementary video shows the Kutesmart System at Redcollar Group. It is an example of a mass customization system that is data-driven, but is predominantly based on manual operations. It is offered as a contrast to highly automated data-driven manufacturing.
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Keywords:
Data-driven Manufacturing;
Clothing;
Bespoke Manufacturing;
Production;
Manufacturing Industry;
Apparel and Accessories Industry;
China
Shih, Willy C. "Data-Driven Manufacturing: The Kutesmart System." Harvard Business School Multimedia/Video Supplement 618-702, December 2017.
- October 2017 (Revised September 2022)
- Teaching Note
Fuyao Glass America: Sourcing Decision
By: Willy Shih
This case is about globalization: a Chinese company has decided to locate a production facility close to its customers in the U.S., but a recent contract bid means it will lose money, at least initially, by supplying product from that factory. The purpose of this case...
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- Winter 2017
- Article
Why Big Data Isn't Enough
By: Sen Chai and Willy C. Shih
There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any preconceived hypotheses. But in businesses that involve scientific research and technological innovation, this approach is misguided and...
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Keywords:
Big Data;
Science-based;
Science;
Scientific Research;
Data Analytics;
Data Science;
Data-driven Management;
Data Scientists;
Technological Innovation;
Analytics and Data Science;
Mathematical Methods;
Theory
Chai, Sen, and Willy C. Shih. "Why Big Data Isn't Enough." Art. 58227. MIT Sloan Management Review 58, no. 2 (Winter 2017): 57–61.
- November 2016
- Supplement
Irregular Operations
This video shows a dispatcher responding to an irregular operations situation caused by weather at an East Coast airport.
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Keywords:
Service;
Service Excellence;
Service Quality;
Operating Systems;
Operational Complexity;
Operational Disruptions;
Operational Efficiency;
Operational Focus;
Air Transportation;
Service Operations;
Service Delivery;
Air Transportation Industry
Buell, Ryan W., Willy C. Shih, and Michael W. Toffel. "Irregular Operations." Harvard Business School Multimedia/Video Supplement 617-705, November 2016.
- November 2016
- Supplement
United Airlines Operations
This video is a collection of clips that highlight aspects of United Airlines' operations
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Keywords:
Service;
Service Delivery;
Service Management;
Service Operations;
Service Quality;
Operating Systems;
Operational Complexity;
Operational Disruptions;
Operational Effectiveness;
Operational Efficiency;
Air Transportation;
Operations;
Air Transportation Industry
Buell, Ryan W., Willy C. Shih, and Michael W. Toffel. "United Airlines Operations." Harvard Business School Multimedia/Video Supplement 617-704, November 2016.
- September 2016 (Revised August 2018)
- Supplement
United Airlines: More Out-and-Back Flying?: Case Supplement #1
This spreadsheet supplement accompanies 617-010 United Airlines: More Out-and-Back Flying? and is intended to provide students with an opportunity to apply analysis concepts with real operational data.
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- Summer 2016
- Article
The Real Lessons From Kodak's Decline
By: Willy C. Shih
Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional business. However, what really happened at Kodak is much more complicated—and instructive. Kodak suffered from a...
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Keywords:
Technological Change;
Disruption;
Ecosystem;
Semiconductors;
Photography;
Scaling-up;
Scaling;
Organizational Change and Adaptation;
Information Technology;
Product;
Consumer Products Industry;
United States
Shih, Willy C. "The Real Lessons From Kodak's Decline." MIT Sloan Management Review 57, no. 4 (Summer 2016): 11–13.
- May 2016 (Revised April 2018)
- Case
Building the Digital Manufacturing Enterprise of the Future at Siemens
By: Willy Shih
This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the...
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Keywords:
Big Data;
Internet Of Things;
Internet Of Everything;
Industrie 4.0;
Digital Factory;
Digital Enterprise;
Digital Manufacturing;
Manufacturing;
Production Management;
Production Planning;
Computer Software;
Germany;
German Manufacturing;
Machinery and Machining;
Information Technology;
Digital Platforms;
Technological Innovation;
Production;
Supply Chain;
Applications and Software;
Information Infrastructure;
Internet and the Web;
Analytics and Data Science;
Manufacturing Industry;
Germany
Shih, Willy. "Building the Digital Manufacturing Enterprise of the Future at Siemens." Harvard Business School Case 616-060, May 2016. (Revised April 2018.)